Results 11 to 20 of about 6,431 (254)
What is love? Exploring the meaning of brand love and its role in determining brand loyalty
Multidisciplinary Business Review, 2020 This paper measures brand love of smartphones in a specific cultural context. It assesses and compares the effects of brand love and satisfaction on brand loyalty and positive word-of-mouth.
Chantal Mahlke +2 more
doaj +3 more sources
Journal of Accounting and Finance in Emerging EconomiesPurpose: The goal of this study is to evaluate how brand attachment and brand aspirations operate as mediators between brand competence and brand love.
Faheem Ahmad Khan +3 more
doaj +4 more sources
What Makes a Customer Brand Citizen in Restaurant Industry
Frontiers in Psychology, 2022 Due to the crucial role of customers’ brand citizenship behaviors on brand strength, this study explored the relationship between brand uniqueness, brand credibility, brand intimacy, brand love, and brand citizenship behavior in Taiwan’s restaurant ...
Hua Han +3 more
doaj +1 more source
Do you love me? The relationship between sport-related branded entertainment and brand love
Cogent Business & Management, 2022 Brand love, the most intense relationship between a consumer and a brand, drives valuable outcomes like increased brand loyalty. Sport-related branded entertainment (SRBE) represents a content marketing opportunity to build on brand love and provides a ...
Hildegard Liebl +3 more
doaj +1 more source
The effect of customer identification with brand on anti-brand activities through brand love and brand jealousy [PDF]
مدیریت بازرگانی, 2015 The main purpose of this study is to investigate the effect of identity made by a brand for customrers on their anti-brand activities through brand love and brand jealousy.
Abolghasem Ebrahimi +2 more
doaj +1 more source
Eskişehir Osmangazi Üniversitesi İktisadi ve İdari Bilimler Dergisi, 2023 This study investigates the moderator role of brand dependence (BD), the mediator role of brand prestige (BP), and brand credibility (BC) in the relationship between brand experience (BE) and brand love (BL) within the framework of consumer-brand relationship theory.
Abdulbaki BARAN, Aydın KAYABAŞI
openaire +1 more source
THE IMPACT OF BRAND EXPERIENCE AND AUTHENTICITY ON WORD-OF-MOUTH AND RECOMMENDATION INTENTIONS: A PARALLEL MEDIATION ANALYSIS USING PLS-SEM [PDF]
Journal of Applied Structural Equation ModelingThis study examines the influence of brand experience and authenticity on word-of-mouth (WOM) communication and recommendation intentions among Millennials and Generation Z in Indonesia, focusing on local specialty food products.
Yasri Yasri +3 more
doaj +1 more source
Factors Influencing Electronic Brand Love and E-Loyalty [PDF]
Journal of Information Technology Management, 2023 This research aims to evaluate the effect of consumer traits, service quality, perception-based factors, customer satisfaction, and e-trust on electronic brand love and e-loyalty.
Reza Salehzadeh +2 more
doaj +1 more source
The Critical Role of Brand Love in Clothing Brands
Pressacademia, 2015 This paper aims to explore brand love in the context of brand trust, resistance to negative information and intention to repurchase in the clothing brand context. Based on a sample of 400 respondents, simple regression and multiple regression analyses were conducted to analyse direct effects and bootstrapping analyses were run to examine mediating ...
TURGUT, Merve Ulku, GULTEKİN, Beyza
openaire +4 more sources
THE IMPACTS OF BRAND EXPERIENCES ON BRAND LOVE, BRAND TRUST, AND BRAND LOYALTY: AN EMPIRICAL STUDY
Jurnal Bisnis dan Manajemen, 2019 Previous studies that studied brand relationships tended to ignore the relationship between brand experience and brand loyalty and the role of brand love and brand trust.
Sharon Madeline, Sabrina O. Sihombing
doaj +1 more source