Results 91 to 100 of about 23,509 (295)
The Dynamics of Brand Equity: A Hedonic Regression Approach to the Laser Printer Market [PDF]
The authors develop a dynamic approach to measuring the evolution of comparative brand premium, an important component of brand equity. A comparative brand premium is defined as the pairwise price difference between two products being identical in every ...
Mark Trede, Ludwig von Auer
core
Radical Transparency and Brand Equity as Key Factors for Successful Business Strategy [PDF]
, 2018 This chapter analyzes the phenomenon of branding and the related process of creating new value, and thus a sustainable competitive advantage through recognition of the concept of radical transparency.
Veselinova, Elena +1 more
core +1 more source
Topological Properties of International Commodity Market: How Uncertainty Affects the Linkages?
Agribusiness, EarlyView.ABSTRACT The study aims to explore the network topology of the international commodity market by examining the interconnections among 21 commodity futures across various categories, including energy, precious and industrial metals, and agriculture. We analyze the market structure of these commodity futures under both low and high uncertainty conditions
Ibrahim Yagli, Bayram Deviren
wiley +1 more source
Economic Review, 2012 Brand equity has been and will be an area of interest for marketing managers. All marketing efforts are directed toward the development of brand equity. Therefore efforts are taken among the researchers, to understand the concept of brand equity as deep
Veeva Mathew +2 more
doaj +2 more sources
Manajemen dan Bisnis, 2015 This study integrates the research model developed by Ng et al., (2014), Chen (2010), and Bekk et al., (2016) and aims to analyze the antecedent and impact of green brand equity on Honda motorcycle with Programmable Fuel Injection (PGM-FI) technology in ...
Michael Saputra Prajugo
doaj +1 more source
Brand Equity, Tourist Satisfaction and Travel Intentions in a UNESCO Creative City of Gastronomy: A Case Study of Yangzhou, China. [PDF]
Foods, 2023 Jiang F, Huang R, Chen Q, Zhang J.
europepmc +1 more source
Brand Equity and It's Relation to Product Failures
, 2015 Companies recognize that innovation is an extremely important aspect of continual market domination. Companies that fail to innovate, often fail. However little is understood of the relationship between a company's brand equity and the success or failure
Newman, Herschell
core
The impact of brand extensions on parent brand relationship equity
, 2011 The emergence of a relational paradigm necessitates an analysis of brand extensions from the standpoint of their impact on potential consumer relationships with a parent brand.
Dwivedi, Abhishek +3 more
core +1 more source
Access to Finance and Innovation in the Canadian Food Processing
Agribusiness, EarlyView.ABSTRACT Innovation is a presumed channel through which finance affects productivity, yet there is limited research testing the relationship between finance and innovation in the food manufacturing sector. The purpose of the paper is to explore the determinants (e.g., financing, R&D, firm size, expenditure on innovation) of the adoption of innovation ...
Getu Hailu, Deepananda Herath
wiley +1 more source
Impact of Perceived Product Value on Customer-Based Brand Equity: Marx's Theory - Value-Based Perspective. [PDF]
Front Psychol, 2022 Qiao Y, Yin X, Xing G.
europepmc +1 more source