Results 21 to 30 of about 1,264,412 (345)

The Impact of ESG on Brand Trust and Word of Mouth in Food and Beverage Companies: Focusing on Jeju Island Tourists

Sustainability, 2023
This study conducted to verfiy the structural causal relationship between the ESG attributes of food and beverage companies, trust, and word of mouth (WOM) as perceived by consumers visiting Jeju Island.
Gumkwang Bae, Sang-Mook Lee, B. Luan
semanticscholar   +1 more source

The effect of social media marketing on brand trust, brand equity and brand loyalty

International Journal of Data and Network Science, 2022
This study aims to determine the effect of social media marketing activities on brand trust, brand equity and brand loyalty in social media. The study uses the Structural Equation Modeling (SEM) method with SPSS 3.3.3 software with a sample of 450 ...
H. Haudi, W. Handayani, Musnaini, Yohanes Totok Suyoto, Teguh Praseti, Endang Pitaloka, H. Wijoyo, Hendrian Yonata, Intan Rachmina Koho, Y. Cahyono   +8 more
semanticscholar   +1 more source

Modelling the Effects of Social Media–based Brand Communities on Brand Trust, Brand Equity and Consumer Response

Vikalpa The Journal for Decision Makers, 2023
Social media platforms help brands connect with their customers online, and a social media -based brand community (SMBBC) enable brand attachments to particular brands.
Chandan A. Chavadi, Monika Sirothiya, S. Menon, Vishwanatha M R   +3 more
semanticscholar   +1 more source

Corporate Social Responsibility and Brand Advocacy among Consumers? The Mediating Role of Brand Trust

Sustainability, 2023
Despite the increasing interest in the area of corporate social responsibility (CSR), there is a very limited understanding of the mechanism of perceived CSR and its effect on consumer behavioral outcomes.
Mobin Fatma, Imran Khan
semanticscholar   +1 more source

PURCHASE INTENTION PADA PRODUK BANK SYARIAH DITINJAU DARI BRAND AWARENESS DAN BRAND IMAGE DENGAN TRUST SEBAGAI VARIABEL MEDIASI

MIX: Jurnal Ilmiah Manajemen, 2018
Research aim to analyze influence of 1) Brand Awareness on Trust, 2) Brand Image on Trust, 3) Brand Awareness on Purchase Intention, 4) Brand Image on Purchase Intention, 5) Trust on Purchase Intention, 6) Brand awareness on Purchase Intention through ...
Raden Bagus Faizal Irany Sidharta, Ni Luh Ariningsih Sari, Wayan Suwandha   +2 more
doaj   +1 more source

The Relationship of Online Brand Community, Value Creation Practices, Brand Trust, and Brand Loyalty

Jurnal Manajemen Teori dan Terapan, 2023
Objective: Companies are realizing the potential of the online brand community to increase consumer relationships. Online Brand community keeps customers using the company's products through all community activities. This study investigates the effect of
Dien Mardhiyah, Ali Imaduddin Futuwwah, Mohd Faiz Hilmi, Dinda Oktaviona Rosidi, Nur Habiba Zain   +4 more
doaj   +1 more source

Trust and loyalty in online brand communities [PDF]

Spanish Journal of Marketing-ESIC, 2020
Purpose – The purpose of this paper is to analyse the effects of brand trust and online brand community (OBC) trust on consumer repurchase intention and the positive electronic word-of-mouth (eWOM) intention of OBC members.
Rafael Anaya-Sánchez, Rocío Aguilar-Illescas, Sebastián Molinillo, Francisco J. Martínez-López   +3 more
doaj   +1 more source

Decision to Choose a College Viewed from Personal Selling, Brand Image, and Brand Trust as Intervening Variables

Society, 2023
In pursuing enhancing human resources’ quality, the state has ensured that private universities also have rights and obligations. The main objective of this study is to investigate whether personal selling and brand image influence college decision ...
Adelina Lubis, Ihsan Effendi, Nasib Nasib, Manda Dwipayahi Bhastary, Ahmad Fadli   +4 more
doaj   +1 more source

Pengaruh Experiential Marketing dan Social Media Marketing terhadap Repurchase Intention di Mediasi Brand Trust pada Instagram Samsung Indonesia di Surabaya

Journal of Management and Business Review, 2023
Customers need a unique, unforgettable experience when deciding to repurchase. If this experience is not valuable enough to remember, repurchase interest will not occur.
Roy Jones Wijaya, Lena Ellitan, Maria Mia Kristanti   +2 more
doaj   +1 more source

Increasing Sales Through Social Media Marketing: The Role of Customer Brand Attachment, Brand Trust, and Brand Equity

Marketing and Management of Innovations, 2023
This study examined the impact of social media marketing on online purchase intention, with brand attachment, brand trust, and brand equity acting as mediating factors.
S. Heidari, M. Zarei, Alireza Daneshfar, Saeid Dokhanian   +3 more
semanticscholar   +1 more source