Investigating the impact of customer-based brand equity on customer satisfaction and brand loyalty in the online shopping goods retail industry in Australia [PDF]
, 2023 This research study uses Keller’s Customer-Based Brand Equity (CBBE) model to analyze the concept of customer satisfaction and brand loyalty among clients of online retailers in Australia.
Khurram, Sana
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The impact of brand communication on brand equity through Facebook [PDF]
, 2015 Purpose: The purpose of this study is to fill the gap in the discussion of the ways in which firm-created and user-generated social media brand communication impacts consumer-based brand equity metrics through Facebook.
Dabrowski, D +5 more
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Enhancing Brand Equity Through Sustainability: Waste Recycling [PDF]
, 2015 Unlike many existing research studies that explain reverse marketing from a purchasing perspective, this study recognizes it as an honest effort made by managers aiming to promote sustainability by purposefully managing waste and discusses the spillover ...
Gupta, Suraksha
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Customer-Based Brand Equity for a Tourism Destination: The Case of Croatia [PDF]
Economies, 2021 Tourism has been negatively impacted by the global COVID-19 pandemic, making it even more important for tourist destinations to focus on their brand equity from the perspective of their customers—visitors. The aim of this paper is therefore to verify and modify the model of customer-based brand equity for a tourism destination (CBBETD) and its ...
Lenka Cervova, Jitka Vavrova
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Frontiers in Psychology, 2022 In this era of competition, branding is an essential marketing tool for organizations to compete in today's dynamic markets. Organizations should realize the importance of employee-based brand equity from the perspectives of customer branding and ...
Zhang Wei
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The Effects of Marketing Mix Elements of Karafarin Insurance Company on Customer-based Brand Equity [PDF]
مدیریت بازرگانی, 2012 Brand equity has been recognized as a key indicator for determining health of brand and it’s continuous scrutiny is an important stage in impressive brand management.
Saeed Sehhat +2 more
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BRAND EQUITY OF LAHORE FORT AS A TOURISM DESTINATION BRAND [PDF]
RAE: Revista de Administração de Empresas, 2015 Studies that measure the brand equity of destination brands by using the Customer-Based Brand Equity (CBBE) model in a developing country context are scarce.
Muhammad Kashif +2 more
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The Role of Viral Marketing on Costumer-Based Brand Equity in Tehran Mobile Market [PDF]
مدیریت بازرگانی, 2017 Viral marketing, as an effective factor of modifying costumer behavior, is a new means that encourages individuals to pass on a marketing message to others, which like viruses has potential for exponential growth.
Mehran Rezvani +2 more
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Dimensions of Customer-Based Brand Equity: A Study on Malaysian Brands [PDF]
Journal of Marketing Research and Case Studies, 2011 على الرغم من أن السوق الماليزية مغمورة بالعلامات التجارية الماليزية ذات القيمة مقابل المال منذ عقود، إلا أن العلامة التجارية الماليزية لم تحقق جميعها اعترافًا وطنيًا. الهدف من هذا البحث هو تطوير نموذج صالح وموثوق به لأسهم العلامة التجارية الماليزية من خلال تقييم أبعاد حقوق الملكية للعلامة التجارية وبنيتها.
Goi Chai lee, Fayrene Leh
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Customer-based brand equity index of Kurukshetra [PDF]
Journal of Tourism Analysis: Revista de Análisis Turístico (JTA), 2019 Purpose This paper aims to analyze the customer-based brand equity index (CBBE-I) of Tourism Brand Kurukshetra. Design/methodology/approach For the purpose of this study, the author uses primary and secondary data on destination attractiveness of Tourism Brand Kurukshetra for a sample ...
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