Results 151 to 160 of about 23,509 (295)

Effect of brand inclusivity and brand personality on consumer-based brand equity in B2C market: moderating roles of gender and personal income

Future Business Journal
The paper investigates the effect of brand inclusivity and brand personality on consumer-based brand equity. A survey design using cross-sectional approach to data collection was employed.
Essa Mubrik Almutairi
doaj   +1 more source

The Effects of Brand Equity of Constituent Brand on the Co-branding Brand Equity and Brand Attitudes

Journal of Practical Research in Advertising and Public Relations, 2016
null 이진균, null 임연수, null 이기영   +2 more
openaire   +1 more source

The impact on dietary outcomes of licensed and brand equity characters in marketing unhealthy foods to children: A systematic review and meta-analysis. [PDF]

Obes Rev, 2022
Packer J, Russell SJ, McLaren K, Siovolgyi G, Stansfield C, Viner RM, Croker H.   +6 more
europepmc   +1 more source

Immigrant mental health, safe work, discrimination, and state policies: From racism and xenophobia to health equity

American Journal of Community Psychology, EarlyView.
Abstract An ecological model was developed to examine the pathways linking immigration state policies to physically safe work conditions and work volition, interpersonal discrimination, and mental health distress. The ecological framework was tested among two subsamples totaling 529 Latinx immigrant participants: (1) immigrants who resided in states ...
Germán A. Cadenas, Thanharat Silamongkol, H. Kenny Nienhusser, Fiorella L. Carlos Chavez, Cristalís Capielo Rosario, Lucas Torres, Oswaldo Moreno   +6 more
wiley   +1 more source

Modelling the significance of social media marketing activities, brand equity and loyalty to predict consumers' willingness to pay premium price for portable tech gadgets. [PDF]

Heliyon, 2022
Malarvizhi CA, Al Mamun A, Jayashree S, Naznen F, Abir T.   +4 more
europepmc   +1 more source

Introducing AI & Innovation

AI &Innovation, EarlyView.
Mirko Farina, Xiao Yu, Rongrong Ji, Chen Jin, Vincent Blok, Paolo Ciancarini, Ngcaweni Busani, Witold Pedrycz   +7 more
wiley   +1 more source

NO NĀ PUA: Exploring the feasibility of culture‐based social prescribing on firefighters' wellbeing in Hawaiʻi

American Journal of Community Psychology, EarlyView.
Abstract Firefighters face an array of stressors due to the demands of their occupation, leading to a high prevalence of mental health challenges. Social prescribing represents a novel approach to healthcare that emphasizes a holistic view of health and wellbeing.
Janice Ikeda, Margary Martin, Misty Pacheco   +2 more
wiley   +1 more source

‘The Other Parent’: A Critical Policy Analysis of Fatherhood Discourses in the Australian Government's Paid Parental Leave Scheme

Australian Journal of Social Issues, EarlyView.
ABSTRACT The Australian paid parental leave (PPL) government scheme aims to support working parents through financial assistance and the promotion of gender equality in caregiving responsibilities. However, the scheme's implementation has been critiqued for its gendered design, which marginalises fathers and reinforces traditional gender roles.
Lily Lewington, Bernadette Sebar, Jessica Lee   +2 more
wiley   +1 more source

Impact of brand equity and service quality on the reputation of universities and students' intention to choose them: The case of IIUM and UIN. [PDF]

F1000Res, 2022
Rizard SR, Waluyo B, Jaswir I.
europepmc   +1 more source

Scoring More than Touchdowns: The Impact of Athletic Success on the Brand Equity of a University

, 2015
Previous research and individual cases have indicated a relationship between athletic success, such as winning a conference title or bowl game, and indirect benefits that indicate an increase in the overall status of a university.
Schmit, Courtney
core