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An Approach to the Measurement, Analysis, and Prediction of Brand Equity and Its Sources
Management Science, 2005Dae Ryun Chang +2 more
exaly
Does image of country‐of‐origin matter to brand equity?
Journal of Product and Brand Management, 2007Osman Mohamad
exaly
The relationship between brand equity and firms’ performance in luxury hotels and chain restaurants
Tourism Management, 2005Woo Gon Kim
exaly
Determinants of the brand equity
Marketing Intelligence and Planning, 2005Safak Aksoy, Serkan Akinci
exaly
Customer based brand equity: evidence from the hotel industry
Managing Service Quality, 2007Huseyin Araslı
exaly