Results 51 to 60 of about 24,411,852 (188)

Impact of Knowledge Dissemination on Employee-Based Brand Equity: Mediating Role of Brand Identification and Emotional Attachment

Frontiers in Psychology, 2022
The challenging competitive situation in the market forces the organizations to recognize the crucial role of branding. Many studies focused on financial and customer perspectives and ignored the importance of employee-based brand building in the ...
Han Liu
doaj   +1 more source

From Recognition to Reputation: The Path to City Brand Equity in Riyadh

Tourism and Hospitality
This study examines the determinants of city brand equity in the context of Riyadh Season, a large-scale cultural and entertainment festival in Saudi Arabia.
Nouf Alrayes, Abdullah Alhidari
doaj   +1 more source

Impact of Social Media Marketing Activities on Customer-based Brand Equity with Mediation Role of E-Brand Experience: Applied Study on International Programs in the Egyptian Private Universities [PDF]

المجلة العربية للإدارة
The purpose of this research is to investigate the impact that social media marketing activities (SMMAs) have on customer-based brand equity (CBBE), within the context of international programs at private universities in Egypt, using e-brand experience ...
Passent Tantawi, Aiman Ragab, Omar Elfarouk Ehab Farouk, Mohamed A. Ragheb   +3 more
doaj   +1 more source

Modelling the Effects of Social Media–based Brand Communities on Brand Trust, Brand Equity and Consumer Response

Vikalpa, 2023
Social media platforms help brands connect with their customers online, and a social media -based brand community (SMBBC) enable brand attachments to particular brands.
Chandan A. Chavadi, Monika Sirothiya, Sindhu R. Menon, Vishwanatha M R   +3 more
doaj   +1 more source

The Effect of Green Destination Brand Equity on Tourist Attitudes: A Research of the Alanya Destination

Journal of Tourismology
In recent years, environmentally conscious tourists have become increasingly selective in their holiday choices, favouring eco-friendly destinations.
Özge Kıldırgıcı, Burçin Cevdet Çetinsöz   +1 more
doaj   +1 more source

Examining contributions of customer-based and employee-based brand equity to a retail bank’s market performance using resource-based theory [PDF]

The Retail and Marketing Review, 2019
Both employees and brands are companies’ most important assets, yet most studies focus on the equity generated from brands and not employees. The market performance of a brand, especially in the service sector, depends on two factors: (i) customer-based ...
Dr DH Inseng, Dr IC Uford
doaj  

CUSTOMER RELATIONSHIPS AND BRAND EQUITY IN CHINA'S BANKING SERVICES

Faces: Revista de Administração, 2008
Despite tremendous interest in brand equity and relationship marketing, little conceptual development has addressed whether relationships exist between these important marketing issues.
Marin A. Marinov, Jinghuan Cui, Svetla T. Marinova   +2 more
doaj  

The Relationship between Price Promotion and Customer-Based Brand Equity )Case Study: Travel Agencies of Tehran( [PDF]

Muṭāli̒āt-i Mudīriyyat-i Gardishgarī, 2018
In tourism marketing, pricing and advancement tools are very important and have a direct impact on customer satisfaction, customer loyalty, and brand equity of travel agencies.
محسن نظری, سید ابوالقاسم میرا, سعیده اسماعیلی   +2 more
doaj   +1 more source

An Analysis of Brand Image Implications to Consumer-Based Brand Equity: An Evidence of A Smartphone Product

Almana: Jurnal Manajemen dan Bisnis
Companies are competing to maintain their market share and attract new consumers in this digital era. A deep understanding of how brand image influences Costumer Based Brand Equity is very important for companies to design effective marketing strategies.
Intan Tenisia Prawita Sari, Agus Rahayu, Henny Hendrayati, Mohamad Iqbal Abdul Rauf   +3 more
doaj   +1 more source

Analisis dan Perumusan strategi peningkatan Brand Equity PT XYZ Menggunakan Metode Customer Based Brand Equity [PDF]

, 2008
Analisis dan Perumusan strategi peningkatan Brand Equity PT XYZ Menggunakan Metode Customer Based Brand ...
BUDIMAN, ERWIN, FADHILLAH, ARIEF
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