Agribusiness, EarlyView.ABSTRACT This study investigates how consumer taste and brand equity perceptions shape the acceptance of plant‐based milk products. Using a blind/informed tasting experiment, we evaluated consumers' willingness to buy (WTB) and taste perception of a plant‐based milk alternative produced by a traditional dairy brand, compared with competing plant‐based ...
Federico Parmiggiani +6 more
wiley +1 more source
Future Business JournalThe current study adopts a unique approach in investigating the effect of destination brand equity and local brand equity on destination brand loyalty and local brand loyalty.
Reem Mohamed Elalfy +3 more
doaj +1 more source
Role of employee loneliness, job uncertainty and psychological distress in employee-based brand equity: Mediating role of employee exhaustion. [PDF]
Front Public Health, 2022 Chen H, Li J, Li J, Bao J.
europepmc +1 more source
Generating Global Brand Equity through Corporate Social Responsibility to Key Stakeholders [PDF]
In this paper we argue that socially responsible policies have positive short-term and long-term impact on equity of global brands. We find that corporate social responsibility towards all stakeholders, whether primary (customers, shareholders, employees
Atribo, Jo +2 more
core +1 more source
An empirical survey on perceived value from tourism destination based on brand equity model: A case study of Qeshm Island [PDF]
, 2012 Tourism destination brand equity is defined as all assets (or debts) of brands provided with name and symbol of tourism destination to make changes in value services of experiences. In many cases, brand equity is more than physical assets.
Vahid Qaemi
core
Determinants of Mid-scale Hotel Brand Equity [PDF]
, 2007 The traditional brand management in the hotel industry is facing a great challenge as numerous brands provide many choices to hotel guests. In such competitive environments, hotel firms realize that capitalizing on one of the most important assests they ...
Kim, Hyun Jeong, Kim, Woo Gon
core
Cost‐Benefit Analysis of the European Union Carbon Border Adjustment Mechanism in Fertilizer Trade
Agribusiness, EarlyView.ABSTRACT The carbon border adjustment mechanism (CBAM), launching 2026, will charge EU importers for embedded carbon emissions, aiming to reduce emissions but raising import costs. Shifts in demand following implementation may reduce carbon emissions, but importers will bear the cost of increased prices.
Natalie Crisci +3 more
wiley +1 more source
Model Struktural Hubungan Dimensi Consumer-Based Brand Equity dan Keputusan Pembelian Pizza Hut
Journal of Management and Business ReviewA competitive business environment makes brands as an important asset for companies to compete, so they must A competitive business environment makes brands an important asset for companies to compete, so they must build brand equity to increase their ...
Isbandriyati Mutmainah +2 more
doaj +1 more source
Brand Knowledge and Organizational Loyalty as Antecedents of Employee-Based Brand Equity: Mediating Role of Organizational Culture. [PDF]
Front Psychol, 2022 Liu X.
europepmc +1 more source
The impact of brand and category characteristics on consumer stock-out reactions [PDF]
We develop two models to test hypotheses on the specific impact ofbrand and category characteristics on consumer stock-out responses.Our empirical results show that both characteristics are importantdeterminants.
Franses, Ph.H.B.F. +2 more
core +1 more source