Results 101 to 110 of about 1,013,143 (145)

Greenwash and green brand equity: The mediating role of green brand image, green satisfaction, and green trust, and the moderating role of green concern. [PDF]

PLoS One, 2022
Ha MT.
europepmc   +1 more source

Exploring the Relationship Between Corporate Social Responsibility, Trust, Corporate Reputation, and Brand Equity. [PDF]

Front Psychol, 2021
Zhao Y, Abbas M, Samma M, Ozkut T, Munir M, Rasool SF.   +5 more
europepmc   +1 more source

THE IMPORTANCE OF BRAND AWARENESS IN CONSUMERS’ BUYING DECISION AND PERCEIVED RISK ASSESSMENT [PDF]

Brand awareness, as one of the fundamental dimensions of brand equity, is often considered to be a prerequisite of consumers’ buying decision, as it represents the main factor for including a brand in the consideration set.
Ovidiu I. MOISESCU
core  

eSport consumption and sponsor brand equity: the mediating role of congruence. [PDF]

Front Psychol
Noh Y, Ryu Y, Kim K.
europepmc   +1 more source

The mediating role of brand equity in corporate social responsibility and customer purchase intention based on text-CNN model. [PDF]

Sci Rep
Shen Z, Li H, Zhang Y.
europepmc   +1 more source

Retraction: How organizations create employee based brand equity: mediating effects of employee empowerment. [PDF]

Front Psychol
Frontiers Editorial Office.
europepmc   +1 more source

Integrating customer-based brand equity and the theory of planned behavior to predict electric vehicle adoption in China: The moderating role of perceived price. [PDF]

PLoS One
Zheng C, Sun D, Khamarudin M, Ahmad A, Wei H, Xu J.   +5 more
europepmc   +1 more source

Brand equity analysis to increase health care utilization. [PDF]

J Public Health Res, 2020
Ernawaty E, Wardhani K K, Supriyanto S, Putri NK, Husniyawati YR.   +4 more
europepmc   +1 more source

Scoring More than Touchdowns: The Impact of Athletic Success on the Brand Equity of a University

, 2015
Previous research and individual cases have indicated a relationship between athletic success, such as winning a conference title or bowl game, and indirect benefits that indicate an increase in the overall status of a university.
Schmit, Courtney
core  

Exploring Brand Hate and the Association Between Similar Competitor Offer and Brand Equity: A Moderated-Mediation Model. [PDF]

Front Psychol, 2020
Husnain M, Wang Z, Poulova P, Syed F, Syed F, Akbar A, Akhtar MW, Akbar M, Usman M.   +8 more
europepmc   +1 more source