Results 41 to 50 of about 9,015 (304)
Frontiers in Psychology, 2022 The challenging competitive situation in the market forces the organizations to recognize the crucial role of branding. Many studies focused on financial and customer perspectives and ignored the importance of employee-based brand building in the ...
Han Liu
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American Journal of Community Psychology, EarlyView.Abstract Community action focused on sociocultural and environmental influences to prevent alcohol and other drug (AOD) use and related harms is a global priority. Despite this recognition, understanding of effective community‐level approaches is limited.
Peter Gates, Andrea Zocco, Sara Farnbach
wiley +1 more source
The Role of organizational brand identity in strengthening employee- based brand equity [PDF]
رویکردهای نوین در مدیریت و بازاریابیThis study aimed to investigate the role of organizational brand identity in strengthening employee-centered brand equity. The study population is the employees of Asia Insurance in Tehran province branches, of which 287 samples were studied using the ...
Shahla Borjalilou, Samira Emadinasab
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Vikalpa, 2023 Social media platforms help brands connect with their customers online, and a social media -based brand community (SMBBC) enable brand attachments to particular brands.
Chandan A. Chavadi +3 more
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The Politics of Framing the Student Problem: Inquiries Into Australian Civics Education, 2006–2024
Australian Journal of Social Issues, EarlyView.ABSTRACT Recurring debates about civics, the kinds of history that should, and should not, be taught in school, and ‘standards debates’ about the ‘basics’ typically follow on the heels of recurring moral panics about the ‘declining’ state of ‘our’ education system.
Patrick O'Keeffe +2 more
wiley +1 more source
The relationship between customer satisfaction, brand image and customer loyalty from the perspective of proton’s customers [PDF]
, 2010 The objective of this study was determine the relationship between the customer satisfaction (perceived product quality, perceived service quality and perceived price fairness) and customer loyalty in order to identify whether perceived product quality ...
Yeoh, Hooi Chin
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بیمارستان, 2021 Introduction: Branding is one of the most important needs of any organization to survive and improve the quality of provided products and services.
Mahmood Nekoei-moghadam +3 more
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Impact of Social Media Marketing Activities on Customer-based Brand Equity with Mediation Role of E-Brand Experience: Applied Study on International Programs in the Egyptian Private Universities [PDF]
المجلة العربية للإدارةThe purpose of this research is to investigate the impact that social media marketing activities (SMMAs) have on customer-based brand equity (CBBE), within the context of international programs at private universities in Egypt, using e-brand experience ...
Passent Tantawi +3 more
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The Relationship between Price Promotion and Customer-Based Brand Equity )Case Study: Travel Agencies of Tehran( [PDF]
Muṭāli̒āt-i Mudīriyyat-i Gardishgarī, 2018 In tourism marketing, pricing and advancement tools are very important and have a direct impact on customer satisfaction, customer loyalty, and brand equity of travel agencies.
محسن نظری +2 more
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Australian Journal of Social Issues, EarlyView.ABSTRACT Culturally responsive early childhood education (ECE) environments can increase child and family participation, enhance service quality, and improve developmental outcomes for children. Educators from culturally and linguistically diverse (CALD) backgrounds contribute to inclusive ECE and are crucial for addressing workforce shortages.
Sene Gide +4 more
wiley +1 more source