Results 1 to 10 of about 24,411,852 (188)

COMPONENTS OF CUSTOMER BASED BRAND EQUITY

, 2020
The customer-based brand equity occupies a central place in branding. This requires consideration of the elements of brand equity and their impact on consumer behavior in themarket.
Nikolova-Minkova, Ventsislava, Ventsislava Nikolova-Minkova   +1 more
openaire   +3 more sources

Counting Brand Equity of Islamic Higher Education in Indonesia : A High School and Islamic High School Students’ Perspective

Edukasi Islami: Jurnal Pendidikan Islam
The objectives of this study is to explore brand equity of Islamic higher education (IHE) in Indonesia. This research is field research with descriptive quantitative approach.
Ahmad Juhaidi, Syaifuddin Syaifuddin
doaj   +1 more source

Measuring Customer Based Brand Equity (CBBE) Of Mobile Phone Brands In Ethiopia

, 2018
The purpose of this study was to Measure Customer Based Brand Equity (CBBE) in Ethiopian Mobile Phone Market. The study used determinants of Customer Based Brand Equity model proposed by Aaker (1991). The study focused on four determinants namely: Perceived quality, Brand Awareness, Brand Association, Brand Loyalty. As the number of Mobile Phone brands
openaire   +2 more sources

A cross validation of Consumer-Based Brand Equity: driving customer equity in retail brands

, 2016
The Consumer-Based Brand Equity (CBBE) literature has, in recent years, introduced various CBBE models. This study aims to compare the validity of the two prominent CBBE models in the retail industry; those introduced by Yoo and Donthu (2011) and Nam, Ekinci and Whyatt (2011). In order to make this comparison, the study collected data from Turkish (n =
Cifci, S, Ekinci, Y, Whyatt, G, Japutra, A, Molinillo, S, Siala, H   +5 more
openaire   +1 more source

Integrating customer-based brand equity and the theory of planned behavior to predict electric vehicle adoption in China: The moderating role of perceived price. [PDF]

PLoS One
Zheng C, Sun D, Khamarudin M, Ahmad A, Wei H, Xu J.   +5 more
europepmc   +1 more source

Customer-based brand equity and employer branding: Innovativeness as a moderator

, 2020
In the highly competitive markets of today's globalized world, brand equity efforts and making the best use of human resources are two important tools for companies to compete. Innovation is another must for companies who aim sustainable growth. The effect of customer-based brand equity on employer branding is investigated in this study.
openaire   +1 more source

The AI Revolution in Virtual Try-Ons: A Means-End Chain Model Perspective. [PDF]

Behav Sci (Basel)
Kang JM, Lee JY, Choi D, Koo SH, Song J, Bahng Y.   +5 more
europepmc   +1 more source

From catwalk to kitchen: A qualitative study of luxury fashion companies' diversification into hospitality and restaurant sector. [PDF]

PLoS One
Luongo S, Sepe F, Lupolo E, Del Gaudio G.   +3 more
europepmc   +1 more source

Building destination brands through trust: unpacking the role of digital integrated marketing communication in driving travel intentions. [PDF]

BMC Psychol
Qi M, Li J, Abdullah Z, Rahman SNA, Niu L, Zhou B, Zhao Z.   +6 more
europepmc   +1 more source