Results 1 to 10 of about 23,304 (213)
The Effect of Brand Equity on Brand Attitude and Brand Loyalty in Exhibition [PDF]
SHS Web of Conferences, 2014 The purpose of this study is to examine the influential relationships among exhibition brand equity, brand attitude and brand loyalty, focusing on the participants of ‘HANATOUR International Travel Show’ to evaluate brand equity and provide some helpful ...
Shin Namju +3 more
doaj +2 more sources
Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance [PDF]
International Journal of Hospitality Management, 2019 This paper develops a multi-disciplinary measure of the brand signature construct by means of literature review and primary data analysis. This study explains that brand signature involves (i) endorsement of consistent consumer attitude toward diffusion of a brand name and brand logo (consists of typeface, design, and color); (ii) the expression and ...
Pantea Foroudi
exaly +2 more sources
Investigating brand romance, brand attitude and brand loyalty in the cellphone industry
Acta Commercii, 2013 Orientation: Fast growth and intense competition characterise the South African cellphone industry. Customers switch easily between cellphone brands and marketers are challenged to cultivate brand relationships with customers in order to ensure brand ...
Liezl-Marié Kruger +3 more
doaj +4 more sources
How Do Product Positioning and Consumer Knowledge of Green Brands Lead To Purchase Decisions?
Indonesian Journal of Business and Entrepreneurship, 2023 Green branding has become a relevant strategy for winning the business competition. However, limited research has been conducted specifically investigating the role of green branding positioning on consumer green brand attitude and brand purchase.
Indah Fatmawati, Nauval Al Amudi
doaj +1 more source
Türkiye İletişim Araştırmaları Dergisi, 2021 Online TV streaming platforms are emerging markets. The assessment of customer-brand relations andbrand experiences on these platforms will be useful in developing, testing structural models, and examiningthe indirect-direct effects on brand loyalty ...
Namık Kemal Deveci +2 more
doaj +1 more source
Social Media Marketing and Educational Institution Brand Awareness, Image, and Attitude
Qalamuna, 2022 This empirical study seeks to elucidate the impact of social media marketing (SMM) on forming brand awareness, brand image, and brand attitude within the educational institution context.
Carolin Marhareita +2 more
doaj +1 more source
Analisis Variabel yang Mempengaruhi Minat Investasi Berbasis Aplikasi
Jurnal Bisnis dan Manajemen, 2021 This study considers how the direct and indirect impact from variable of advertising attitude, brand awareness, brands attitude to interest in using online investment applications.
Lina Affifatusholihah +1 more
doaj +1 more source
CITY BRANDING DI JEMBER : ANALISIS PERSPEKTIF DARI PENGUNJUNG
Business and Finance Journal, 2021 This study aims to analyze the effect of brand attitude and brand image on brand preference through mediating brand equity. The data collection technique used was a survey through a questionnaire given to respondents.
Ardian Jaya Prasetya +2 more
doaj +1 more source
Local, global and glocal consumer brand relationships [PDF]
Spanish Journal of Marketing-ESIC, 2019 Purpose – This paper fills a gap in the literature on branding, as local and glocal brands have not received as much attention as global brands from academics and practitioners and the scarce amount of relevant research done on glocal branding strategies
Miguel Ángel Lopez-Lomelí +2 more
doaj +1 more source
Consumer Perceptions of Brand Localness and Globalness in Emerging Markets: A Cross-Cultural Context
Frontiers in Psychology, 2022 The globalization of markets and consumer behavior has changed dramatically in recent years. Similarly, global and local brands are facing many challenges in emerging markets.
Asif Ali Safeer +3 more
doaj +1 more source