Results 81 to 90 of about 24,411,852 (188)
Jurnal Ekonomi dan Bisnis Airlangga, 2007 Customer buying decision making is a customer's respond to the provider's strategies. Buying decision made by customer based on their beliefs is the right decision. It would develop the customers' confidence on their decision.
Sri Wahyuni Astuti, I Gede Cahyadi
doaj
Generating global brand equity through corporate social responsibility to key stakeholders [PDF]
In this paper we argue that corporate social responsibility (CSR) to various stakeholders (customers, shareholders, employees, suppliers, and community) has a positive effect on global brand equity (BE).
Anna Torres +3 more
core +4 more sources
DEVELOPMENT OF A SCALE FOR MEASURING CUSTOMER-BASED BRAND EQUITY
Ekonomski pregled, 2002 Svrha je istraživanja bilo razvijanje ljestvice za mjerenje tržišne vrijednosti marke sa stanovišta potrošača. Kao osnova upotrijebljen je Kellerov model tržišne vrijednosti marke, pa su stoga za mjerenje tržišne vrijednosti marke upotrijebljene četiri dimenzije: poznatost marke i snaga, preferiranost i jedinstvenost asocijacija na marku.
openaire +2 more sources
MEASURING CUSTOMER-BASED BRAND EQUITY ON BRANDED CLOTHING LINE MARKET AMONG JAKARTA WOMEN
, 2013 MEASURING CUSTOMER-BASED BRAND EQUITY ON BRANDED CLOTHING LINE MARKET AMONG JAKARTA WOMEN - Branded Clothing Line, Consumer Based Brand Equity, ZARA, Mango, Forever 21, Brand Equity, Perceived Quality, Brand Awareness, Brand Association, Brand ...
HELEN, HELEN
core
The celebrity endorsement and customer-based brand equity
, 2021 Günümüzde şirketlerin başarıyı yakalayabilmesi ve tüketiciler arasında popüler olabilmesi açısından markalaşmak son derece önemlidir. İnsanlar bildikleri ve güvendikleri markaları daha çok satın almakta ve çevrelerine bu markayı tavsiye etmektedirler. Ünlü kişiler oluşturdukları pozitif etki ve imaj sayesinde tüketiciler tarafından takip edilmektedir ...
openaire +1 more source
AFRICAN JOURNAL OF BUSINESS MANAGEMENT, 2011 Brand equity is a concept born in 1980s. It has aroused intense interest among business strategists from a wide variety of industries as brand equity is closely related with brand loyalty and brand extensions. Besides, successful brands provide competitive advantages that are critical to the success of companies.
openaire +1 more source
, 2015 This study investigated the effect that negative online customer reviews have on brand equity and purchase intention. This research examined the influence of negative electronic word of mouth (eWOM) on brand equity, as influenced by customer review ...
Beneke, Justin +7 more
core +1 more source
Customer-based brand equity von Tourismusdestinationen
, 2022 This master thesis deals with the application of customer-based brand equity on tourism destinations (CBBETD). Previous research shows that CBBETD is a helpful tool to compare competing destinations with each other and further supports the development of a branding strategy.
openaire +1 more source
Customer based brand equity: evidence from the hotel industry
, 2007 Due to copyright restrictions, the access to the publisher version (published version) of this article is only available via subscription. You may have access to the Publisher Version of this article through the publisher web site or online databases, if
Kayaman, Rüçhan, Araslı, Hüseyin
core +1 more source
Meta-Analysis of Customer Based Brand Equity with Overall Brand Equity: The Moderating Role of Product Type and Sample Composite [PDF]
راهبردهای نوآورانه توسعه کسبوکارهاObjective: Branding and brand equity from the considered point of view of the brand can provide added value for the manufacturer such as brand, quality, legal protection, prohibition of financial return, wider distribution, lower costs, or risk reduction.
Shahriar Azizi
doaj