Results 21 to 30 of about 271,909 (310)

The role of brand loyalty and social media in e-commerce interfaces: survey results and implications for user interfaces [PDF]

, 2015
This paper explores the role of brand loyalty and social media in e-commerce interfaces. A survey consisting of 118 respondents was contacted to address the questions relating to online shopping and brand loyalty. Link between the frequency of access and
A Bryman, A Dick, AM Degeratu, C Emmanouilides, D Rigas, F Davis, I Ajzen, I Ajzen, II Bruner, J Alba, JF Engel, JL Hale, K Lee, M Evans, M Fishbein, M Fishbein, M Solomon, Maja Kalauz, MB Beauchamp, P Hillenbrand, PH Bloch, PR Warshaw, RP Bagozzi, S Goldscher, SR Colwell, V Reimers, V Venkatesh, Y Lee, Z Gürhan-Canli   +28 more
core   +2 more sources

Pengaruh Citra Merek, Persepsi Kualitas, dan Social Media Influencer Terhadap Loyalitas Merek Somethinc: Studi Pada Pengguna Produk Merek Somethinc

Jurnal Aplikasi Bisnis dan Manajemen, 2023
Somethinc is a new beauty brand that has a great demand by consumers. Many researchers are interested to researched on Somethinc with different research focuses.
Fairuz Malinda Rahma, Ujang Sumarwan, Popong Nurhayati   +2 more
doaj   +1 more source

THE EFFECTS OF SERVICE QUALITY AND CORPORATE REBRANDING ON BRAND IMAGE, CUSTOMER SATISFACTION, BRAND EQUITY AND CUSTOMER LOYALTY: STUDY IN ADVERTISING COMPANY AT TVONE [PDF]

Russian Journal of Agricultural and Socio-Economic Sciences, 2016
The purpose of this study was to analyze the effects of service quality on brand image, service quality on customer satisfaction, service quality on brand equity, service quality on customer loyalty, corporate rebranding on brand image, corporate ...
Chaniago A.
doaj   +1 more source

The Moderating Role of Uncertainty Avoidance on Consumer Brand Engagement and Band Loyalty in Virtual Brand Communities [PDF]

E3S Web of Conferences, 2023
This study aims to investigate the role of consumer brand engagement (CBE) in virtual brand communities regarding loyalty attitudes and uncertainty avoidance. Data set of 750 responses was collected from the students of NTU who joined any brand community
Muhammad Ibrahim Shahid, Muhammad Hashim, Sajjad Ahmad Baig, Muhammad Nazam   +3 more
doaj   +1 more source

PENGARUH BRAND IMAGE, BRAND SATISFACTION DAN BRAND TRUST TERHADAP BRAND LOYALTY FINANCIAL: E-WALLET

E-Jurnal Manajemen, 2023
Banyaknya perusahaan dalam negeri di industri fintech, menjadikan aplikasi e-wallet masih menjadi primadona untuk solusi cashless di Indonesia. LinkAja merupakan penyedia jasa pembayaran berbasis server yang merupakan produk dari PT.
I Gusti Bagus Ngurah Divta Ananta, Ni Nyoman Rsi Respati   +1 more
doaj   +1 more source

Effects of Brand Experience on Brand Loyalty in Indonesian Casual Dining Restaurant: Roles of Customer Satisfaction and Brand of Origin [PDF]

Tourism and Hospitality Management, 2018
Purpose – this study aims to scrutinize direct and indirect effects of brand experience on brand loyalty and to investigate the moderating effect of brand of origin in the context of Indonesian casual dining restaurant.
Ananda Sabil Hussein
doaj   +1 more source

BRAND LOYALTY MODEL BASED ON BRAND LOVE AND BRAND TRUST

Jurnal Ilmiah Bisnis dan Ekonomi Asia
This research aims to examine the relationship between brand love and brand loyalty through brand trust in BHS brand sarongs. The sample in this study was 100 respondents, with a sampling technique using a non-probability sampling technique, with a ...
Siti Asiyah, Deni Irfayanti
doaj   +1 more source

New brands: Near-instant loyalty [PDF]

Journal of Targeting, Measurement and Analysis for Marketing, 2000
It is widely thought that loyalty to successful new brands or line-extensions evolves slowly. An unexpected but striking finding therefore is that loyalty to the new brand was near-instant in some 20 cases examined so far: the new brands' average purchase frequency at launch is already normal, i.e.
Andrew Ehrenberg, Gerald Goodhardt
openaire   +1 more source

The Influence of Brand Image on Brand Loyalty through Brand Love: A Case Study on the Panasonic Brand

The Spirit of Society Journal: International Journal of Society Development and Engagement
Understanding the factors that influence brand loyalty is crucial because it enables businesses to devise effective strategies to retain customers, enhance customer satisfaction, and ensure long-term profitability.
Sengguruh Nilowardono, I Putu Artaya, Made Kamisutara, I Gede Arimbawa   +3 more
doaj   +1 more source

Understanding rural Chinese consumers’ behavior: A stimulus–organism–response (S-O-R) perspective on Huawei’s brand loyalty in China

Cogent Business & Management, 2021
This study examined the effect of familiarity with the Huawei smartphone brand as a mediator between brand involvement and brand loyalty in China and explored behavioral and attitudinal loyalty as two major components of brand loyalty.
Zhiyuan Yu, Worasak Klongthong, Jakkrit Thavorn, Chittipa Ngamkroeckjoti   +3 more
doaj   +1 more source