Results 31 to 40 of about 9,015 (304)
Agribusiness, EarlyView.ABSTRACT The origin of a product, if associated with good quality, can contribute to building a positive collective reputation, leading to a potential price premium. However, it is conceivable that a producer markets a product by evoking symbols, images, words, and values typical of places other than where it was designed or produced, creating a ...
Annalisa Caloffi +2 more
wiley +1 more source
, 2023 This systematic literature review (SLR) sought to investigate the influence of digital marketing (DM) practices on various dimensions of customer-based brand equity (CBBE) within the hospitality sector.
Sharifirad, Kourosh
core
Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, 2020 This study is based on inheritance patternsof customer-basedbrand equity in terms of customer perception by two authors of Aaker (1992,1996) and Keller (1993,2013) to explorethe components of brand equity in the banking sector and ...
Hoàng Thị Phương Thảo +1 more
doaj
Customer Based Brand Equity and University Brand Management
VNU Journal of Science: Economics and Business, 2019 As Vietnam integrated deeply into the world economy, higher institutions are on a rise and faced with strong competition, university brand management has played an increasingly important role. Following brand equity theories and customer based brand equity models, the paper proposes an analytical framework which adopts Aeker’s four components (1991 ...
openaire +1 more source
Agribusiness, EarlyView.ABSTRACT This study investigates how consumer taste and brand equity perceptions shape the acceptance of plant‐based milk products. Using a blind/informed tasting experiment, we evaluated consumers' willingness to buy (WTB) and taste perception of a plant‐based milk alternative produced by a traditional dairy brand, compared with competing plant‐based ...
Federico Parmiggiani +6 more
wiley +1 more source
Customer-based brand equity and eWOM: the mediating effect of brand attachment in higher education
Cogent Business & ManagementThe study aims to examine the relationship between customer-based brand equity, brand attachment, and electronic word-of-mouth in the context of higher education.
Juan O′Brien Cáceres +1 more
doaj +1 more source
Investigating the interaction effects of customer based brand equity (In Case of Mashhad five stare hotels) [PDF]
مدیریت بازرگانی, 2013 Today make a strong brand is an objective for many organizations like service organizations. Therefore building a brand in the hotel industry is important in this area, but little research has been carried out with experimental approach in this area ...
Fariborz Rahimnia +2 more
doaj +1 more source
The role of venture‐financed startups in innovation for US agriculture
American Journal of Agricultural Economics, EarlyView.Abstract To evaluate the role played by startup companies in the innovation ecosystem of US agriculture, we compile a unique dataset of 6024 new entrants founded 1987–2019 that details their financing lifecycles, annual economic performance, and patenting activities.
Gregory D. Graff +2 more
wiley +1 more source
Assessing brand image through communalitites and asymmetries brand-to-attribute and attribute-to-brand associations. [PDF]
, 2005 Brand image is a key component of customer-based brand equity, and refers to the associations a consumer holds in memory. Such associations are often directional; one should distinguish between brand-to-attribute and attribute-to-brand associations ...
Torres, Anna +3 more
core
The impact of brand sensory experience on brand loyalty with emphasis on drivers of brand equity, customer satisfaction, and customer emotional commitment [PDF]
رویکردهای نوین در مدیریت و بازاریابیThe present study aimed to investigate the effect of brand sensory experience on brand loyalty with an emphasis on the drivers of brand equity, customer satisfaction, and customers' emotional commitment.
Seyed majid mohammadnezhad +1 more
doaj +1 more source