Trust and loyalty in online brand communities [PDF]
Spanish Journal of Marketing-ESIC, 2020 Purpose – The purpose of this paper is to analyse the effects of brand trust and online brand community (OBC) trust on consumer repurchase intention and the positive electronic word-of-mouth (eWOM) intention of OBC members.
Rafael Anaya-Sánchez +3 more
doaj +3 more sources
The role of brand trust within related and unrelated brand extension activities : a consumer perspective [PDF]
, 2003 The research examines the structure of consumer-brand `trust', and the concept's role within brand extension evaluation decisions, an association largely neglected within existing consumer brand extension literature.
Reast, Jon David
core +7 more sources
Experiential marketing – A consumption of fantasies, feelings and fun. An investigation of the relationship between brand experience and loyalty within the context of the luxury cosmetics sector in Thailand [PDF]
, 2013 This thesis was submitted for the degree of Doctor of Philosophy and was awarded by Brunel UniversityThe concept of ‘brand experience’ has evolved as an essential area of study within the brand management and marketing discipline.
Ueacharoenkit, Supawan
core +7 more sources
Customer relationship management for brand commitment and brand loyalty [PDF]
, 2015 This article examined the impact of customer relationship management strategy on customers brand commitment and brand loyalty in the Nigeria financial sector.
Wali, Andy Fred +2 more
core +3 more sources
Online store brand experience impacting on online brand trust and online repurchase intention: The moderating role of online brand attachment [PDF]
, 2020 The scope of this research is to examine the impact of online store brand experience on online brand trust and online repurchase intention. Additionally, the study tests whether online brand attachment moderates these influences. Data was gathered in two
Panditharathna, R. +2 more
core +1 more source
Journal of Management and Business Review, 2023 Customers need a unique, unforgettable experience when deciding to repurchase. If this experience is not valuable enough to remember, repurchase interest will not occur.
Roy Jones Wijaya +2 more
doaj +1 more source
Investigating green brand equity and its driving forces [PDF]
Management Science Letters, 2020 Green brand equity becomes increasingly important in green marketing. Increased green brand equity may promote customer’s purchasing behavior. This paper investigates the relationship between green brand equity and its driving forces, namely, green trust,
Minh Tri Ha
doaj +1 more source
CUSTOMER SATISFACTION AND TRUST – ARE THEY RELATED WITH BUYING FREQUENCY AND THE LENGTH OF THE RELATION? [PDF]
Annals of the University of Oradea: Economic Science, 2017 The purpose of this research is to investigate the connection between the buying behavior and the level of customer trust and general satisfaction. The buying behavior was measured by two variables: the length of the relation between the customer and the
Stoian (Bobalca) Claudia +1 more
doaj
THE IMPACT OF BRAND EXPERIENCE AND AUTHENTICITY ON WORD-OF-MOUTH AND RECOMMENDATION INTENTIONS: A PARALLEL MEDIATION ANALYSIS USING PLS-SEM [PDF]
Journal of Applied Structural Equation ModelingThis study examines the influence of brand experience and authenticity on word-of-mouth (WOM) communication and recommendation intentions among Millennials and Generation Z in Indonesia, focusing on local specialty food products.
Yasri Yasri +3 more
doaj +1 more source
The Influence of Brand Trust, Brand Familiarity, and Brand Experience on Brand Attachments
Journal of Digital Marketing and Halal Industry, 2021 The development of technology in the automotive world today has progressed very rapidly. Thus, automotive companies must compete in winning market share in Indonesia. Business competition brings companies competing to produce products that consumers need and want.
Dede Barijan +2 more
openaire +2 more sources