Results 11 to 20 of about 624,381 (282)

Brand management strategy for Korean professional football teams: A model for understanding the relationships between team brand identity, fans’ identification with football teams, and team brand loyalty [PDF]

, 2009
This thesis was submitted for the degree of Doctor of Philosophy and awarded by Brunel University.This research recommends a new approach to brand strategy for Korean professional football teams, focusing on the relationships between team brand identity ...
Koo, Ja Joon
core   +7 more sources

Empirical developments in the measurement of involvement, brand loyalty and their structural relationships in grocery markets [PDF]

, 1995
The paper reports on a research design that attempts to integrate prior theory on consumer involvement and brand loyalty through a unifying model which we test in a longitudinal study of grocery product purchasing.
Walker, David, Knox, Simon
core   +7 more sources

Customer relationship management for brand commitment and brand loyalty [PDF]

, 2015
This article examined the impact of customer relationship management strategy on customers brand commitment and brand loyalty in the Nigeria financial sector.
Wali, Andy Fred, Wright, Len Tiu, Uduma, Idika Awa   +2 more
core   +3 more sources

Peran Risk Aversion sebagai Mediator dalam Hubungan antara Parent Brand Loyalty dan Brand Extension Loyalty

Journal of Management and Business Review, 2022
This paper is aimed to examine the effect of parent brand loyalty to brand extension loyalty, vice versa, also role of parent brand association as moderator and risk aversion as mediator in the relationship of parent brand loyalty and brand extension ...
Veronica Jenny Tanzil, Aprihatiningrum Hidayati   +1 more
doaj   +1 more source

Co-Branding and Brand Loyalty [PDF]

Journal of Quality Assurance in Hospitality & Tourism, 2007
Abstract Co-branding can be a win-win strategy to help drive sales, develop brand images, and save marketing or advertising cost in the restaurant industry. Despite the increasing attention in co-branding, the relationship between co-branding, consumer satisfaction, and brand loyalty remains largely unexplored. Therefore, this study aims to examine the
Woo Gon Kim, Soojin Lee, Hae Young Lee
openaire   +1 more source

Diagnosis of Brand Studies in Iran with a Focus on Brand Loyalty: A Meta-Synthesis Approach [PDF]

‫مدیریت بازرگانی, 2022
Objective In the competitive world of today brand loyalty is one of the strategic requirements. Increasingly being noticed, the manifestation of brand strength in the market is one of the main components of the success of companies, Brand loyalty is a ...
Soheil Nejat, Asadollah Kordnaeij, Seyed Hamid Khodadad Hosseini, Meysam Shirkhodaie   +3 more
doaj   +1 more source

Faktor-Faktor yang Mempengaruhi Brand Loyalty pada Sepatu Lokal Indonesia

Journal of Business & Banking, 2023
The research conducted has the purpose to examine the effect of brand identity on consumer brand loyalty of Geoff Max footwear, the effect of brand attachment on consumer brand loyalty of Geoff Max footwear, and the influence of brand image on brand ...
Noormalita Primandaru, Nuning Kristiani, Pian Pareallo   +2 more
doaj   +1 more source

The Role of Brand Trust in Determining The Relationship Between Brand Affection and Loyalty Programs on Customer Loyalty

AFEBI Management and Business Review, 2016
study investigates how brand affection, loyalty programs, and brand trust determine the loyalty in airways industry. We examined the influence of brand trust and brand affection on loyalty in airlines services.
Jojor Marintan Silalahi, Lizar Alfansi, Akram Harmoni Wiardi   +2 more
doaj   +1 more source

Advertising, brand loyalty and pricing [PDF]

Games and Economic Behavior, 2008
zbMATH Open Web Interface contents unavailable due to conflicting licenses.
openaire   +8 more sources

Pengaruh Citra Merek, Persepsi Kualitas, dan Social Media Influencer Terhadap Loyalitas Merek Somethinc: Studi Pada Pengguna Produk Merek Somethinc

Jurnal Aplikasi Bisnis dan Manajemen, 2023
Somethinc is a new beauty brand that has a great demand by consumers. Many researchers are interested to researched on Somethinc with different research focuses.
Fairuz Malinda Rahma, Ujang Sumarwan, Popong Nurhayati   +2 more
doaj   +1 more source