Results 21 to 30 of about 1,376,876 (286)
THE IMPACTS OF BRAND EXPERIENCES ON BRAND LOVE, BRAND TRUST, AND BRAND LOYALTY: AN EMPIRICAL STUDY
Jurnal Bisnis dan Manajemen, 2019 Previous studies that studied brand relationships tended to ignore the relationship between brand experience and brand loyalty and the role of brand love and brand trust.
Sharon Madeline, Sabrina O. Sihombing
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The Effect of Brand Experience, Brand Personality and Brand Trust on Brand Loyalty
Journal of Business and Management Review, 2021 This study conducted to determine the effect of brand experience, brand personality and brand trust on brand loyalty. This study is an explanatory research. The method used in this study is a quantitative method using survey methods. The total sample in this study was 150 respondents with the technique of taking with the method of purposive sampling ...
Howardi Visza Adha, Wiry Utami
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Jurnal Ekonomi dan Bisnis, 2018 This study aims to know and analyze the influence of brand experience, brand personality and brand community to brand loyalty with brand trust as a variable intervening on Oriflame products ..
Alifah Ratnawati, Annisa Ayu Lestari
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How Can Restaurant Companies Effectively Deliver CSR Efforts to Consumers on Social Media?
Behavioral Sciences, 2023 This study emphasized the source credibility effect on consumers’ responses to restaurant companies’ CSR efforts on social media. Based on the source credibility brand development process (i.e., brand trust, brand affect, and brand engagement), this ...
Sae-Mi Lee, Minseong Kim
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Indonesian Interdisciplinary Journal of Sharia EconomicsThe purpose of this study is to analyze the effect of Brand Experience on Brand Loyalty for Tiktokshop Marketplace Users. To analyze the effect of Brand Image on Brand Loyalty for Tiktokshop Marketplace Users.
Meirisma Putri Indriani, Jati Waskito
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AFEBI Management and Business Review, 2016 study investigates how brand affection, loyalty programs, and brand trust determine the loyalty in airways industry. We examined the influence of brand trust and brand affection on loyalty in airlines services.
Jojor Marintan Silalahi +2 more
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SERVICE QUALITY, BRAND TRUST, AND BRAND LOYALTY
Jurnal Manajemen Terapan dan Keuangan, 2022 This study plans to investigate and analyze the influence of service quality on brand trust and brand trust on brand loyalty by utilizing the Precious One users as the object and population. Based on this goal, this study is designed quantitatively; thus, we grab the samples by simple random sampling.
Mariana, Ana +2 more
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Jurnal Aplikasi ManajemenSarung Mangga is a sarung brand produced by PT Panggung Jaya Indah Textile (PAJITEX), located in Pekalongan City, Central Java, Indonesia. Sarung Mangga has the problem of inefficient and effective branding budgeting, so branding objectives have not ...
Fatmah Cholid Bawazir +2 more
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Jurnal Studi Manajemen Organisasi, 2013 Background of this research is consumer distrust toward Nokia windows phone. The 3 reasons why consumers didn’t believe nokia windows phone, are as follows : first, Lumia series that exist today can’t be upgraded to Windows Phone 8.
R. Yudha Adi Putro, Mustapha Kamal
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Frontiers in Psychology, 2020 This study was conducted from the strategic marketing perspective to test the impact of brand relationship types on brand loyalty. We also test three path effects of brand love and brand trust.
Shikun Zhang +5 more
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