Results 31 to 40 of about 24,411,852 (188)

BRAND EQUITY OF LAHORE FORT AS A TOURISM DESTINATION BRAND [PDF]

RAE: Revista de Administração de Empresas, 2015
Studies that measure the brand equity of destination brands by using the Customer-Based Brand Equity (CBBE) model in a developing country context are scarce.
Muhammad Kashif , Siti Zakiah Melatu Samsi, Syamsulang Sarifuddin   +2 more
doaj   +2 more sources

A cross validation of Consumer-Based Brand Equity models: Driving customer equity in retail brands

Journal of Business Research, 2016
The Consumer-Based Brand Equity (CBBE) literature has, in recent years, introduced various CBBE models. This study aims to compare the validity of the two prominent CBBE models in the retail industry; those introduced by Yoo and Donthu (2011) and Nam, Ekinci and Whyatt (2011). In order to make this comparison, the study collected data from Turkish (n =
Çifci, Sertaç, Ekinci, Yuksel, Whyatt, Georgina, Japutra, Arnold, Molinillo, Sebastian, Siala, Haytham   +5 more
openaire   +4 more sources

The Role of Viral Marketing on Costumer-Based Brand Equity in Tehran Mobile Market [PDF]

‫مدیریت بازرگانی, 2017
Viral marketing, as an effective factor of modifying costumer behavior, is a new means that encourages individuals to pass on a marketing message to others, which like viruses has potential for exponential growth.
Mehran Rezvani, Seyed Hamid Khodadad Hoseini, Kiandokht Kiaee   +2 more
doaj   +1 more source

Consumer-based brand equity and brand performance [PDF]

, 2008
The relation between consumer-based brand equity and brand performance was investigated across 15 product categories in Brazil and the UK. Brand equity was conceptualized as related to the level of social benefit offered by each brand and was measured ...
Oliveira-Castro, J., Pohl, R., Chang, Shing Wan, Oliveira-Castro, Jorge M., Roberta, H. B. F., Foxall, G., James, V., Pohl, R.H.B.F., Pohl, Roberta H.B.F., Foxall, G.R., Dias, B., Chang, S.W., Foxall, Gordon Robert, James, V. K., Dias, M., Oliveria-Castro, J. M., Foxall, G. R., James, V.K., Pohl, M. B., Chang, S., Oliveira-Castro, J.M., Dias, Moema B., Dias, M.B., Chang, S. W., James, Victoria K.   +24 more
core   +1 more source

Measuring the effect of customer-based brand equity on purchase intention of Halal foods in the key markets of Europe [PDF]

مطالعات رفتار مصرف کننده., 2014
Halal products market in the European countries is a profitable and emerging markets, because consumer demand for Halal products, particularly Halal Foods in European countries such as England, France and Germany is growing. Given that one of the ways of
Meysam Shirkhodaie Meysam Shirkhodaie1, Amirhosein Amirhosein Nouripour, Fatemeh Fatemeh Shariati   +2 more
doaj  

Customer-based brand equity index of Kurukshetra [PDF]

Journal of Tourism Analysis: Revista de Análisis Turístico (JTA), 2019
Purpose This paper aims to analyze the customer-based brand equity index (CBBE-I) of Tourism Brand Kurukshetra. Design/methodology/approach For the purpose of this study, the author uses primary and secondary data on destination attractiveness of Tourism Brand Kurukshetra for a sample ...
openaire   +1 more source

Conceptualising tourist based brand-equity pyramid: an application of Keller brand pyramid model to destinations

Tourism and Hospitality Management, 2017
Purpose – Different scales available for measuring the brand-equity of destinations are found to be much tourist centric and did not present a holistic view regarding building sustainable customer based brand-equity for destinations. Current study aim at
Anish Yousaf , Insha Amin, Anil Gupta
doaj   +1 more source

Dimensions of Customer-Based Brand Equity: A Study on Malaysian Brands [PDF]

Journal of Marketing Research and Case Studies, 2011
على الرغم من أن السوق الماليزية مغمورة بالعلامات التجارية الماليزية ذات القيمة مقابل المال منذ عقود، إلا أن العلامة التجارية الماليزية لم تحقق جميعها اعترافًا وطنيًا. الهدف من هذا البحث هو تطوير نموذج صالح وموثوق به لأسهم العلامة التجارية الماليزية من خلال تقييم أبعاد حقوق الملكية للعلامة التجارية وبنيتها.
Goi Chai lee, Fayrene Leh
openaire   +1 more source

Navigating the Digital Landscape: The Impact of Social Media Agility on Customer-Based Brand Equity, Customer Engagement and Customer Motivation

Journal of Theoretical and Applied Electronic Commerce Research
Despite the increasing number of social media users and the advantages linked to agility in other areas, the implementation of agility within a social media framework remains unexamined.
Chinedu Felix Ikoko, Figen Yeşilada, Iman Aghaei   +2 more
doaj   +1 more source

Investigating the relationship between brand experience, brand authenticity, brand equity, and customer satisfaction: Evidence from Vietnam

Cogent Business & Management, 2022
The purpose of this research is to investigate the relationship between brand experience, brand authenticity, brand equity, and how those factors effect on customer satisfaction.
Van- Dat Tran, Ngoc Truc Thao Nguyen
doaj   +1 more source