Results 21 to 30 of about 9,015 (304)

Measuring the effect of customer-based brand equity on purchase intention of Halal foods in the key markets of Europe [PDF]

مطالعات رفتار مصرف کننده., 2014
Halal products market in the European countries is a profitable and emerging markets, because consumer demand for Halal products, particularly Halal Foods in European countries such as England, France and Germany is growing. Given that one of the ways of
Meysam Shirkhodaie Meysam Shirkhodaie1, Amirhosein Amirhosein Nouripour, Fatemeh Fatemeh Shariati   +2 more
doaj  

Investigating the relationship between brand experience, brand authenticity, brand equity, and customer satisfaction: Evidence from Vietnam

Cogent Business & Management, 2022
The purpose of this research is to investigate the relationship between brand experience, brand authenticity, brand equity, and how those factors effect on customer satisfaction.
Van- Dat Tran, Ngoc Truc Thao Nguyen
doaj   +1 more source

Consumer-based brand equity and brand performance [PDF]

, 2008
The relation between consumer-based brand equity and brand performance was investigated across 15 product categories in Brazil and the UK. Brand equity was conceptualized as related to the level of social benefit offered by each brand and was measured ...
Oliveira-Castro, J., Pohl, R., Chang, Shing Wan, Oliveira-Castro, Jorge M., Roberta, H. B. F., Foxall, G., James, V., Pohl, R.H.B.F., Pohl, Roberta H.B.F., Foxall, G.R., Dias, B., Chang, S.W., Foxall, Gordon Robert, James, V. K., Dias, M., Oliveria-Castro, J. M., Foxall, G. R., James, V.K., Pohl, M. B., Chang, S., Oliveira-Castro, J.M., Dias, Moema B., Dias, M.B., Chang, S. W., James, Victoria K.   +24 more
core   +1 more source

Conceptualising tourist based brand-equity pyramid: an application of Keller brand pyramid model to destinations

Tourism and Hospitality Management, 2017
Purpose – Different scales available for measuring the brand-equity of destinations are found to be much tourist centric and did not present a holistic view regarding building sustainable customer based brand-equity for destinations. Current study aim at
Anish Yousaf , Insha Amin, Anil Gupta
doaj   +1 more source

The impact of the Russia–Ukraine war on stock prices, profits and perceptions in the food supply chain

Agribusiness, EarlyView.
Abstract The Russian invasion of Ukraine in February 2022 had profound consequences for the global economy. As both countries are major commodity exporters, the food value chain was also affected. This study investigates the impact of the invasion on stock prices, profitability and sentiments of agribusinesses along the food supply chain by using an ...
Julia Höhler, Ivo Harmens, Alfons Oude Lansink   +2 more
wiley   +1 more source

Navigating the Digital Landscape: The Impact of Social Media Agility on Customer-Based Brand Equity, Customer Engagement and Customer Motivation

Journal of Theoretical and Applied Electronic Commerce Research
Despite the increasing number of social media users and the advantages linked to agility in other areas, the implementation of agility within a social media framework remains unexamined.
Chinedu Felix Ikoko, Figen Yeşilada, Iman Aghaei   +2 more
doaj   +1 more source

CITRA MEREK DAN DUKUNGAN SELEBRITI UNTUK MEMPREDIKSI EKUITAS MEREK BERBASIS PELANGGAN PENGGUNA SHOPEE: KREDIBILITAS MEREK SEBAGAI VARIABEL MEDIASI [BRAND IMAGE AND CELEBRITY SUPPORT FOR PREDICTING BRAND EQUITY ON SHOPEE USERS: BRAND CREDIBILITY AS A MEDIATING VARIABLES]

DeReMa (Development Research of Management): Jurnal Manajemen, 2020
The purpose of this research is to know if brand image and Celebrity Endorsement can predict Customer Based Brand Equity of Shopee user directly or through Brand Credibility as mediator.
Miharni Tjokrosaputro, Yulita Ongkowidjaja   +1 more
doaj   +1 more source

Disentangling the relationships between denomination of origin regulatory councils activities and Spanish wineries' export performance

Agribusiness, EarlyView.
Abstract World markets for quality differentiated agri‐food products are highly competitive, presenting significant challenges for firms aiming to compete effectively. Government agencies and business organizations often implement various export promotion policies to address these challenges.
Nicolás Depetris‐Chauvin, Marta Fernández‐Olmos   +1 more
wiley   +1 more source

Customer advocacy and brand development

, 2006
Purpose – The purpose of this article is to define and explore the strategic value of customer advocacy through the lens of the brand management literature.  Design/methodology/approach – The paper reviews recent analysis of the value and vulnerabilities
Lawer, Christopher, Knox, Simon
core   +1 more source

Price Transmission During Promotions: A Case Study of Spanish Milk Brands

Agribusiness, EarlyView.
ABSTRACT Price promotion is the marketing tool typically used by retail brands to boost sales and gain market share. In this paper, we intend to investigate the price transmission mechanism among competitive brands in Spain when price reductions that are associated with price promotions take place.
Yasmine Bedoui, Yan Jin, José María Gil   +2 more
wiley   +1 more source