Results 11 to 20 of about 6,093 (255)

Meningkatkan Loyalitas Merek Dengan Pengalaman Merek Melalui Cinta Merek dan Kepercayaan Merek

Jurnal Ilmiah Manajemen dan Bisnis, 2022
Purpose- The purpose of this study was to examine and analyze the effect of brand experience on brand loyalty through brand love and brand trust The study uses a descriptive quantitative method with a causal approach.Methodology - The research method ...
Lailatul Qomariyah, Didit Haryadi
doaj   +1 more source

Examining the Role of Social Media Marketing on Brand Love and Its Impact on Brand Centrality: The Study of Local Fashion Brands for the Millennials

Journal of Indonesian Economy and Business, 2023
Purpose: Local fashion brands are an important issue for millennial consumers. To create their love of local fashion brands, social media marketing is necessary.  The study also examines brand love's effects on local fashion brands' centrality.
Iin Mayasari, Handrix Chris Haryanto, Olivia Deliani Hutagaol, Adam Rizky Ramadhan, Iwan Amir   +4 more
doaj   +1 more source

Brand Fidelity Millennial Generation on Halal Cosmetic Brand Through Brand Experience and Brand Trust: The Role of Brand Love as Mediation

Majalah Ilmiah Bijak, 2023
The study focuses on Millennials in Bekasi City to examine the relationship between brand experience, brand trust, brand love and brand loyalty. This study uses a quantitative approach with convenient sampling and survey methods to collect data from 100 ...
Murti Wijayanti, Dewi Sri Woelandari Pantjolo Giningroem, Novita Wahyu Setyawati   +2 more
doaj   +1 more source

What Makes a Customer Brand Citizen in Restaurant Industry

Frontiers in Psychology, 2022
Due to the crucial role of customers’ brand citizenship behaviors on brand strength, this study explored the relationship between brand uniqueness, brand credibility, brand intimacy, brand love, and brand citizenship behavior in Taiwan’s restaurant ...
Hua Han, Yi-Chun Yang, Tingyue Kuang, Hemin Song   +3 more
doaj   +1 more source

Do you love me? The relationship between sport-related branded entertainment and brand love

Cogent Business & Management, 2022
Brand love, the most intense relationship between a consumer and a brand, drives valuable outcomes like increased brand loyalty. Sport-related branded entertainment (SRBE) represents a content marketing opportunity to build on brand love and provides a ...
Hildegard Liebl, Jana Turčínková, Rupert Beinhauer, José Magano   +3 more
doaj   +1 more source

Determinants of the Relationship between Brand Experience and Brand Love and Behavioural Results of Brand Love

Eskişehir Osmangazi Üniversitesi İktisadi ve İdari Bilimler Dergisi, 2023
This study investigates the moderator role of brand dependence (BD), the mediator role of brand prestige (BP), and brand credibility (BC) in the relationship between brand experience (BE) and brand love (BL) within the framework of consumer-brand relationship theory.
Abdulbaki BARAN, Aydın KAYABAŞI
openaire   +1 more source

The effect of customer identification with brand on anti-brand activities through brand love and brand jealousy [PDF]

‫مدیریت بازرگانی, 2015
The main purpose of this study is to investigate the effect of identity made by a brand for customrers on their anti-brand activities through brand love and brand jealousy.
Abolghasem Ebrahimi, Seyed Moslem Alavi, Mahdi Najafi Siahroudi   +2 more
doaj   +1 more source

THE IMPACT OF BRAND EXPERIENCE AND AUTHENTICITY ON WORD-OF-MOUTH AND RECOMMENDATION INTENTIONS: A PARALLEL MEDIATION ANALYSIS USING PLS-SEM [PDF]

Journal of Applied Structural Equation Modeling
This study examines the influence of brand experience and authenticity on word-of-mouth (WOM) communication and recommendation intentions among Millennials and Generation Z in Indonesia, focusing on local specialty food products.
Yasri Yasri, Vidyarini Dwita, Gerald Goh Guan Gan, Mia Ayu Gusti   +3 more
doaj   +1 more source

Cinta Merek Sebagai Mediasi Antara Kepercayaan Merek, Gairah Merek Dan Niat Beli Kembali

Jurnal Ilmiah Manajemen dan Bisnis, 2019
The purpose of this study was to examine the effect of brand passion, brand trust on repurchase intention and brand love as a mediating variable. Brand passion, brand trust and brand love directly have a significant and positive effect on repurchase ...
Kadarusman Kadarusman, Evi Maria, Dwi Danesty Deccasari   +2 more
doaj   +1 more source

Factors Influencing Electronic Brand Love and E-Loyalty [PDF]

Journal of Information Technology Management, 2023
This research aims to evaluate the effect of consumer traits, service quality, perception-based factors, customer satisfaction, and e-trust on electronic brand love and e-loyalty.
Reza Salehzadeh, Arash AdelPanah, seyed Mehdi Mirmehdi   +2 more
doaj   +1 more source