Results 71 to 80 of about 496,034 (199)

Seeking to Understand Subaru’s Turbocharged Appeal: A study of brand communities, product utility, and corporate promotion [PDF]

, 2018
This study attempts to analyze Subaru’s significant and unique appeal in the greater automotive market. The primary research findings are presented in a video documentary, while frameworks for existing research on certain facets of brand management and ...
Imrie, James
core   +1 more source

BRAND LOYALTY MODEL BASED ON BRAND LOVE AND BRAND TRUST

Jurnal Ilmiah Bisnis dan Ekonomi Asia
This research aims to examine the relationship between brand love and brand loyalty through brand trust in BHS brand sarongs. The sample in this study was 100 respondents, with a sampling technique using a non-probability sampling technique, with a ...
Siti Asiyah, Deni Irfayanti
doaj   +1 more source

“Why the Anomaly that is Super Bowl Marketing is a Justifiable Investment” [PDF]

, 2018
By now, we have well established that the Super Bowl is the holy grail of marketing, the championship for the battle of the brands, and the ultimate showcase of creative prowess which determines bragging rights. This American phenomenon is the exception,
Brothers, Anthony Cole
core   +2 more sources

The impact of brand gender on consumer-brand engagement and consumer-based brand equity on Facebook [PDF]

, 2017
In this research, we investigate how two distinct and universal dimensions of brand personality - brand masculinity and brand femininity - which constitute the two dimensions of brand gender (Grohmann 2009) influence consumer-brand engagement on Facebook.
Azar, Salim, Machado, Joana César, Vacas de Carvalho, Leonor   +2 more
core   +1 more source

Luxury perfume brands: Consumer Brand Relationship and the mature consumer [PDF]

, 2016
The heritage of luxury fashion perfume brands dates back to the early twentieth century with the first branded perfume, Rosine, being launched by French couturier Paul Poiret’s.
Carey, Lindsey, Stewart, Aileen, Walkinshaw, Susan   +2 more
core  

Brand Love as Mediator of the Brand Experience-Satisfaction-Loyalty Relationship in a Retail Fashion Brand

Management şi Marketing, 2019
Framed by the consumer-brand relationship theory, this paper investigates the path from the brand-consumer behaviour interaction to the relationship durability and stability, through brand relationship quality.
Ferreira Pedro, Rodrigues Paula, Rodrigues Pedro   +2 more
doaj   +1 more source

The Power of a Small College [PDF]

, 2010
Gandhi showed the world what a small body of determined spirits could accomplish together.
Linfield Magazine Staff
core   +1 more source

Exploring the role of green animation advertising influencing green brand love and green customer citizenship behavior. [PDF]

BMC Psychol, 2023
Zhang Y, Yang YC.
europepmc   +1 more source

PERAN BRAND LOVE MEMEDIASI PENGARUH BRAND IMAGE TERHADAP POSITIF WORD OF MOUTH PADA MASSIMO GELATO

E-Jurnal Manajemen
Dunia kuliner saat ini sangat berkembang pesat khususnya pada minuman dan es krim sebagai dessert & beverage. Hal ini menimbulkan persaingan diantara pelaku usaha untuk menjadi yang terbaik dalam bidangnya, termasuk pada Massimo Gelato Restaurant. Tujuan
Ni Putu Ageng Suda Indrayani, I Gde Ketut Warmika   +1 more
doaj   +1 more source

Branding the Games: Commercialism and the Olympic City [PDF]

, 2009
This chapter examines the role of branding and sponsorship in the Olympic games - with particular reference to the urban. The chapter identifies tensions between Olympic values, branding activities and a projected legacy.
MacRury, Iain
core