Results 31 to 40 of about 24,928,800 (238)

Zero‐Waste Manufacturing of Ophthalmic Lenses by Direct Fluidic Shaping in Arbitrary Domains

Advanced Materials Technologies, EarlyView.
Conventional ophthalmic lens manufacturing discards up to 97% of material through subtractive processes. The Cookie Cutter algorithm extends Fluidic Shaping to arbitrary rim geometries. The framework prescribes a spatially varying boundary height that, under neutral buoyancy and surface tension, shapes curable polymer into spherocylindrical lenses that
Yotam Katzman, Mor Elgarisi, Amos A. Hari, Jonathan Ericson, Omer Luria, Valeri Frumkin, Moran Bercovici   +6 more
wiley   +1 more source

Animal‐Based Brands Taking the Plant‐Based Opportunity: A Tasting Experiment Exploring Consumer Acceptance of Plant‐Based Brand Extensions

Agribusiness, EarlyView.
ABSTRACT This study investigates how consumer taste and brand equity perceptions shape the acceptance of plant‐based milk products. Using a blind/informed tasting experiment, we evaluated consumers' willingness to buy (WTB) and taste perception of a plant‐based milk alternative produced by a traditional dairy brand, compared with competing plant‐based ...
Federico Parmiggiani, Mirta Casati, Elena Castellari, Fosca Vezzulli, Veronica Vitali, Milena Lambri, Claudio Soregaroli   +6 more
wiley   +1 more source

CITRA MEREK DAN DUKUNGAN SELEBRITI UNTUK MEMPREDIKSI EKUITAS MEREK BERBASIS PELANGGAN PENGGUNA SHOPEE: KREDIBILITAS MEREK SEBAGAI VARIABEL MEDIASI [BRAND IMAGE AND CELEBRITY SUPPORT FOR PREDICTING BRAND EQUITY ON SHOPEE USERS: BRAND CREDIBILITY AS A MEDIATING VARIABLES]

DeReMa (Development Research of Management): Jurnal Manajemen, 2020
The purpose of this research is to know if brand image and Celebrity Endorsement can predict Customer Based Brand Equity of Shopee user directly or through Brand Credibility as mediator.
Miharni Tjokrosaputro, Yulita Ongkowidjaja   +1 more
doaj   +1 more source

Customer advocacy and brand development

, 2006
Purpose – The purpose of this article is to define and explore the strategic value of customer advocacy through the lens of the brand management literature.  Design/methodology/approach – The paper reviews recent analysis of the value and vulnerabilities
Lawer, Christopher, Knox, Simon
core   +1 more source

Quantifying Consumer Tradeoffs Across Firm‐Level Strategic Positioning Dimensions: Evidence from US Craft Beer Consumers

Agribusiness, EarlyView.
ABSTRACT Strategic positioning becomes increasingly important as markets mature, particularly in consumer‐facing industries that offer similar products, experiential cues, and values‐based messages. This study offers a conceptual model to examine the strategic positioning factors that motivate consumers to visit one local business over another before ...
Aaron J. Staples, Trey Malone, J. Robert Sirrine   +2 more
wiley   +1 more source

Differences of perceptions about customer-based brand equity: An investigation of three types of banks in Vietnam

Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, 2020
This study is based on inheritance patternsof customer-basedbrand equity in terms of customer perception by two authors of Aaker (1992,1996) and Keller (1993,2013) to explorethe components of brand equity in the banking sector and ...
Hoàng Thị Phương Thảo, Thái Tú Uyên   +1 more
doaj  

Customer Based Brand Equity and University Brand Management

VNU Journal of Science: Economics and Business, 2019
As Vietnam integrated deeply into the world economy, higher institutions are on a rise and faced with strong competition, university brand management has played an increasingly important role. Following brand equity theories and customer based brand equity models, the paper proposes an analytical framework which adopts Aeker’s four components (1991 ...
openaire   +1 more source

Economic Impact of Sustainability in Wine Sector: A Systematic Literature Review

Agribusiness, EarlyView.
ABSTRACT Sustainability has become a key issue in the wine sector, raising questions about its compatibility with firms' economic performance. Despite growing attention to environmental and social practices, evidence on their economic implications remains fragmented.
Valentina Di Chiara, Eugenio Pomarici, Leonardo Cei   +2 more
wiley   +1 more source

Customer-based brand equity and eWOM: the mediating effect of brand attachment in higher education

Cogent Business & Management
The study aims to examine the relationship between customer-based brand equity, brand attachment, and electronic word-of-mouth in the context of higher education.
Juan O′Brien Cáceres, Pablo José Arana Barbier   +1 more
doaj   +1 more source

The role of venture‐financed startups in innovation for US agriculture

American Journal of Agricultural Economics, EarlyView.
Abstract To evaluate the role played by startup companies in the innovation ecosystem of US agriculture, we compile a unique dataset of 6024 new entrants founded 1987–2019 that details their financing lifecycles, annual economic performance, and patenting activities.
Gregory D. Graff, Charles A. W. de Grazia, Nicholas E. Rada   +2 more
wiley   +1 more source