Results 21 to 30 of about 22,147 (261)
AFEBI Management and Business Review, 2016 study investigates how brand affection, loyalty programs, and brand trust determine the loyalty in airways industry. We examined the influence of brand trust and brand affection on loyalty in airlines services.
Jojor Marintan Silalahi +2 more
doaj +1 more source
Indonesian Interdisciplinary Journal of Sharia EconomicsThe purpose of this study is to analyze the effect of Brand Experience on Brand Loyalty for Tiktokshop Marketplace Users. To analyze the effect of Brand Image on Brand Loyalty for Tiktokshop Marketplace Users.
Meirisma Putri Indriani, Jati Waskito
doaj +1 more source
Jurnal Ekonomi dan Bisnis, 2018 This study aims to know and analyze the influence of brand experience, brand personality and brand community to brand loyalty with brand trust as a variable intervening on Oriflame products ..
Alifah Ratnawati, Annisa Ayu Lestari
doaj +1 more source
HUBUNGAN ANTARA BRAND TRUST DENGAN CUSTOMER ENGAGEMENT PADA MAHASISWI PENGGUNA WARDAH KOSMETIK
Jurnal Empati, 2018 The competition of cosmetics industry demands companies to increase customer engagement of the products. Customer engagement is a process that involves physical presence , cognitive and emotional that are confronted by having relation with brand and ...
ROSTIKA ADI SUKAMDEWI, Unika Prihatsanti
doaj +1 more source
The Influence of Brand Awareness, Brand Image, and Brand Trust on Brand Loyalty
Jurnal Manajemen, 2020 The aim of this research is to examine the positive influence of brand awareness, brand image, and brand trust on brand loyalty. The coffee shop business in big cities in Indonesia is growing rapidly. Each coffee shop strives to show its uniqueness.
Innocentius Bernarto, Margaretha P. Berlianto, Yohana F. C. P. Meilani, +1 more
openaire +3 more sources
Jurnal Aplikasi ManajemenSarung Mangga is a sarung brand produced by PT Panggung Jaya Indah Textile (PAJITEX), located in Pekalongan City, Central Java, Indonesia. Sarung Mangga has the problem of inefficient and effective branding budgeting, so branding objectives have not ...
Fatmah Cholid Bawazir +2 more
doaj +1 more source
THE EFFECT OF FAN’S BRAND TRUST ON BRAND LOYALTY
European Journal of Physical Education and Sport Science, 2022 <p>The aim of this study is to analyze and evaluate the determination of trust and loyalty level of basketball fans to their team and to help form strategic sales plan considering the trust and loyalty level of fans to their team. The data from the survey are generated from 283 fans ranging in age from 13 to 71 (205 male, 78 female) who ...
Murat Palalı, Yavuz Yıldız
openaire +1 more source
BRAND LOYALTY MODEL BASED ON BRAND LOVE AND BRAND TRUST
Jurnal Ilmiah Bisnis dan Ekonomi AsiaThis research aims to examine the relationship between brand love and brand loyalty through brand trust in BHS brand sarongs. The sample in this study was 100 respondents, with a sampling technique using a non-probability sampling technique, with a ...
Siti Asiyah, Deni Irfayanti
doaj +1 more source
Jurnal Studi Manajemen Organisasi, 2013 Background of this research is consumer distrust toward Nokia windows phone. The 3 reasons why consumers didn’t believe nokia windows phone, are as follows : first, Lumia series that exist today can’t be upgraded to Windows Phone 8.
R. Yudha Adi Putro, Mustapha Kamal
doaj +1 more source
Frontiers in Psychology, 2020 This study was conducted from the strategic marketing perspective to test the impact of brand relationship types on brand loyalty. We also test three path effects of brand love and brand trust.
Shikun Zhang +5 more
doaj +1 more source