Results 121 to 130 of about 23,509 (295)

THE BRAND EQUITY OF TOURISTIC DESTINATIONS - THE MEANING OF THE VALUE [PDF]

In today's global economy, each place competes with other places for economic benefits. Destination has become a product that has to be promoted and sold in the most advantageous terms.
Silaghi Simona, Popa Luminita, Ban Olimpia   +2 more
core  

Large Language Model‐Based Chatbots in Higher Education

Advanced Intelligent Systems, Volume 7, Issue 3, March 2025.
The use of large language models (LLMs) in higher education can facilitate personalized learning experiences, advance asynchronized learning, and support instructors, students, and researchers across diverse fields. The development of regulations and guidelines that address ethical and legal issues is essential to ensure safe and responsible adaptation
Defne Yigci, Merve Eryilmaz, Ail K. Yetisen, Savas Tasoglu, Aydogan Ozcan   +4 more
wiley   +1 more source

Social and Moral Practices of the Organizations and Employee-Based Brand Equity: Female Digital Labor Perspective. [PDF]

Front Psychol, 2022
Hu S.
europepmc   +1 more source

Brand Personality Creation through Advertising

Brand Personality is one of the core dimensions of brand equity. Brand personality refers to the emotional side of a brand image. It is created by all experiences of consumers with a brand, but advertising plays a dominant role in personality creation ...
Ouwersloot,Hans, Tudorica,Anamaria
core  

Brand Equity Model of Tourism Destination

, 2010
[[abstract]]Facing with the competitive tourism market, there are more and more destination marketers start to apply brand theory to tourism destination marketing. More specifically, they create the destination brand equity by using a series of marketing
Lia,Wan-Lin
core  

The destination and local brand equity role in shaping tourist’s loyalty: the moderated mediation effect of age and number of visits

Future Business Journal
The current study adopts a unique approach in investigating the effect of destination brand equity and local brand equity on destination brand loyalty and local brand loyalty.
Reem Mohamed Elalfy, Ahmed Elgazzar, Youssra Y. El-Ashry, Mohamed H. Elsharnouby   +3 more
doaj   +1 more source

Model Struktural Hubungan Dimensi Consumer-Based Brand Equity dan Keputusan Pembelian Pizza Hut

Journal of Management and Business Review
A competitive business environment makes brands as an important asset for companies to compete, so they must A competitive business environment makes brands an important asset for companies to compete, so they must build brand equity to increase their ...
Isbandriyati Mutmainah, Iis Anisa Yulia, Amelia Gunawan   +2 more
doaj   +1 more source

Creating behavioral engagement among higher education's prospective students through social media marketing activities: The role of brand equity as mediator. [PDF]

Front Psychol, 2022
Ruangkanjanases A, Sivarak O, Wibowo A, Chen SC.   +3 more
europepmc   +1 more source

A study on the association between brand awareness and consumer/brand loyalty for the packaged milk industry in Pakistan

Brand awareness remains fundamental to consumer life as the interaction initiation point to the brands. This paper put forwards the relationship of brand awareness on consumer/brand loyalty in the packaged milk brands in the urban Pakistan.
Osman, Ms. Amber, Subhani, Muhammad Imtiaz   +1 more
core  

Negative brand beliefs and brand usage

, 2008
This research focuses on consumer brand usage segments and the responses they give to negative attributes in brand image studies. Analysis was conducted across three markets and four approaches for measuring brand beliefs with respondents who were ...
Jenni Romaniuk, Maxwell Winchester, Romaniuk, Jenni, Winchester, Maxwell   +3 more
core   +1 more source