Results 11 to 20 of about 1,264,412 (345)

Building destination brands through trust: unpacking the role of digital integrated marketing communication in driving travel intentions [PDF]

BMC Psychology
In the increasingly competitive digital communication landscape, destination brands face growing pressure to cultivate trust and brand equity through credible, value-driven messaging. However, the psychological mechanisms through which digital integrated
Meng Qi, Jing Li, Zulhamri Abdullah, Saiful Nujaimi Abdul  Rahman, Li Niu, Baiyu Zhou, Zhen Zhao   +6 more
doaj   +2 more sources

BRAND LOYALTY MODEL BASED ON BRAND LOVE AND BRAND TRUST

Jurnal Ilmiah Bisnis dan Ekonomi Asia
This research aims to examine the relationship between brand love and brand loyalty through brand trust in BHS brand sarongs. The sample in this study was 100 respondents, with a sampling technique using a non-probability sampling technique, with a ...
Siti Asiyah, Deni Irfayanti
doaj   +3 more sources

SERVICE QUALITY, BRAND TRUST, AND BRAND LOYALTY

Jurnal Manajemen Terapan dan Keuangan, 2022
This study plans to investigate and analyze the influence of service quality on brand trust and brand trust on brand loyalty by utilizing the Precious One users as the object and population. Based on this goal, this study is designed quantitatively; thus, we grab the samples by simple random sampling.
Mariana, Ana, Hadianto, Bram, Suyanto, Catherine   +2 more
openaire   +4 more sources

Relationship between brand trust and positive electronic word-of-mouth intention

Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, 2023
This study examines the effects of brand trust and Online Brand Community (OBC) trust on repeat purchase intention and positive Electronic Word-Of-Mouth intention (eWOM). A sample of 502 consumers was surveyed.
Phan Tấn Lực
doaj   +1 more source

Meningkatkan Loyalitas Merek Dengan Pengalaman Merek Melalui Cinta Merek dan Kepercayaan Merek

Jurnal Ilmiah Manajemen dan Bisnis, 2022
Purpose- The purpose of this study was to examine and analyze the effect of brand experience on brand loyalty through brand love and brand trust The study uses a descriptive quantitative method with a causal approach.Methodology - The research method ...
Lailatul Qomariyah, Didit Haryadi
doaj   +1 more source

Brand Fidelity Millennial Generation on Halal Cosmetic Brand Through Brand Experience and Brand Trust: The Role of Brand Love as Mediation

Majalah Ilmiah Bijak, 2023
The study focuses on Millennials in Bekasi City to examine the relationship between brand experience, brand trust, brand love and brand loyalty. This study uses a quantitative approach with convenient sampling and survey methods to collect data from 100 ...
Murti Wijayanti, Dewi Sri Woelandari Pantjolo Giningroem, Novita Wahyu Setyawati   +2 more
doaj   +1 more source

Performance analysis of local brand organic cosmetics marketing as an effort to develop The Jambi regional economy

Jurnal Perspektif Pembiayaan dan Pembangunan Daerah, 2022
This study aims to explain regional economic growth from the perspective of the mediating role of the brand image between brand trust and marketing performance of local organic-based cosmetic products as a sustainable new business model for ...
Musnaini Musnaini, Lilis Suryani, Asrini Asrini, Ida Ketut Mudhita   +3 more
doaj   +1 more source

Investigating the Impact of Green Marketing Components on Purchase Intention: The Mediating Role of Brand Image and Brand Trust

Sustainability, 2022
This research examines the impact of green marketing and its factors on purchase intention through green brand trust and image. It examines the correlation between six concepts: green knowledge, environmental attitude and knowledge, green image, green ...
Zhongfu Tan, Burhan Sadiq, Tayyeba Bashir, H. Mahmood, Yasir Rasool   +4 more
semanticscholar   +1 more source

CSR Influence on Brand Image and Consumer Word of Mouth: Mediating Role of Brand Trust

Sustainability, 2023
The current study aims to empirically explore consumer perceptions of corporate social responsibility (CSR) programs and their effects on brand image, brand trust, and positive consumer word of mouth in the context of Indian banking.
Imran Khan, Mobin Fatma
semanticscholar   +1 more source

Online store brand experience impacting on online brand trust and online repurchase intention: The moderating role of online brand attachment [PDF]

, 2020
The scope of this research is to examine the impact of online store brand experience on online brand trust and online repurchase intention. Additionally, the study tests whether online brand attachment moderates these influences. Data was gathered in two
Panditharathna, R., Bamber, D., Khan, M. A   +2 more
core   +1 more source