Impact of Perceived Product Value on Customer-Based Brand Equity: Marx’s Theory – Value-Based Perspective [PDF]
Frontiers in Psychology, 2022 Management research is allocating energies to seek ways to improve organizational performance. Branding has become a significant phenomenon that academicians and scholars have studied.
Yonggang Qiao, Xirui Yin, Gao Xing
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Customer-Based Brand Equity Drivers: A Leading Brand of Beer in Estonia [PDF]
Administrative SciencesBased on the trust/commitment theory and the customer-based brand equity theory, this study aims to ascertain which of the brand equity drivers of A. Le Coq beer have an impact on attachment and its overall brand equity in the Estonian brewery market. In
Dafnis N. Coudounaris +4 more
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The Impact of Customer-Based Brand Equity on Customer Acquisition and Customer Retention [PDF]
, 2010 The topic of marketing accountability is of great interest to marketing researchers and professionals. In this paper, we model the impact of customer-based brand equity on customer acquisition and customer retention which can be used as the basis for calculating customer equity.
Stahl, F, Heitmann, M, Lehmann, D R
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The effect of customer-base reputation on brand equity
تحقیقات بازار یابی نوین, 2016 Among the most important sectors of Iranian economy is banking, an industry which has become more competitive over the recent decade. An objective of banks marketing is to increase brand equity.
Shahriyar Azizi +3 more
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Investigating the impact of customer-based brand equity on customer satisfaction and brand loyalty in the online shopping goods retail industry in Australia [PDF]
, 2023 This research study uses Keller’s Customer-Based Brand Equity (CBBE) model to analyze the concept of customer satisfaction and brand loyalty among clients of online retailers in Australia.
Khurram, Sana
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Customer relationship management for brand commitment and brand loyalty [PDF]
, 2015 This article examined the impact of customer relationship management strategy on customers brand commitment and brand loyalty in the Nigeria financial sector.
Wali, Andy Fred +2 more
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Customer equity of Pakistani fast food restaurant: A study of attitudinal customer equity [PDF]
Management Science Letters, 2017 Customer Equity is true representative of relationship marketing. There are two major approach-es to measure Customer Equity: Transaction/sales based approach and Attitudinal Approach.
Zubair +3 more
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The effects of facilitating conditions, customer experience and brand loyalty on customer-based brand equity through social media marketing [PDF]
International Journal of Data and Network Science, 2022 The prime concern of the current research effort is to assess the role of social media marketing efforts to explain the consumer-based brand equity among the restaurant industry of the United Arab Emirates.
Mohammed T. Nuseir, Ghaleb Elrefae
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Structured model Consumer-based Brand Equity based on Promotional-mix elements(Case Study: Food Active Industries of Tehran) [PDF]
تحقیقات بازار یابی نوین, 2014 This paper aims to examine the relationships among Promotional-mix elements and Customer-based Brand Equity. Then, a model is developed to examine the relationships Promotional-mix elements and Customer-based brand equity in Food Industries of Tehran ...
Mehran Rezvani, Siran Mehrnia
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The effects of rebranding on customer-based brand equity [PDF]
International Journal of Business and Globalisation, 2019 The luxury fashion market is predicted to continue to grow rapidly, as millennials are becoming the new luxury consumers. Differentiation from competitors, attracting new consumers, and continuously maintaining brand equity is more challenging than ever, especially for global brands.
Blazquez Cano, Marta; id_orcid 0000-0001-9956-9050 +3 more
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