An Integrated Retailer Image and Brand Equity Framework : Re-examining, Extending, and Restructuring Retailer Brand Equity [PDF]
, 2017 Retailers are amongst the world's strongest brands, but little is known about retailer brand equity. In spite of their extensive use, we argue that current operational models are too abstract for understanding the uniqueness of the retail industry and ...
Steve Burt +10 more
core +1 more source
Consumer or Patient Determinants of Hospital Brand Equity-A Systematic Literature Review. [PDF]
Int J Environ Res Public Health, 2022 Górska-Warsewicz H.
europepmc +1 more source
Brand Equity, Tourist Satisfaction and Travel Intentions in a UNESCO Creative City of Gastronomy: A Case Study of Yangzhou, China. [PDF]
Foods, 2023 Jiang F, Huang R, Chen Q, Zhang J.
europepmc +1 more source
How brand personality, brand identification and service quality influence service brand equity
Cogent Business & Management, 2014 During the past couple of decades, brand equity has emerged as one of the key concepts in marketing. Literature concerned with consumer brand relationship is calling for more studies in order to increase understanding of brand equity dimensions ...
Sandra Maria Correia Loureiro +2 more
doaj +1 more source
Impact of Perceived Product Value on Customer-Based Brand Equity: Marx's Theory - Value-Based Perspective. [PDF]
Front Psychol, 2022 Qiao Y, Yin X, Xing G.
europepmc +1 more source
The Dynamics of Brand Equity: A Hedonic Regression Approach to the Laser Printer Market [PDF]
The authors develop a dynamic approach to measuring the evolution of comparative brand premium, an important component of brand equity. A comparative brand premium is defined as the pairwise price difference between two products being identical in every ...
Mark Trede, Ludwig von Auer
core
Neural substrates of brand equity: applying a quantitative meta-analytical method for neuroimage studies. [PDF]
Heliyon, 2022 Watanuki S, Akama H.
europepmc +1 more source
Watershed Brain Regions for Characterizing Brand Equity-Related Mental Processes. [PDF]
Brain Sci, 2021 Watanuki S.
europepmc +1 more source
How corporate social responsibility affects brand equity and loyalty? A comparison between private and public universities. [PDF]
Heliyon, 2022 Tan PL, Rasoolimanesh SM, Manickam G.
europepmc +1 more source
AN ANALYSIS OF THE BRAND LOYALTY BASED CONSUMER TYPOLOGY [PDF]
Even though the number of brands has strongly increased in recent years, only a few managed to endow themselves with significant brand loyalty. Besides the actual proprietary brand assets, such as patents and trademarks, other major elements like brand ...
Moisescu Ovidiu Ioan, Gica Oana Adriana
core +2 more sources