Results 51 to 60 of about 496,034 (199)

Examining the nexus between self-congruity, brand love and negative consumer behavioural outcomes

Cogent Business & Management
The study intends to investigate the impact of self-congruity and brand love on negative consumer behavioural outcomes. Structural equation modelling was used to analyse data collected from 506 luxury fashion consumers using a convenience sampling ...
Ofosu Agyekum, Ebenezer Kwame Addae, Abraham Yeboah   +2 more
doaj   +1 more source

PENGARUH PERSEPSI CINTA MEREK TERHADAP CITRA MEREK, KETERLIBATAN MEREK, DAN SIKAP TERHADAP MEREK PADA PRODUK IPHONE DI KOTA BANDA ACEH. [PDF]

, 2018
ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh persepsi Cinta Merek TerhadapCitra Merek, Keterlibatan Merek, dan Sikap Terhadap Merek pada Produk iPhone diKota Banda Aceh. Sampel yang digunakan dalam penelitian ini adalah Penggunamerek iPhone
M REZKY FITRAH
core  

This advert makes me cry: Disclosure of emotional response to advertisement on Facebook [PDF]

, 2016
As social media is transforming how consumers interact with brands and how brand-related content is consumed, this paper aims to investigate if and how Facebook users express their emotions towards advertisements of brand share on the site. Seven hundred
Affectiva, Baines P., Berelson B., Bovee C., Brader T., Cacioppo J. T., Cotte J., Desmet P., Dimauro V., Du Plessis E., Harris G., Holt D. B., Kotler P., Kotler P., Krippendorff K., Krippendorff K., Lloyds Bank, Lutz R. J., Lutz R. J., Martinelli D. K., Mccorkindale T., Mogaji E., Morris J. D., Muntinga D. G., Neuendorf K. A., Newton C., Ofcom, Panda T. K., Parkinson H. J., Patterson M., Percy L., Percy L., Rehman D., Rogers E. M., White J., Zeitlin D. M.   +35 more
core   +4 more sources

Impact SMM And BL On Purchase Decision For Brand Love K-Pop Treasure Music Albums

Jurnal Nuansa Akademik
The purpose of this study was to examine the role of brand love as a moderator between the influence of social media marketing and brand loyalty on the choice to buy K-pop treasure music albums.
Christivany Christivany, Dedi Iskamto
doaj   +1 more source

It’s not all about the music:online fan communities and collecting Hard Rock Café pins [PDF]

, 2014
Previous studies of music fan culture have largely centered on the diverse range of subcultures devoted to particular genres, groups, and stars. Where studies have moved beyond the actual music and examined the fashion, concerts, and collecting ephemera ...
Geraghty, Lincoln
core   +2 more sources

Brand love or hate: Online influencers’ role in promoting brands in the SME sector [PDF]

The Retail and Marketing Review
Could this be a world where customers fall head over heels for brands with influencers acting as the love potion that makes the magic happen? This article explores the role that online influencers play in promoting brand love through hedonic experiences,
Marilee Swart, Dr Shamola Pramjeeth
doaj   +1 more source

PENGARUH SELF CONCEPT CONNECTION TERHADAP BRAND LOYALTY DAN BRAND LOVE SEBAGAI VARIABEL MEDIASI PADA PEGAWAI PERBANKAN SYARIAH PENGGUNA PRODUK OPPO DI KOTA BANDA ACEH [PDF]

, 2016
ABSTRAK penelitian ini bertujuan untuk mengetahui menganalisis pengaruh self conceptconnection terhadap brand loyalty pada pegawai perbankan syariah pengguna produkOppo di Kota Banda Aceh, Sampel yang digunakan dalam penelitian ini adalahPegawai ...
NADILA ANNISA PRATIWI
core  

The power of love: how consumer-brand bonds influence WOM and switching intention.

Telos: Revista de Estudios Interdisciplinarios en Ciencias Sociales
The digital marketing transformation phenomenon has recently attracted significant attention, driven by digitalization and the need for new conceptual frameworks.
Mauricio Santos, Walesska Schlesinger
doaj   +1 more source

ROMANCING WITH A BRAND: A CONCEPTUAL ANALYSIS OF ROMANTIC CONSUMER-BRAND RELATIONSHIP [PDF]

The objective of the article is to investigate the structure of individual’s emotional relationship with any brand, associated antecedents and consequences based on prior literature review.
Abhigyan SARKAR
core  

Special issue on information flow and WOM in social media and online communities [PDF]

, 2017
No abstract ...
Ruiz-Mafe, Carla, Veloutsou, Cleopatra
core   +1 more source