Results 51 to 60 of about 10,328 (288)

Exploring the Effects of Coffee Shop Brand Experience on Loyalty: The Roles of Brand Love and Brand Trust

Gadjah Mada International Journal of Business, 2022
Loyalty is an essential asset for a particular brand to maintain excellent relationships with its customers and secure its continuing long-term business.
Raden Bernard Eka Hutomo Putra Maduretno, M.F. Sheellyana Junaedi   +1 more
doaj   +1 more source

Antecedents and Consequences of Brand Love: The Moderating Effect of Brand Love

Lex localis - Journal of Local Self-Government
This study investigates how brand satisfaction, brand trust, brand love, brand loyalty, and word of mouth are interlinked through the Starbucks brand. Specifically, It examines the moderating role of brand love on the brand satisfaction-brand loyalty and brand trust-brand loyalty relationships.
Zhenlong Li, Sung-Kyu Park
openaire   +1 more source

Deciphering Intricacies in Directional CO2 Conversion From Electrolysis to CO2 Batteries

Advanced Energy Materials, EarlyView.
This review will delve into the inherent connections and distinctions of CO2‐directed conversion in ECO2RR and CO2 batteries, in terms of product types, catalyst selection, catalytic mechanisms, and electrochemical performances, while proposing a benchmarking framework for the evaluation of CO2 batteries and innovative CO2 battery configurations for ...
Changfan Xu, Huaping Zhao, Lizhuang Chen, Weidong Shi, Guosheng Shao, Yong Lei   +5 more
wiley   +1 more source

Consumer Brand Love for Luxury Brands in India

Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2020
To establish brand love as the strongest bond between consumer and brand is a valuable target: different approaches explaining the antecedents of brand love can be found in literature.
Maria Kostritsa, Hildegard Liebl, Rupert Beinhauer, Jana Turčínková   +3 more
doaj   +1 more source

Disentangling the relationships between denomination of origin regulatory councils activities and Spanish wineries' export performance

Agribusiness, EarlyView.
Abstract World markets for quality differentiated agri‐food products are highly competitive, presenting significant challenges for firms aiming to compete effectively. Government agencies and business organizations often implement various export promotion policies to address these challenges.
Nicolás Depetris‐Chauvin, Marta Fernández‐Olmos   +1 more
wiley   +1 more source

BRAND IDENTIFICATION, SOCIAL MEDIA MARKETING, DAN BRAND SATISFACTION UNTUK MEMPREDIKSI BRAND LOYALTY BURGER KING: BRAND LOVE SEBAGAI VARIABEL MEDIASI [PDF]

, 2021
This study aims to empirically test brand identification, social media marketing, and brand satisfaction predicting brand loyalty and indirectly through brand love.
JAPIANA, MEILIA
core   +2 more sources

The Role of Actual and Purported Origin in e‐Commerce Wine Pricing: Evidence From Italian and French Names on Labels

Agribusiness, EarlyView.
ABSTRACT The origin of a product, if associated with good quality, can contribute to building a positive collective reputation, leading to a potential price premium. However, it is conceivable that a producer markets a product by evoking symbols, images, words, and values typical of places other than where it was designed or produced, creating a ...
Annalisa Caloffi, Amir Maghssudipour, Gianluca Stefani   +2 more
wiley   +1 more source

The Influencing Factors of Brand Loyalty and Brand Love

International Journal of Business, Technology and Organizational Behavior (IJBTOB), 2021
Loving a brand can cause a positive feeling for the brand and want to use the brand for a long time. Research on the factors that make consumers feel love for a brand is still a little. This study aims to know at the factors that influence brand loyalty and brand love on iphone users in City in Souteast Asia. This research is a quantitative study using
Isra Misra, Ali Sadikin, Aditya Achmad
openaire   +2 more sources

Consumer Preferences for Craft Beer: The Interplay of Localness and Advertising Language

Agribusiness, EarlyView.
ABSTRACT This study explores the influence of the language of the label, origin of production, and origin of brewing ingredients on Croatian consumers' preferences and willingness to pay for organic craft beer. Employing an online survey and a choice experiment among 223 Croatian alcohol consumers, we find that while there's a willingness to pay a ...
Marija Cerjak, Claudia Bazzani, Andreas C. Drichoutis   +2 more
wiley   +1 more source

The influence of brand experience on brand equity: the mediating role of brand love in a retail fashion brand

Management şi Marketing, 2022
Based on a retail fashion brand, this article investigates how brand experience affects brand equity when it is mediated by brand love. Actual consumers are well-informed, demanding, and prefer brands that can surprise them over time.
Ferreira Pedro, Faria Sílvia, Gabriel Carla   +2 more
doaj   +1 more source