Social and Moral Practices of the Organizations and Employee-Based Brand Equity: Female Digital Labor Perspective. [PDF]
Front Psychol, 2022 Hu S.
europepmc +1 more source
Brand Equity Model of Tourism Destination
, 2010 [[abstract]]Facing with the competitive tourism market, there are more and more destination marketers start to apply brand theory to tourism destination marketing. More specifically, they create the destination brand equity by using a series of marketing
Lia,Wan-Lin
core
Brand equity in the business-to-business context : Examining the structural composition
, 2012 The main aim of the study is to examine the structural composition of brand equity and the interrelationships between the dimensions of brand equity in the business-to-business (B2B) context. A total of 647 customers of one of the Big Four auditing firms
Biedenbach, Galina,
core +1 more source
Economic Analysis, 2017 The word brand equity is known to every marketer and they wish that they have positive brand equity for their brands. The question arises why customers will play extra amount for one particular product? There are many variables which create brand equity.
Khan Shahzad
doaj
Brand Knowledge and Organizational Loyalty as Antecedents of Employee-Based Brand Equity: Mediating Role of Organizational Culture. [PDF]
Front Psychol, 2022 Liu X.
europepmc +1 more source
THE BRAND EQUITY OF TOURISTIC DESTINATIONS - THE MEANING OF THE VALUE [PDF]
In today's global economy, each place competes with other places for economic benefits. Destination has become a product that has to be promoted and sold in the most advantageous terms.
Silaghi Simona +2 more
core
Consumer Brand Equity Measurement on Mobile Telecommunication Industry in Bangladesh
, 2021 The project study is about the Consumer Brand Equity Measurement on the Telecommunication Industry of Bangladesh. Here, I cover the six components of Brand Equity-Brand Association, Brand Awareness, Brand Loyalty, and Brand Perceived Quality, Brand ...
Tia, Silvia Akter
core
Impact of Advertising Variability on Building Customer Based Brand Personality under Competitive Environment : Empirical analysis in reference to Mexico [PDF]
The brand equity is built around brand personality as one of the core dimensions. The psychographic variables like emotions associated with the brand image constitute the personality of a brand.
Rajagopal
core +2 more sources
Creating behavioral engagement among higher education's prospective students through social media marketing activities: The role of brand equity as mediator. [PDF]
Front Psychol, 2022 Ruangkanjanases A +3 more
europepmc +1 more source
Role of employee loneliness, job uncertainty and psychological distress in employee-based brand equity: Mediating role of employee exhaustion. [PDF]
Front Public Health, 2022 Chen H, Li J, Li J, Bao J.
europepmc +1 more source