Results 51 to 60 of about 9,015 (304)

Dimensions of Brand Equity in E-Services, Case of Electronic Banking Industry

International Journal of Information Science and Management, 2013
The aims of this paper are to measure the brand equity of e-banking services, and to improve the conceptualization of customer-based e-service brand equity. A pilot and a main study were conducted. The findings in this study support the model of customer-
Prof. A. Sanayei, Dr. A. Shaemi, P. Ahadi   +2 more
doaj  

Judicial Perspectives on Neurodiversity in Queensland Courts, Tribunals and Commissions: Experiences With Disclosure and Witness Credibility

Australian Journal of Social Issues, EarlyView.
ABSTRACT Little is known about the impacts of the disclosure, or the non‐disclosure, of medical conditions associated with neurodiversity in the context of court proceedings and hearings before tribunals and commissions. This paper examines the experiences of twenty‐three Queensland Judges, Magistrates, and Tribunal and Commission Members with ...
Danielle Bozin, Karen A. Sullivan, Vincent Denault, Catherine Kennon, Lucy Cradduck, Rachel Hews   +5 more
wiley   +1 more source

From Recognition to Reputation: The Path to City Brand Equity in Riyadh

Tourism and Hospitality
This study examines the determinants of city brand equity in the context of Riyadh Season, a large-scale cultural and entertainment festival in Saudi Arabia.
Nouf Alrayes, Abdullah Alhidari
doaj   +1 more source

Examining contributions of customer-based and employee-based brand equity to a retail bank’s market performance using resource-based theory [PDF]

The Retail and Marketing Review, 2019
Both employees and brands are companies’ most important assets, yet most studies focus on the equity generated from brands and not employees. The market performance of a brand, especially in the service sector, depends on two factors: (i) customer-based ...
Dr DH Inseng, Dr IC Uford
doaj  

Artificial Intelligence and Access to Justice at the ‘Shop Front’: The Potential and Limitations of Meeting Legal Need Through Technology

Australian Journal of Social Issues, EarlyView.
ABSTRACT In Australia, governments fund Community Legal Centres (CLCs) as part of the legal assistance sector (LAS) to meet the ‘legal needs’ of people experiencing disadvantage who cannot afford private legal services. Persistent unmet demand for CLCs is well‐documented. As artificial intelligence (AI) is increasingly used in private legal practice to
Catherine Hastings, Art Cotterell, Farzana Bruce   +2 more
wiley   +1 more source

Embedding Chemistry and Pharmacy Into Sustainability

Angewandte Chemie International Edition, EarlyView.
Chemistry and pharmacy provide products and processes that are indispensable for our high living standard. To understand their relationship with sustainability is important to allow them to contribute to sustainability in a sustainable manner. An integrated overview of green, circular, and sustainable chemistry and pharmacy is given and how they have t
Klaus Kümmerer
wiley   +1 more source

Generating Global Brand Equity through Corporate Social Responsibility to Key Stakeholders [PDF]

In this paper we argue that socially responsible policies have positive short-term and long-term impact on equity of global brands. We find that corporate social responsibility towards all stakeholders, whether primary (customers, shareholders, employees
Bijmolt, Tammo H.A., Atribo, Jo, Torres Lacomba, Anna   +2 more
core   +3 more sources

CUSTOMER RELATIONSHIPS AND BRAND EQUITY IN CHINA'S BANKING SERVICES

Faces: Revista de Administração, 2008
Despite tremendous interest in brand equity and relationship marketing, little conceptual development has addressed whether relationships exist between these important marketing issues.
Marin A. Marinov, Jinghuan Cui, Svetla T. Marinova   +2 more
doaj  

An Analysis of Brand Image Implications to Consumer-Based Brand Equity: An Evidence of A Smartphone Product

Almana: Jurnal Manajemen dan Bisnis
Companies are competing to maintain their market share and attract new consumers in this digital era. A deep understanding of how brand image influences Costumer Based Brand Equity is very important for companies to design effective marketing strategies.
Intan Tenisia Prawita Sari, Agus Rahayu, Henny Hendrayati, Mohamad Iqbal Abdul Rauf   +3 more
doaj   +1 more source

Studying the Mediating Role of Relationship Quality Dimensions between Service Personalization and Customer Gratitude Impact on Brand Equity (Case Study: Irancell Company) [PDF]

‫مدیریت بازرگانی, 2018
Brand equity is one of the most valuable assets of many companies in competition and a variety of elements relate to it. In the research direct effect of relationship quality and indirect effects of service personalization and customer gratitude affect ...
Mahdi Nadaf, Abdolhadi Darzian Azizi, Sahar Tirandaz   +2 more
doaj   +1 more source