Results 141 to 145 of about 1,013,143 (145)

An Approach to the Measurement, Analysis, and Prediction of Brand Equity and Its Sources

Management Science, 2005
Dae Ryun Chang, V Srinivasan, Chan Su Park   +2 more
exaly  

The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust

Journal of Business Ethics, 2009
Yu-Shan Chen
exaly  

Determinants of the brand equity: A verification approach in the beverage industry in Turkey

Marketing Intelligence and Planning, 2005
Safak Aksoy, Serkan Akinci
exaly  

Customer based brand equity: evidence from the hotel industry

Managing Service Quality, 2007
Huseyin Arasli
exaly  

Brand equity dilution through negative online word-of-mouth communication

Journal of Retailing and Consumer Services, 2011
exaly