Investigating the impact of customer-based brand equity on customer satisfaction and brand loyalty in the online shopping goods retail industry in Australia [PDF]
, 2023 This research study uses Keller’s Customer-Based Brand Equity (CBBE) model to analyze the concept of customer satisfaction and brand loyalty among clients of online retailers in Australia.
Khurram, Sana
core +1 more source
Customer relationship management for brand commitment and brand loyalty [PDF]
, 2015 This article examined the impact of customer relationship management strategy on customers brand commitment and brand loyalty in the Nigeria financial sector.
Wali, Andy Fred +2 more
core +3 more sources
The influence of product design on establishing brand equity [PDF]
, 2008 This thesis was submitted for the degree of Doctor of Philosophy and awarded by Brunel University.This study investigated the role of product design on brand equity by investigating the effect of consumers' perception about product design on brand equity.
Na, Kwang Jin
core +7 more sources
Applying marketing’s new dominant logic for interpreting customer experiences with brands [PDF]
, 2010 The concept of customer experience is evolving to an imperative area of study within the marketing discipline. Despite its importance and the positive attention this concept is receiving in the literature, the explanation of customer experiences remains ...
Lim, L +3 more
core +5 more sources
COMPONENTS OF CUSTOMER BASED BRAND EQUITY
, 2020 The customer-based brand equity occupies a central place in branding. This requires consideration of the elements of brand equity and their impact on consumer behavior in themarket.
Nikolova-Minkova, Ventsislava +1 more
openaire +3 more sources
Enhancing Brand Equity Through Sustainability: Waste Recycling [PDF]
, 2015 Unlike many existing research studies that explain reverse marketing from a purchasing perspective, this study recognizes it as an honest effort made by managers aiming to promote sustainability by purposefully managing waste and discusses the spillover ...
Gupta, Suraksha
core +1 more source
Customer-Based Brand Equity for a Tourism Destination: The Case of Croatia [PDF]
Economies, 2021 Tourism has been negatively impacted by the global COVID-19 pandemic, making it even more important for tourist destinations to focus on their brand equity from the perspective of their customers—visitors. The aim of this paper is therefore to verify and modify the model of customer-based brand equity for a tourism destination (CBBETD) and its ...
Lenka Cervova, Jitka Vavrova
openaire +3 more sources
Frontiers in Psychology, 2022 In this era of competition, branding is an essential marketing tool for organizations to compete in today's dynamic markets. Organizations should realize the importance of employee-based brand equity from the perspectives of customer branding and ...
Zhang Wei
doaj +1 more source
The Effects of Marketing Mix Elements of Karafarin Insurance Company on Customer-based Brand Equity [PDF]
مدیریت بازرگانی, 2012 Brand equity has been recognized as a key indicator for determining health of brand and it’s continuous scrutiny is an important stage in impressive brand management.
Saeed Sehhat +2 more
doaj +1 more source
Assessing brand image through communalitites and asymmetries brand-to-attribute and attribute-to-brand associations. [PDF]
, 2005 Brand image is a key component of customer-based brand equity, and refers to the associations a consumer holds in memory. Such associations are often directional; one should distinguish between brand-to-attribute and attribute-to-brand associations ...
Bijmolt, Tammo H. A. +1 more
core +1 more source