Results 1 to 10 of about 16,873 (118)

Research trends, developments, and future perspectives in brand attitude: A bibliometric analysis utilizing the Scopus database (1944–2021) [PDF]

Heliyon, 2023
Nor Zafir Md Salleh, Adnan Ali
exaly   +2 more sources

A study on the influence of virtual idol endorsers on consumer brand attitude. [PDF]

Front Psychol
Song P, Wang T, Shi K, Zhao Y, Xu X.
europepmc   +3 more sources

Customers' Experiences of Compassion and Brand Attitude: Evidence From Low-Cost Carriers. [PDF]

Front Psychol, 2021
Ko SH, Choi Y, Kim J.
europepmc   +1 more source

The Effects of Types of Service Providers on Experience Economy, Brand Attitude, and Brand Loyalty in the Restaurant Industry. [PDF]

Int J Environ Res Public Health, 2022
Hwang J, Abbas J, Joo K, Choo SW, Hyun SS.   +4 more
europepmc   +1 more source

Effects of Celebrity Characteristics, Perceived Homophily, and Reverence on Consumer-Celebrity Para-Social Interaction and Brand Attitude. [PDF]

Front Psychol, 2021
Zhang K, Zhang M, Li C.
europepmc   +1 more source

How brand attitude, brand quality, and brand value affect Thai canned tuna consumer brand loyalty. [PDF]

Heliyon, 2021
Chuenban P, Sornsaruht P, Pimdee P.
europepmc   +1 more source

Modeling Airline Crisis Management Capability: Brand attitude, brand credibility and intention. [PDF]

J Air Transp Manag, 2020
Hsiu-Ying Kao G, Wang SW, Farquhar JD.
europepmc   +1 more source

The Influence of Green Brand Affect on Green Purchase Intentions: The Mediation Effects of Green Brand Associations and Green Brand Attitude. [PDF]

Int J Environ Res Public Health, 2020
Chen YS, Chang TW, Li HX, Chen YR.
europepmc   +1 more source

Dataset on the relationship between consumer satisfaction, brand attitude, brand preference and purchase intentions of dairy product: The case of the Laayoune-Sakia El Hamra region in Morocco. [PDF]

Data Brief, 2020
Boubker O, Douayri K.
europepmc   +1 more source

From sustainability signals to brand attitudes: the roles of locus of control, brand activism beliefs, brand genuineness, and trust among generation Z consumers [PDF]

Polyxeni Jenny Palla, Evangelia Palla, Dimitris Drossos   +2 more
openalex   +1 more source