Impact of Advertising Variability on Building Customer Based Brand Personality under Competitive Environment : Empirical analysis in reference to Mexico [PDF]
The brand equity is built around brand personality as one of the core dimensions. The psychographic variables like emotions associated with the brand image constitute the personality of a brand.
Rajagopal
core
A Model of Consumer-Based Brand Equity (CBBE) for Global Fashion Brand [PDF]
, 2017 This study’s aims are twofold. Firstly, to assess the external validity of Yoo and Donthu's (2011) and Nam et al.’s (2011) brand equity model and a retail brand equity model in the retail industry in Spain.
Ekinci, Yuksel +2 more
core
Celebrity Endorsement, Brand Equity, and Green Cosmetics Purchase Intention Among Chinese Youth. [PDF]
Front Psychol, 2022 Lili Z +5 more
europepmc +1 more source
Enhancing Football Brands Brand Equity
Journal of Applied Business Research (JABR), 2014 The sport entertainment industry has its most famous representative in Europe. Hundreds of professional football clubs are playing in their European football leagues. They attract supporters in front of the screen and in stadiums. The clubs in competitions are medium sized companies.
openaire +2 more sources
Peran Self-brand Connection dalam Memediasi Pengaruh Kredibilitas Endorser terhadap Brand Equity pada Brand Guess [PDF]
, 2017 The emergence of the intense competition in the field of fashion business requires marketers to be more careful and creative in marketing their products.
Kusuma, A. A. (A) +1 more
core
Agribusiness, EarlyView.ABSTRACT The origin of a product, if associated with good quality, can contribute to building a positive collective reputation, leading to a potential price premium. However, it is conceivable that a producer markets a product by evoking symbols, images, words, and values typical of places other than where it was designed or produced, creating a ...
Annalisa Caloffi +2 more
wiley +1 more source
Social and Moral Practices of the Organizations and Employee-Based Brand Equity: Female Digital Labor Perspective. [PDF]
Front Psychol, 2022 Hu S.
europepmc +1 more source
The Power of Unity: Collective Action and Smallholder Agricultural Performance in West Africa
Agribusiness, EarlyView.ABSTRACT We analyze the impact of collective action through farmer‐based organizations (FBOs) on smallholders' farm performance and income inequality in Ghana, Benin, The Gambia, and Mali. We find that FBO membership increases cereal yield in Ghana and The Gambia, legume yield in Mali, ruminant numbers in Benin and The Gambia, and total farm income in ...
Emmanuel Donkor +3 more
wiley +1 more source
Creating behavioral engagement among higher education's prospective students through social media marketing activities: The role of brand equity as mediator. [PDF]
Front Psychol, 2022 Ruangkanjanases A +3 more
europepmc +1 more source
Pengaruh Brand Personality Dan Sales Promotion Terhadap Brand Equity Dan Keputusan Pembelian (Survei Pada Mahasiswi Pengguna Produk Wardah Kosmetik Di Universitas Brawijaya Malang) [PDF]
, 2015 The study aimed to: determine the effect of Brand Personality on Brand Equity; determine the effect of Sales Promotion on Brand Equity; determine the effect of Brand Personality on Purchase Decision; determine the effect of Sales Promotion on Purchase ...
Ocktaria, R. (Rossa)
core +1 more source