Results 121 to 130 of about 1,013,143 (145)

The AI Revolution in Virtual Try-Ons: A Means-End Chain Model Perspective. [PDF]

Behav Sci (Basel)
Kang JM, Lee JY, Choi D, Koo SH, Song J, Bahng Y.   +5 more
europepmc   +1 more source

Building destination brands through trust: unpacking the role of digital integrated marketing communication in driving travel intentions. [PDF]

BMC Psychol
Qi M, Li J, Abdullah Z, Rahman SNA, Niu L, Zhou B, Zhao Z.   +6 more
europepmc   +1 more source

Fintech-driven sport event sponsorship: how commercial banks' innovative marketing strategies shape destination branding and inclusive tourism. [PDF]

Front Sports Act Living
Atoevna TS, Anvarovich QA, Junaydulloyevich AM, Qizi RDI, Umarovich SA.   +4 more
europepmc   +1 more source

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Understanding and addressing social determinants to advance cancer health equity in the United States: A blueprint for practice, research, and policy

Ca-A Cancer Journal for Clinicians, 2020
Carmen E Guerra, Kassandra I Alcaraz, Richard C Wender   +2 more
exaly  

Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand

Journal of Business Research, 2012
Angella Kim, Eunju Ko
exaly  

Measuring customer‐based brand equity

Journal of Consumer Marketing, 1995
Arun Sharma
exaly  

Developing and validating a multidimensional consumer-based brand equity scale

Journal of Business Research, 2001
Naveen Donthu, Boonghee Yoo
exaly  

An examination of selected marketing mix elements and brand equity

Journal of the Academy of Marketing Science, 2000
Sungho Lee, Naveen Donthu, Boonghee Yoo
exaly