Results 121 to 130 of about 260,181 (296)

Place branding and the Liverpool ’08 brand campaign in 'City of Liverpool' [PDF]

, 2010
Place branding brings together a range of existing specialisms, in particular those of brand management and development policy, to create a new discipline with equal emphasis on visionary strategy and hands-on implementation.1 Furthermore, Place branding
Maheshwari, V
core  

Staging an Experience of Cultural Heritage Preservation: Consumers' Willingness to Pay for Heirloom Rice in the Philippines

Agribusiness, EarlyView.
ABSTRACT The Cordillera Administrative Region in the Philippines is home to terraced rice embedded in centuries of cultural heritage. However, weak market incentives threaten sustained production, jeopardizing indigenous communities' cultural heritage and the in situ biodiversity of rice genetic resources.
Kofi Britwum, Matty Demont
wiley   +1 more source

Effects of Parent Brand Equity on Perceived Fit and Customer Behavior of Extended Brand-Focused on MICE Destination. [PDF]

Int J Environ Res Public Health, 2022
Lee J, Yoon E.
europepmc   +1 more source

Analisa Pengaruh Advertising Awareness Terhadap Brand Equity Dengan Brand Awareness Dan Brand Image Sebagai Variabel Intervening Dengan Studi Kasus Iklan Indomie Goreng Kuah Di Youtube [PDF]

, 2016
Penelitian ini bertujuan untuk menguji pengaruh Advertising Awareness dan Brand Equity terhadap brand image dan brand awareness sebagai variable intervening.
Gunawan, V. J. (Vincent)
core  

Topological Properties of International Commodity Market: How Uncertainty Affects the Linkages?

Agribusiness, EarlyView.
ABSTRACT The study aims to explore the network topology of the international commodity market by examining the interconnections among 21 commodity futures across various categories, including energy, precious and industrial metals, and agriculture. We analyze the market structure of these commodity futures under both low and high uncertainty conditions
Ibrahim Yagli, Bayram Deviren
wiley   +1 more source

Teachers' Value Consonance and Employee-Based Brand Equity: The Mediating Role of Belongingness and Self-Efficacy. [PDF]

Front Psychol, 2022
Yang X, Hussain Qureshi A, Kuo Y, Quynh NN, Kumar T, Wisetsri W.   +5 more
europepmc   +1 more source

Kelompok 6 Brand Equity

, 2020
Ekuitas merek adalah seperangkat asosiasi dan perilaku yang dimiliki oleh pelanggan merek, anggota saluran distribusi, dan perusahaan yang memungkinkan suatu merek mendapatkan kekuatan, daya tahan dan keunggulan yang dapat membedakannya dengan merek pesaing.
openaire   +1 more source

“ANALISIS FAKTOR – FAKTOR YANG MEMPENGARUHI REPURCHASE INTENTION DENGAN BRAND EQUITY SEBAGAI VARIABEL INTERVENING (Studi Kasus pada Pengguna Smartphone merek Apple di Kota Salatiga)” [PDF]

, 2017
This study aim to analyze factors from brand equity of smartphone Apple product (iPhone) that influence consumer repurchase intention. Dimension of brand equity that used in this study are brand image, brand loyalty and perceived quality.
PRICILIA, Nindy, SRI, Rahayu Tri Astuti
core  

Access to Finance and Innovation in the Canadian Food Processing

Agribusiness, EarlyView.
ABSTRACT Innovation is a presumed channel through which finance affects productivity, yet there is limited research testing the relationship between finance and innovation in the food manufacturing sector. The purpose of the paper is to explore the determinants (e.g., financing, R&D, firm size, expenditure on innovation) of the adoption of innovation ...
Getu Hailu, Deepananda Herath
wiley   +1 more source

Customer-Based Brand Equity Drivers: A Leading Brand of Beer in Estonia

Administrative Sciences
Based on the trust/commitment theory and the customer-based brand equity theory, this study aims to ascertain which of the brand equity drivers of A. Le Coq beer have an impact on attachment and its overall brand equity in the Estonian brewery market. In
Dafnis N. Coudounaris, Peter Björk, Tõnis Mets, Rustam Asadli, Andreea I. Bujac   +4 more
doaj   +1 more source