Neuromarketing and the gaming consumer: a systematic review of attention, emotion, and memory in player engagement and retention. [PDF]
Jimenez-Duarte S, Castilla-Cebrian G.
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Strategic hotel management for inclusive tourism: improving accessibility, service quality, and competitive advantage. [PDF]
Toyirova SA +7 more
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AIM2 framework for smart marketing innovation using AI driven consumer analytics with SOR neural networks and XGBoost in Saudi retail. [PDF]
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Mapping Access to Nicotine Vaping Products for Smoking Cessation: Pharmacist Needs and Practice Implications in South-East Melbourne. [PDF]
Papadopoulos I +10 more
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Strategic integration of marketing and supply chain functions for superior customer experience: Insights from logistics startups under Saudi Vision 2030. [PDF]
Alahmari D, Awad A.
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The effect of sport event brand perception on revisit intention: the mediating roles of experiential satisfaction and emotional connection. [PDF]
Ma L, Han J.
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Digital Marketing Strategies for Sustainable Food and Beverage Brands: A Bibliometric Systematic Literature Review. [PDF]
Soodan V +3 more
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Digitalization of the Retail Food Environment: Modernizing Food Access, Highlighting Health Equity, and Identifying Opportunities for Future Research and Practice. [PDF]
McGuirt JT +5 more
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Neurocognitive Mechanisms Underlying Social Media Marketing and Purchase Intention: The Mediating Role of Consumer Engagement with Reference to Emotional Attention, and Cognitive Appraisal. [PDF]
Bajpai M +4 more
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TFP-Net: A temporal-feature-prototypical network for CRM optimization and cold-start mitigation. [PDF]
Li Y, Dong J, Wang R.
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