Results 91 to 100 of about 1,349 (104)

Reexamination of attendee-based brand equity

Tourism Management, 2010
Jinsoo Lee, Ki-Joon Back
exaly  

Brand Equity

1998
openaire   +1 more source

The Measurement and Determinants of Brand Equity: A Financial Approach

Marketing Science, 1993
exaly  

Brand Equity

2008
openaire   +1 more source

Brand origin and country of manufacture influences on brand equity and the moderating role of brand typicality

Journal of Business Research, 2011
Boris Bartikowski, Leila Hamzaoui-Essoussi   +1 more
exaly  

Branding and Brand Equity Models

2014
Tulin Erdem, Joffre Swait
openaire   +1 more source

Does brand trust matter to brand equity?

Journal of Product and Brand Management, 2005
exaly  

Brand Equity

Controlling, 2006
openaire   +1 more source

Brand equity dilution through negative online word-of-mouth communication

Journal of Retailing and Consumer Services, 2011
exaly  

Brands’ brand equity

2010
openaire   +1 more source