Results 71 to 80 of about 301,101 (303)
Molecular Oncology, EarlyView.We have established a humanized orthotopic patient‐derived xenograft (Hu‐oPDX) mouse model of high‐grade serous ovarian cancer (HGSOC) that recapitulates human tumor–immune interactions. Using combined anti‐PD‐L1/anti‐CD73 immunotherapy, we demonstrate the model's improved biological relevance and enhanced translational value for preclinical ...
Luka Tandaric +10 more
wiley +1 more source
Determining the antecedents and consequences of the airline brand personality
Journal of Airline and Airport Management, 2019 Purpose: This study investigates air passengers’ perceptions of the brand personalities of airlines and explores the relationships between the brand personality and its antecedent factor, the country-of-origin of the airlines, and the consequent factor ...
Jin-Long Lu, Pei-Ya Siao
doaj +1 more source
Building a unique online corporate identity [PDF]
, 2013 Purpose: The purpose of this paper is to examine the current state of mission and vision statements on corporate websites of Malaysian and Singaporean corporations based on Aaker's brand personality dimensions and analyze how the dimensions are ...
Abdul Aziz, Yuhanis +2 more
core +1 more source
FEBS Open Bio, EarlyView.Bioscience students were asked for their opinions on the value and teaching of skills. 204 responded that teamwork, time management and study skills are necessary to reach University, that scientific writing, research, laboratory and presentation skills are taught effectively during their studies, while other skills are gained inherently through study ...
Janella Borrell, Susan Crennell
wiley +1 more source
The relationship of consumer personality traits and brand personality Case Study: owners and buyers of Hyundai cars in Isfahan city [PDF]
کاوشهای مدیریت بازرگانی, 2014 Attributing human personality traits to the commercial brands is an issue which has been the focus of researchers in recent decades. Aspects of brand personality, however, may affect consumer preferences for various reasons.
n adibi, a kazemi, m mohammadi
doaj
Expert Journal of Marketing, 2023 Universities need to seek alternative ways to differentiate themselves from others. Connecting with their target market, in a personal manner is not always easy but vital for survival.
Elizma WANNENBURG, Therese ROUX
doaj
Brand Personality Creation through Advertising [PDF]
Brand Personality is one of the core dimensions of brand equity. Brand personality refers to the emotional side of a brand image. It is created by all experiences of consumers with a brand, but advertising plays a dominant role in personality creation ...
Ouwersloot,Hans, Tudorica,Anamaria
core +1 more source
Pengaruh Kepribadian Konsumen pada Pilihan Merek sebagai Konsep Diri pada Kategori Produk [PDF]
, 2011 This research was conducted to see the influence of consumer personalityon brand selection as a self-concept on automobile product category. Avanza, Xenia,Jazz, Innova and Rush are the brand of cars that becomes an object of research.
Wardana, D. S. (Dwiyadi)
core
Predicting Volunteers' Intention to Return: An Examination of Brand Personality, Prestige, and Identification of Sporting Events [PDF]
, 2014 The purpose of this study was to examine the relationship among four variables: brand personality traits, prestige of a sporting event, brand identification, and individuals' intention to return to volunteer for future sporting events.
Bang, Hyejin +2 more
core +1 more source
Personal branding of top managers [PDF]
, 2021 Personal branding has gained enormous momentum through the emergence of Web 2.0 and the subsequent explosion of social media, which has led to visibility, fame and attention becoming key currencies in the daily lives of an increasing number of people.
openaire +1 more source