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PENGARUH BRAND EQUITY TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG OLEH MAHASISWA UNIVERSITAS X

Jurnal Ilmiah Bisnis dan Ekonomi Asia, 2016
Currently existing business competition is not only limited to the quality of products, technology products, and display products, but also about the brand used in the product that can cause an image to consumers. Brand is the label that carries meaning
Abraham Adijaya
doaj   +1 more source

« Retail brand equity: a conceptual and differentiated approach » [PDF]

This research focuses on retail branding in France. A qualitative study aims at identifying which are the specific dimensions of brand equity to be adapted to retail brands and which feedback effects of brand extension can occur on the image of retailer ...
Gérard Cliquet, Magali Jara
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Examining the factors effective on brand equity from potential and actual customer’s viewpoint

Marketing i Menedžment Innovacij, 2017
The aim of the article. The main purpose of the present study is to survey and elaborate on the factors effective on brand equity from the potential and actual customer’s viewpoint. The results of the analysis.
H. Gharehbiglo, A. Mofid Seyed, Charandabi Siroosnezhad, H. Piroozinia   +3 more
doaj  

Differences of perceptions about customer-based brand equity: An investigation of three types of banks in Vietnam

Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, 2020
This study is based on inheritance patternsof customer-basedbrand equity in terms of customer perception by two authors of Aaker (1992,1996) and Keller (1993,2013) to explorethe components of brand equity in the banking sector and ...
Hoàng Thị Phương Thảo, Thái Tú Uyên   +1 more
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INFLUENCE OF BRAND EQUITY AND MOVIELIKING IN OVERRIDING IMPACT OF MISLEADING BRAND PLACEMENT TOWARD BRAND ATTITUDE

The South East Asian Journal of Management, 2014
The starting point of this study is the phenomenon termed misleading brand placement, a con- dition found where the brand placement in a movie depict the brand in a time where the brand has not yet exist, providing the brand an older age.
Adi Zakaria Afiff, Westi Noria Furi, Denyza Wahyuadi Mertoprawiro   +2 more
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An Analysis Regarding Descriptive Dimensions of Brand Equity [PDF]

The competitive potential of any company is significantly influenced by the brands held in the company’s portfolio. Brands are definitely valuable marketing assets.
Oana Adriana GICA, Ovidiu Ioan MOISESCU
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The brand equity: evidence on marketing investment [PDF]

The author presents a model of the brand equity dimensions and how the model behaves if there are different marketing investments in the value of the brand.
Davcik, Nebojsa
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The impact of brand extensions on parent brand relationship equity

, 2011
The emergence of a relational paradigm necessitates an analysis of brand extensions from the standpoint of their impact on potential consumer relationships with a parent brand.
Dwivedi, Abhishek, Abhishek Dwivedi, Bill Merrilees, Merrilees, Bill   +3 more
core   +1 more source

Brand Equity Perceptual Mapping: Competitive Landscapes and Consumer Segments in Brand Equity Space

Journal of Applied Marketing Theory, 2014
This study advanced a technique to map brand metrics and theoretically derived diagnostics that depict the relative positions of competitive brand sets and audience segments in a perceptual consumer-based brand equity space.
Brian Parker
doaj   +1 more source

Brand Personality Creation through Advertising [PDF]

Brand Personality is one of the core dimensions of brand equity. Brand personality refers to the emotional side of a brand image. It is created by all experiences of consumers with a brand, but advertising plays a dominant role in personality creation ...
Ouwersloot,Hans, Tudorica,Anamaria
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