Results 11 to 20 of about 7,513 (263)
Brand loyalty in the face of stockouts. [PDF]
J Acad Mark Sci, 2023 Abstract An important managerial challenge is understanding consumers’ reactions to stockouts of a desired product―will they stay brand loyal or switch to competing brands? We posit that consumers are more likely to prefer substitutes from the same brand when a stockout is unexpected (vs. expected).
Khan U, DePaoli A.
europepmc +3 more sources
Idol Worship: How Does It Influence Fan Consumers' Brand Loyalty? [PDF]
Front Psychol, 2022 The brand loyalty of fan consumers can be influenced by idol worship if certain celebrity figures are linked with a brand. Collaborating with idols is an effective marketing strategy that many companies use to enhance their appeal to fan consumers and ...
Chen L, Chen G, Ma S, Wang S.
europepmc +2 more sources
Firm innovation activities and consumer brand loyalty: A path to business sustainability in Asia. [PDF]
Front Psychol, 2022 BackgroundIn recent years, technological advancements have increased the importance of innovation activities. Therefore, firms invest millions of dollars in innovation activities to ensure long-term business sustainability.
Yi L, Khan MS, Safeer AA.
europepmc +2 more sources
İzmir İktisat Dergisi, 2019 The purpose of this study is to determine whether brand performance has mediating effect on the relationship between confusion - brand loyalty and between uncertainty avoidance – brand loyalty or not. The proposed model was tested on 437 participants. As
Çiğdem Unurlu
doaj +2 more sources
ANALISA LOYALITAS GENERASI Z TERHADAP PILIHAN SKINCARE
Jurnal Ilmiah Bisnis dan Ekonomi Asia, 2023 Penelitian ini dilakukan dengan tujuan untuk mengetahui pengaruh brand satisfaction dan customer engagement terhadap brand loyalty melalui brand attitude, brand attachment dan customer trust.
Alifia Lisda Zetty Aqmi +1 more
doaj +1 more source
DeReMa (Development Research of Management): Jurnal Manajemen, 2021 The purpose of this research is to test the effect of brand experience on brand loyalty, brand experience on brand love, brand love on brand loyalty, and brand love in mediating the influence of brand experience on brand loyalty.
Stefany Stefany +2 more
doaj +1 more source
Behavioral Sciences, 2023 Smartphones have become increasingly essential in people’s daily lives. Studying the enablers that influence students’ smartphone buying intentions can inform technology-enhanced learning development, whereas research on brand loyalty and experience is ...
Meng Na +5 more
doaj +1 more source
MIX: Jurnal Ilmiah Manajemen, 2021 The purpose of this research is to examine whether 1) brand image can predict loyalty intention 2) brand credibility can predict loyalty intention 3) brand credibility can predict brand commitment 4) brand commitment can predict loyalty intention 5 ...
Keni Keni, Callista Callista
doaj +1 more source
Effects of Sales on Brand Loyalty [PDF]
Journal of Agricultural & Food Industrial Organization, 2006 Although many theoretical industrial organization models are based on the existence of a critical mass of exogenously brand loyal consumers, we find little empirical evidence supporting these assumptions in the orange juice retail market. There are very few loyal consumers.
Villas-Boas, Sofia B +2 more
openaire +3 more sources
Majalah Ilmiah Bijak, 2023 The study focuses on Millennials in Bekasi City to examine the relationship between brand experience, brand trust, brand love and brand loyalty. This study uses a quantitative approach with convenient sampling and survey methods to collect data from 100 ...
Murti Wijayanti +2 more
doaj +1 more source