Results 11 to 20 of about 10,328 (288)
BRAND LOYALTY MODEL BASED ON BRAND LOVE AND BRAND TRUST [PDF]
Jurnal Ilmiah Bisnis dan Ekonomi AsiaThis research aims to examine the relationship between brand love and brand loyalty through brand trust in BHS brand sarongs. The sample in this study was 100 respondents, with a sampling technique using a non-probability sampling technique, with a ...
Siti Asiyah, Deni Irfayanti
doaj +3 more sources
Modeling the Structural Relationships of Brand Competency, Brand Love, Brand Advocacy, and Brand Loyalty [PDF]
Sustainable Business and Society in Emerging EconomiesPurpose: The goal of this current study is to evaluate how brand competency, directly and indirectly, affects brand loyalty and brand advocacy through brand love.
Faheem Ahmad Khan +3 more
doaj +2 more sources
The Pathways of Brand Love : Pathways to brand love out of a consumer perspective [PDF]
, 2020 AbstractBrand love has become an increasingly interesting area of research for academics and marketing practitioners alike, as it has shown to drive consumer behaviours such as brand loyalty, positive word-of-mouth and negative information resistance (Batra et al., 2012).
Osmanovic, Nermin
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The role of brand love on bank customers' perceptions of corporate social responsibility [PDF]
, 2021 Purpose The lovemarks theory (love and respect) is fairly new to the marketing literature and is now gaining much attention among marketing scholars. The study examined how brand love and brand respect moderate the relationship between corporate social ...
Dzandu, M.D., Hanu, C., Amegbe, H.
core +1 more source
Meningkatkan Loyalitas Merek Dengan Pengalaman Merek Melalui Cinta Merek dan Kepercayaan Merek
Jurnal Ilmiah Manajemen dan Bisnis, 2022 Purpose- The purpose of this study was to examine and analyze the effect of brand experience on brand loyalty through brand love and brand trust The study uses a descriptive quantitative method with a causal approach.Methodology - The research method ...
Lailatul Qomariyah, Didit Haryadi
doaj +1 more source
Understanding destination brand love using machine learning and content analysis method [PDF]
, 2022 This study aims to apply the concept of brand love in tourist destinations in order to identify the core-elements that could have influential impacts on generating destination brand love.
Seyyedamiri, N. +3 more
core +1 more source
Journal of Indonesian Economy and Business, 2023 Purpose: Local fashion brands are an important issue for millennial consumers. To create their love of local fashion brands, social media marketing is necessary. The study also examines brand love's effects on local fashion brands' centrality.
Iin Mayasari +4 more
doaj +1 more source
Tickle me on WeChat Moments: the role of brand love [PDF]
, 2022 PurposeThis study aims to expand the understanding of the implicit exposure of brands in Web dramas with congruent branding messages shared on social media Moments.
Pelet, J, Zamani, S, KHAN, JASHIM
core +1 more source
Majalah Ilmiah Bijak, 2023 The study focuses on Millennials in Bekasi City to examine the relationship between brand experience, brand trust, brand love and brand loyalty. This study uses a quantitative approach with convenient sampling and survey methods to collect data from 100 ...
Murti Wijayanti +2 more
doaj +1 more source
What Makes a Customer Brand Citizen in Restaurant Industry
Frontiers in Psychology, 2022 Due to the crucial role of customers’ brand citizenship behaviors on brand strength, this study explored the relationship between brand uniqueness, brand credibility, brand intimacy, brand love, and brand citizenship behavior in Taiwan’s restaurant ...
Hua Han +3 more
doaj +1 more source