Results 131 to 140 of about 1,013,143 (145)

How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing-Mix Response?

Journal of Marketing, 2017
Harald van Heerde, Hannes Datta, Kusum Ailawadi   +2 more
exaly  

The Measurement and Determinants of Brand Equity: A Financial Approach

Marketing Science, 1993
Mary W Sullivan
exaly  

Authenticity perceptions, brand equity and brand choice intention: The case of ethnic restaurants

International Journal of Hospitality Management, 2015
Doğan Gürsoy
exaly  

Consumer‐based brand equity: improving the measurement – empirical evidence

Journal of Product and Brand Management, 2005
Ravi Pappu, Ray W Cooksey
exaly  

The relationship between brand equity and firms’ performance in luxury hotels and chain restaurants

Tourism Management, 2005
Woo Gon Kim, Hong-Bumm Kim
exaly  

Conceptualizing Destination Brand Equity Dimensions from a Consumer-Based Brand Equity Perspective

Journal of Travel and Tourism Marketing, 2012
Statia Elliot, Samuel Seongseop Kim
exaly  

Does image of country‐of‐origin matter to brand equity?

Journal of Product and Brand Management, 2007
Osman Mohamad, Mohd Nasser Noor
exaly  

Decoding the complexity of the consumer-based brand equity process

Journal of Business Research, 2016
Kalliopi Chatzipanagiotou, Cleopatra Veloutsou, George Christodoulides   +2 more
exaly  

Brand equity, brand loyalty and consumer satisfaction

Annals of Tourism Research, 2011
Yuksel Ekinci
exaly  

Does brand trust matter to brand equity?

Journal of Product and Brand Management, 2005
Elena Delgado‐Ballester
exaly