Results 61 to 70 of about 24,411,852 (188)
The relationship between customer satisfaction, brand image and customer loyalty from the perspective of proton’s customers [PDF]
, 2010 The objective of this study was determine the relationship between the customer satisfaction (perceived product quality, perceived service quality and perceived price fairness) and customer loyalty in order to identify whether perceived product quality ...
Yeoh, Hooi Chin
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AN ANALYSIS OF THE BRAND LOYALTY BASED CONSUMER TYPOLOGY [PDF]
Even though the number of brands has strongly increased in recent years, only a few managed to endow themselves with significant brand loyalty. Besides the actual proprietary brand assets, such as patents and trademarks, other major elements like brand ...
Moisescu Ovidiu Ioan, Gica Oana Adriana
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تحقیقات بازار یابی نوین, 2016 Using online social networks and information collection from sites can affect purchasing behavior. Consumer cognize their friends' buying decisions more valuable to the anonymous' decisions and trust them more.
Davood Feiz +2 more
doaj
Customer-Based Brand Equity for Tourist Destinations: A Comparison of Equities of Puerto Rico and the US Virgin Islands [PDF]
Journal of Spatial and Organizational Dynamics, 2020 Historically, the Caribbean tourism destinations have competed based on their largely undifferentiated marketing mix. More recent evidence from the Caribbean tourism promotional practice, however, indicates the realization in the practitioner community ...
Marta Almeyda, Babu George
doaj
تحقیقات بازار یابی نوین, 2012 Branding and brand management in the marketing world of today have many followers. In the service sector, brands are treated as a quick way to identify and differentiate themselves and create an image in the minds of their customers. Among the intangible
Fariborz Rahimnia, Seyede Zahra Fatemi
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Maketingu Janaru, 2018 Research on destination brand has been performed in the tourism marketing field since the mid-1990s. Studies of the brand perspective on destination started from changes in the tourism environment, such as expansion of tourism opportunities, increasing ...
Sangjeon Lee
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Customer-Based Brand Equity in an Education Event [PDF]
Advances in Social Science, Education and Humanities Research, 2021 Reny Yuliati, Elgine Harits
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« Retail brand equity: a conceptual and differentiated approach » [PDF]
This research focuses on retail branding in France. A qualitative study aims at identifying which are the specific dimensions of brand equity to be adapted to retail brands and which feedback effects of brand extension can occur on the image of retailer ...
Gérard Cliquet, Magali Jara
core
Customer Based Retail Brand Equity Dimensions on Retail Brand Equity of Pakistani Markets [PDF]
Journal of Investment and Management, 2018 Customer brand equity become the major concept in last decades due to increase the competition and also rise in demands of the customer. This study investigate the impact of customer brand equity in Pakistan in embryonic areas and mature areas because in immature area customer preference change and in mature areas customer demands may also be differ so
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Brand Resonance: An Application of Keller’s Brand Equity Pyramid for IRAN’s SADERAT Bank [PDF]
پژوهشهای مدیریت عمومی, 2012 Intensifying competition in Iranian banking system made great banks vulnerable against guerrilla strategies of small ones. In this situation it is critical to maintain the relationship between banks with their customer for saving their market share.
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