How has the effect of brand personality on customer-based brand equity changed over time? Longitudinal evidence from a panel data set spanning 18 years. [PDF]
J Acad Mark Sci, 2023 Luffarelli J, Delre SA, Landgraf P.
europepmc +1 more source
A study on the association between brand awareness and consumer/brand loyalty for the packaged milk industry in Pakistan [PDF]
Brand awareness remains fundamental to consumer life as the interaction initiation point to the brands. This paper put forwards the relationship of brand awareness on consumer/brand loyalty in the packaged milk brands in the urban Pakistan.
Osman, Ms. Amber +1 more
core
International Journal For Multidisciplinary ResearchSince 1980s studies on brand equity have been focused mainly from financial viewpoint, emphasizing on impact of financial indicators on the brand. However, from early 1990s, the studies of brand equity have concentrated on customer’s perspectives, thereby contributing to Customer-based brand equity models and theories. The objective of this paper is to
Bhargav Jyoti Medhi - +1 more
openaire +1 more source
« Retail Brand Equity: A PLS Approach [PDF]
In large retail stores, France is characterized by market saturation and even a decline of several retail concepts such as variety stores, or even supermarkets and hypermarkets (Cliquet, 2000).
Magali Jara
core
Societal communication and brand equity [PDF]
Previous research works on corporate social responsibility (CSR) generally acknowledge that consumers develop more favourable perceptions of responsible firms.
Florence Benoît-Moreau +1 more
core +2 more sources
Investigating Factors Affecting Brand Equity with Respect to Mediating Role of Productivity in Major Steel Companies [PDF]
مدیریت بهره وری, 2018 This applied descriptive and correlational survey sought to examine the factors affecting the brand equity in big steel companies. The research sample comprised 384 experts in iron and steel industries who were randomly selected based on the Morgan Table
ali shafiei, Vahid Reza Mirabi
doaj
A study of customer based brand equity: a comparison between Taiwan and indonesia's consumers
, 2014 Customer-based brand equity has garnered considerable attention. This study. will employed the customer-based brand equity of Aaker' (1991) to explore the relationship among four dimensions of brand equity, namely brand loyalty, brand awareness, brand ...
Liao, Shu-hsien; Retno Widowati P.A.; Hu; Da-Chian
core
Frontiers in SustainabilityIntroductionIndustrial Brand Equity has become a strategic organizational capability for strengthening supplier differentiation and sustaining long-term buyer–supplier relationships in business-to-business (B2B) markets.
Fernando Aron De La Cruz Mendoza +1 more
doaj +1 more source
Brand Equity Creation through a Moderated Mediation Model in the Luxury Brand Industry
The Lahore Journal of Business, 2023 This research gauges the role of brand experience and perceived social media marketing activities in the creation of consumer-based brand equity using a stimulus organism-response model.
Mehrukh Salman
doaj
The influence of customer based brand ekvity on customer responses – the newly opened West Hill Mall in Ghana [PDF]
Trendy v podnikání, 2016 The interest of this study is to understand customer based brand equity and its effect on consumers’ willingness to pay price premiums, consumers’ attitude towards brand preference and purchase intention at the newly open West Hills Mall in Ghana.
Amegbe Hayford
doaj