Results 71 to 80 of about 1,349 (104)

Brand Equity

2023
openaire   +1 more source

Authenticity perceptions, brand equity and brand choice intention: The case of ethnic restaurants

International Journal of Hospitality Management, 2015
Allan Cheng Chieh Lu, Dogan Gursoy
exaly  

Branding, brand equity, and brand extensions

2008
openaire   +1 more source

Decoding the complexity of the consumer-based brand equity process

Journal of Business Research, 2016
Kalliopi Chatzipanagiotou, Cleopatra Veloutsou, George Christodoulides   +2 more
exaly  

Brand Equity and Branding

2013
openaire   +1 more source

Branding, brand equity, and brand extensions

2009
openaire   +1 more source

Brand Equity and Branding

2005
openaire   +1 more source

Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand

Journal of Business Research, 2012
Angella Kim, Eunju Ko
exaly  

The Role of Fit and the Brand Equity of Constituent Brands on the Brand Equity of Co-Branded Products

The Korean Journal of Advertising, 2015
Yong Joo Choi, Jin Kyun Lee, Sung Shin You   +2 more
openaire   +1 more source

Consumer‐based brand equity: improving the measurement – empirical evidence

Journal of Product and Brand Management, 2005
Ravi Pappu, Ray W Cooksey, Pascale G Quester   +2 more
exaly