Agribusiness, EarlyView.Abstract World markets for quality differentiated agri‐food products are highly competitive, presenting significant challenges for firms aiming to compete effectively. Government agencies and business organizations often implement various export promotion policies to address these challenges.
Nicolás Depetris‐Chauvin +1 more
wiley +1 more source
How brand personality, brand identification and service quality influence service brand equity
Cogent Business & Management, 2014 During the past couple of decades, brand equity has emerged as one of the key concepts in marketing. Literature concerned with consumer brand relationship is calling for more studies in order to increase understanding of brand equity dimensions ...
Sandra Maria Correia Loureiro +2 more
doaj +1 more source
Brand Personality Creation through Advertising [PDF]
Brand Personality is one of the core dimensions of brand equity. Brand personality refers to the emotional side of a brand image. It is created by all experiences of consumers with a brand, but advertising plays a dominant role in personality creation ...
Ouwersloot,Hans, Tudorica,Anamaria
core +1 more source
Pengaruh Brand Equity dan Brand Trust terhadap Loyalitas Konsumen Mobil Merek Toyota Kijang Innova (Survey Konsumen pada Dealer PT. Agung Automall Cabang Sutomo Pekanbaru) [PDF]
, 2017 This study aims to determine the influence of brand equity and brand trust on consumer loyalty Toyota Kijang innova car at PT. Agung Automall Pekanbaru. The sample in this study were taken 72 respondents and the technique used purposive sampling.
Bambang, A. (Abas) +1 more
core
Agribusiness, EarlyView.ABSTRACT This study investigates the financial literacy (FL) of Swedish farmers, its linkages to farmer characteristics, management accounting practices and farm outcomes by surveying Swedish Farm Accountancy Data Network farmers. Using item response theory, we expand the existing FL measurement specifically to the farming context, assess measurement ...
Uliana Gottlieb, Helena Hansson
wiley +1 more source
Watershed Brain Regions for Characterizing Brand Equity-Related Mental Processes. [PDF]
Brain Sci, 2021 Watanuki S.
europepmc +1 more source
Antecedents of industrial brand equity: An empirical study [PDF]
Industrial branding has emerged as an important issue, allowing firms to gain substantial competitive advantage, especially in markets where product commoditization and electronic procurement are on the increase.
Pahud de Mortanges,Charles +2 more
core +1 more source
Pengaruh Innovation Capability Terhadap Financial Performance Melalui Brand Equity Sebagai Variabel Intervening Pada Industri Perhotelan Di Surabaya [PDF]
, 2016 This study aimed to examine the direct and significant affect of innovation capability to brand equity; brand equity to financial performance; and innovation capability to financial performance in hospitality industries in Surabaya.
Lovinanda, S. (Stella)
core
Price Transmission During Promotions: A Case Study of Spanish Milk Brands
Agribusiness, EarlyView.ABSTRACT Price promotion is the marketing tool typically used by retail brands to boost sales and gain market share. In this paper, we intend to investigate the price transmission mechanism among competitive brands in Spain when price reductions that are associated with price promotions take place.
Yasmine Bedoui +2 more
wiley +1 more source
How corporate social responsibility affects brand equity and loyalty? A comparison between private and public universities. [PDF]
Heliyon, 2022 Tan PL, Rasoolimanesh SM, Manickam G.
europepmc +1 more source