Results 61 to 70 of about 1,349 (104)

From brand equity to place brand equity and from there to the place brand

Place Branding and Public Diplomacy, 2014
Magdalena Florek, Mihalis Kavaratzis
openaire   +1 more source

Brand Equity

2022
openaire   +3 more sources

Brand Equity

2015
  +7 more sources

Branding and Brand Equity Models [PDF]

The following sections are included:IntroductionAnalytical models of strategic branding decisions and brand equityEmpirical modelsDiscussion and ...
Tulin Erdem, Joffre Swait
openaire  

Brands, Brand Equity, and Cultural Equity

Carlos J. Torelli, Maria A. Rodas
openaire   +1 more source

A critical review and reconstruction of perceptual brand equity

International Journal of Contemporary Hospitality Management, 2021
Asli D A Tasci
exaly  

Measuring customer‐based brand equity

Journal of Consumer Marketing, 1995
Arun Sharma
exaly  

An Examination of Selected Marketing Mix Elements and Brand Equity

Journal of the Academy of Marketing Science, 2000
Sungho Lee, Naveen Donthu, Boonghee Yoo   +2 more
exaly  

Developing and validating a multidimensional consumer-based brand equity scale

Journal of Business Research, 2001
Naveen Donthu, Boonghee Yoo
exaly  

Branding and Brand Equity

2002
openaire   +1 more source