Impact of Perceived Product Value on Customer-Based Brand Equity: Marx’s Theory – Value-Based Perspective [PDF]
Frontiers in Psychology, 2022 Management research is allocating energies to seek ways to improve organizational performance. Branding has become a significant phenomenon that academicians and scholars have studied.
Yonggang Qiao, Xirui Yin, Gao Xing
doaj +2 more sources
Customer-Based Brand Equity Drivers: A Leading Brand of Beer in Estonia [PDF]
Administrative SciencesBased on the trust/commitment theory and the customer-based brand equity theory, this study aims to ascertain which of the brand equity drivers of A. Le Coq beer have an impact on attachment and its overall brand equity in the Estonian brewery market. In
Dafnis N. Coudounaris +4 more
doaj +6 more sources
The effect of customer-base reputation on brand equity
تحقیقات بازار یابی نوین, 2016 Among the most important sectors of Iranian economy is banking, an industry which has become more competitive over the recent decade. An objective of banks marketing is to increase brand equity.
Shahriyar Azizi +3 more
doaj +1 more source
The effects of facilitating conditions, customer experience and brand loyalty on customer-based brand equity through social media marketing [PDF]
International Journal of Data and Network Science, 2022 The prime concern of the current research effort is to assess the role of social media marketing efforts to explain the consumer-based brand equity among the restaurant industry of the United Arab Emirates.
Mohammed T. Nuseir, Ghaleb Elrefae
doaj +1 more source
The effects of rebranding on customer-based brand equity [PDF]
International Journal of Business and Globalisation, 2019 The luxury fashion market is predicted to continue to grow rapidly, as millennials are becoming the new luxury consumers. Differentiation from competitors, attracting new consumers, and continuously maintaining brand equity is more challenging than ever, especially for global brands.
Blazquez Cano, Marta; id_orcid 0000-0001-9956-9050 +3 more
openaire +3 more sources
Customer equity of Pakistani fast food restaurant: A study of attitudinal customer equity [PDF]
Management Science Letters, 2017 Customer Equity is true representative of relationship marketing. There are two major approach-es to measure Customer Equity: Transaction/sales based approach and Attitudinal Approach.
Zubair +3 more
doaj +1 more source
Structured model Consumer-based Brand Equity based on Promotional-mix elements(Case Study: Food Active Industries of Tehran) [PDF]
تحقیقات بازار یابی نوین, 2014 This paper aims to examine the relationships among Promotional-mix elements and Customer-based Brand Equity. Then, a model is developed to examine the relationships Promotional-mix elements and Customer-based brand equity in Food Industries of Tehran ...
Mehran Rezvani, Siran Mehrnia
doaj +1 more source
The Impact of Brand Equity on the Achievement Customers’ Loyalty to the Brand: An Empirical Study of a Sample of Vodafone's Customers [PDF]
Management and Economics Review, 2018 This study aims to discover the role of the brand equity in the process to achieving the brand loyalty from customer perspective, which is represented the dominant perspective and favored by the majority of academics and practitioners in Marketing ...
Zaki Muhammad ABBAS BHAYA +1 more
doaj +1 more source
The influence of co-branding strategies on repurchase intention: Empirical evidence on cosmetics and herbal medicine collaboration product in Indonesia [PDF]
Innovative MarketingDuring collaboration strategies, companies combine two or more products with different characteristics. This strategy is interesting to research because it is an out-of-the-box strategy. In general, brand partnerships usually occur between companies with
Robertus Basiya +4 more
doaj +1 more source
From organizational agility to brand equity: Customer-perceived dynamic capabilities and service innovation [PDF]
Innovative MarketingType of the article: Research Article AbstractOrganizational agility and service innovation have become critical strategies for strengthening customer-based brand equity in highly competitive hospitality markets.
Evo Sampetua Hariandja +2 more
doaj +1 more source