Prioritizing psychological factors in young consumers' coffee brand preferences through a novel behavioral leadership fuzzy decision-making modelling. [PDF]
Eti S +4 more
europepmc +1 more source
Unlocking Gen Z engagement in phygital retailing: Evidence from a multi-mediated customer experience model. [PDF]
Selvendran M +5 more
europepmc +1 more source
Marketing a Plastic Surgery Practice: Strategies, Insights, and Practical Considerations. [PDF]
Khosla AS +5 more
europepmc +1 more source
The mediating role of brand equity in corporate social responsibility and customer purchase intention based on text-CNN model. [PDF]
Shen Z, Li H, Zhang Y.
europepmc +1 more source
Editorial: The impact of robotic technologies on customer experience and adoption. [PDF]
Arora AS, Arora A, McIntyre J.
europepmc +1 more source
Exploring antecedents and consequences of value co-creation of women entrepreneurs: a conceptual framework and research agenda. [PDF]
Hassan B, Mohamad B.
europepmc +1 more source
From jealousy to loyalty: the power of brand attachment. [PDF]
Sohaib M +3 more
europepmc +1 more source
Digital marketing techniques within online food retail platforms: a scoping review. [PDF]
Gupta A +5 more
europepmc +1 more source
Quantifying customer sentiment for automobile brand perception analysis using machine learning on Twitter. [PDF]
Mathew SS +3 more
europepmc +1 more source
The objective of this study is to enhance customer loyalty to kebaya fashion products in Denpasar City by employing the Customer-Based Brand Equity (CBBE) approach.
Ni Made Galih Masari +1 more
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