Results 51 to 60 of about 24,928,800 (238)
Australian Journal of Social Issues, EarlyView.ABSTRACT In Australia, governments fund Community Legal Centres (CLCs) as part of the legal assistance sector (LAS) to meet the ‘legal needs’ of people experiencing disadvantage who cannot afford private legal services. Persistent unmet demand for CLCs is well‐documented. As artificial intelligence (AI) is increasingly used in private legal practice to
Catherine Hastings +2 more
wiley +1 more source
From Recognition to Reputation: The Path to City Brand Equity in Riyadh
Tourism and HospitalityThis study examines the determinants of city brand equity in the context of Riyadh Season, a large-scale cultural and entertainment festival in Saudi Arabia.
Nouf Alrayes, Abdullah Alhidari
doaj +1 more source
Impact of Social Media Marketing Activities on Customer-based Brand Equity with Mediation Role of E-Brand Experience: Applied Study on International Programs in the Egyptian Private Universities [PDF]
المجلة العربية للإدارةThe purpose of this research is to investigate the impact that social media marketing activities (SMMAs) have on customer-based brand equity (CBBE), within the context of international programs at private universities in Egypt, using e-brand experience ...
Passent Tantawi +3 more
doaj +1 more source
Vikalpa, 2023 Social media platforms help brands connect with their customers online, and a social media -based brand community (SMBBC) enable brand attachments to particular brands.
Chandan A. Chavadi +3 more
doaj +1 more source
Rethinking Support Allocation: Mental Health and Patterns of Homelessness Support Utilisation
Australian Journal of Social Issues, EarlyView.ABSTRACT Homelessness support agencies face substantial puzzles in allocating scarce resources: who gets access and who stays on the waitlist? This paper examines the influence of mental illness on the patterns of consuming non‐clinical homelessness support by persons experiencing homelessness and at risk.
Godwin Kavaarpuo, Kathryn Daley
wiley +1 more source
Journal of TourismologyIn recent years, environmentally conscious tourists have become increasingly selective in their holiday choices, favouring eco-friendly destinations.
Özge Kıldırgıcı +1 more
doaj +1 more source
Examining contributions of customer-based and employee-based brand equity to a retail bank’s market performance using resource-based theory [PDF]
The Retail and Marketing Review, 2019 Both employees and brands are companies’ most important assets, yet most studies focus on the equity generated from brands and not employees. The market performance of a brand, especially in the service sector, depends on two factors: (i) customer-based ...
Dr DH Inseng, Dr IC Uford
doaj
Consumer Psychology Review, EarlyView.Abstract Fairness is a foundational and highly consequential construct in marketing, shaping purchase intentions, brand attitudes, complaints, boycotts, and word‐of‐mouth. Yet extant consumer research has largely concentrated on price fairness, leaving fairness across the rest of marketing strategy and the marketing mix comparatively underexplored ...
Elizabeth M. S. Friedman +1 more
wiley +1 more source
CUSTOMER RELATIONSHIPS AND BRAND EQUITY IN CHINA'S BANKING SERVICES
Faces: Revista de Administração, 2008 Despite tremendous interest in brand equity and relationship marketing, little conceptual development has addressed whether relationships exist between these important marketing issues.
Marin A. Marinov +2 more
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The Relationship between Price Promotion and Customer-Based Brand Equity )Case Study: Travel Agencies of Tehran( [PDF]
Muṭāli̒āt-i Mudīriyyat-i Gardishgarī, 2018 In tourism marketing, pricing and advancement tools are very important and have a direct impact on customer satisfaction, customer loyalty, and brand equity of travel agencies.
محسن نظری +2 more
doaj +1 more source