Results 81 to 90 of about 23,509 (295)

Brand Policy and Brand Equity [PDF]

Symphonya. Emerging Issues in Management, 2001
A brand represents the awareness and the image that a product has managed with a segment of customers. In business terms, a brand can be defined as a specific relationship created within a given market for the promotion of a particular product. The specific existing relationship between a brand and a given market indicates the functional and symbolic ...
openaire   +6 more sources

Constructing an Index for Brand Equity: A Hospital Example

, 2011
If two hospitals are providing identical services in all respects, except for the brand name, why are customers willing to pay more for one hospital than the other? That is, the brand name is not just a name, but a name that contains value (brand equity).
Wang, Yu-Che, Hsu, Kuei-Chu, Hsu, Sheng-Hsun, Hsieh, J.J. Po-An   +3 more
core  

Capitalizing on B2B brand equity: a supply chain perspective

PurposeBrand equity is an important firm resource that signals the strength of a business in a marketplace of imperfect information. As a result, this concept has been well theorized in marketing theory and practice as a tool for influencing customer ...
Dawson, Altricia, Wang, Miao, Zhang, Yumeng, Zhang, Lina, Wu, Lin   +4 more
core   +1 more source

Brand management to protect brand equity: A conceptual model

, 2010
Corporate and product brands are increasingly accepted as valuable intangible assets of organisations, evidence of which is apparent in the reported financial value that strong brands fetch when traded in the mergers and acquisitions markets.
M'zungu, Simon, Bill Merrilees, Merrilees, Bill, Simon D M M'zungu, Dale Miller, Miller, Dale   +5 more
core   +1 more source

Price Transmission During Promotions: A Case Study of Spanish Milk Brands

Agribusiness, EarlyView.
ABSTRACT Price promotion is the marketing tool typically used by retail brands to boost sales and gain market share. In this paper, we intend to investigate the price transmission mechanism among competitive brands in Spain when price reductions that are associated with price promotions take place.
Yasmine Bedoui, Yan Jin, José María Gil   +2 more
wiley   +1 more source

The influence of brand experience on brand loyalty in the electronic commerce sector: the mediating effect of brand association and brand trust

Cogent Business & Management
Businesses are increasingly focusing on brand experience due to its dual role in directly creating customer value and shaping customers’ perceptions of brand equity.
Vo Minh Sang, Mai Chi Cuong
doaj   +1 more source

Characterizing Brand Knowledge and Identification as Predictors of Consumer-Based Brand Equity: Mediating Role of Employee-Based Brand Equity. [PDF]

Front Psychol, 2022
He Z.
europepmc   +1 more source

Staging an Experience of Cultural Heritage Preservation: Consumers' Willingness to Pay for Heirloom Rice in the Philippines

Agribusiness, EarlyView.
ABSTRACT The Cordillera Administrative Region in the Philippines is home to terraced rice embedded in centuries of cultural heritage. However, weak market incentives threaten sustained production, jeopardizing indigenous communities' cultural heritage and the in situ biodiversity of rice genetic resources.
Kofi Britwum, Matty Demont
wiley   +1 more source

The Effect of Brand Equity on Brand Attitude and Brand Loyalty in Exhibition

SHS Web of Conferences, 2014
The purpose of this study is to examine the influential relationships among exhibition brand equity, brand attitude and brand loyalty, focusing on the participants of ‘HANATOUR International Travel Show’ to evaluate brand equity and provide some helpful ...
Shin Namju, Kim Haelee, Lim Sunah, Kim Changsoo   +3 more
doaj   +1 more source

Consumer or Patient Determinants of Hospital Brand Equity-A Systematic Literature Review. [PDF]

Int J Environ Res Public Health, 2022
Górska-Warsewicz H.
europepmc   +1 more source