Results 71 to 80 of about 1,040,105 (296)
Expert Journal of Marketing, 2023 Universities need to seek alternative ways to differentiate themselves from others. Connecting with their target market, in a personal manner is not always easy but vital for survival.
Elizma WANNENBURG, Therese ROUX
doaj
The retail brand personality-Behavioral outcomes framework: Applications to identity and social identity theories. [PDF]
Front Psychol, 2022 Kuo YH.
europepmc +1 more source
Interdependence of Personality Traits and Brand Identity in Measuring Brand Performance [PDF]
Brand personality is an attractive and appealing concept in the marketing of today. Consumers perceive the brand on dimensions that typically capture a person’s personality, and extend that to the domain of brands.
Rajagopal
core
Annals of Clinical and Translational Neurology, EarlyView.ABSTRACT Objective We aim to comprehensively analyze how regional tumor and edema characteristics are associated with clinical presentations and survival outcomes in a large cohort of glioblastoma patients. Methods Patients with IDH‐wildtype glioblastoma who received brain MRI from 2010 to 2023 were included.
Daniel J. Zhou +16 more
wiley +1 more source
Determining the antecedents and consequences of the airline brand personality
Journal of Airline and Airport Management, 2019 Purpose: This study investigates air passengers’ perceptions of the brand personalities of airlines and explores the relationships between the brand personality and its antecedent factor, the country-of-origin of the airlines, and the consequent factor ...
Jin-Long Lu, Pei-Ya Siao
doaj +1 more source
ROBOT-BRAND FIT THE INFLUENCE OF BRAND PERSONALITY ON CONSUMER REACTIONS TO SERVICE ROBOT ADOPTION. [PDF]
Mark Lett, 2022 Choi S, Liu SX, Choi C.
europepmc +1 more source
The Impact of Visiting a Brand Website on Brand Personality
Electronic Markets, 2003 What are the effects of forced exposure to the brand website on perceived brand personality? An experiment with random assignment to exposure vs. control (non‐exposure) groups for ten websites is analysed. Three covariates are included to test their impact on brand personality after website exposure: product type (utilitarian/functional vs.
Muller, Brigitte, Chandon, Jean-Louis
openaire +3 more sources
Congruence of Brand personality of selected tennis brand and brand personality of tennis player [PDF]
, 2022 Title: Congruence of Brand Personality of Selected Tennis Brand and Brand Personality of a Tennis Player Objectives: This work aims to identify and analyse the brand personality of the brand.
Soumar, David
core
Annals of Clinical and Translational Neurology, EarlyView.ABSTRACT Objective Variants in SLC6A1, encoding the GABA transporter 1 (GAT‐1), cause epilepsy, autism spectrum disorder, and developmental delay via loss of GABA uptake, impaired trafficking, and ER retention. We previously found that 4‐Phenylbutyrate (PBA), an FDA‐approved drug, restores GABA uptake and reduces seizures in SLC6A1‐related disorders ...
Melissa B. DeLeeuw +5 more
wiley +1 more source
PERSONAL BRANDING: SHAPING AND MAINTAINING A SUCCESSFUL PERSONAL BRAND
Armenian Folia AnglistikaThe present article studies personal branding as a strategic process in which individuals actively shape and promote their unique identities. By creating a personal brand, individuals aim to stand out, shape a likable and trustworthy public image and enhance their professional growth, leading to greater career opportunities.
openaire +1 more source