Results 11 to 20 of about 419,473 (307)
The Effect of Brand Equity on Brand Attitude and Brand Loyalty in Exhibition [PDF]
SHS Web of Conferences, 2014 The purpose of this study is to examine the influential relationships among exhibition brand equity, brand attitude and brand loyalty, focusing on the participants of ‘HANATOUR International Travel Show’ to evaluate brand equity and provide some helpful ...
Shin Namju +3 more
doaj +2 more sources
Investigating brand romance, brand attitude and brand loyalty in the cellphone industry
Acta Commercii, 2013 Orientation: Fast growth and intense competition characterise the South African cellphone industry. Customers switch easily between cellphone brands and marketers are challenged to cultivate brand relationships with customers in order to ensure brand ...
Liezl-Marié Kruger +3 more
doaj +4 more sources
Management Analysis JournalThe market for food and beverage products in Indonesia has experienced positive development, especially with the success of Kopiko candy, which reinforces its positive image among consumers. This research explores the impact of brand attitude on positive
Ilham Sigit, Ferry Tema Atmaja
doaj +2 more sources
News Feed Advertising and Positive Attitude: An Interpretation Model Based on Information Processing
Frontiers in Psychology, 2021 This study mainly examines the different effects and mechanisms of news feed advertising (vs. traditional display advertising) on advertising attitude and brand attitude by using an observational experiment that categorized participants based on their ...
Qinglong Du +3 more
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A Comparison of Attitudinal Loyalty Measurement Approaches [PDF]
, 2002 The aim of this paper is to present the empirical tests of two measures of attitudinal brand loyalty to identify if they are items of a single construct or two distinct constructs.
Bennett, Rebekah, Rundle-Thiele, Sharyn
core +2 more sources
Attitudes towards American brands and Brand America [PDF]
Place Branding and Public Diplomacy, 2007 A study of 556 students at colleges and universities in Australia, Hong Kong and Singapore explored the relationship between attitude towards the United States and brand attitudes and preferences. Singaporean student attitudes towards both the US Government and US people were higher than were those of the Australian and Hong Kong students.
Fullerton, Jami +4 more
openaire +2 more sources
Upajiwa Dewantara: Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat, 2018 The purpose of this research is to know the positive influence of brand awareness toward brand attitude, subjective norm toward brand attitude, belief of label of halal to brand attitude, brand attitude toward buying interest, brand awareness to buying ...
maratush sholihah, Henny Welsa
doaj +1 more source
The Effect of Destination Brand Experience on Tourist Citizenship Behavior: With Emphasis on the Role of Tourism Destination Brand Attitude, Passion and Commitment (Case Study: Isfahan) [PDF]
Muṭāli̒āt-i Mudīriyyat-i Gardishgarī, 2021 Tourists' experience of a tourism destination brand is the basis of many of their behavioral consequences. Therefore, in the present study, the effect of tourism destination brand experience on tourist citizenship behaviors with Emphasis on the role of ...
Saied Saieda Ardakani +2 more
doaj +1 more source
Building brands through experiential events: when entertainment meets education [PDF]
, 2018 Experiential marketing is increasingly getting companies’ attention as a strategy to interact with consumers and engage them to better convey their brand image and positioning.
Addis, Michela +2 more
core +1 more source
The impact of nostalgic corporate storytelling on brand heritage: A multiple mediation model
International Journal of Business Science and Applied Management, 2022 Given that previous studies have supported the idea that brand storytelling has a significant impact on consumer behaviour, brand stories are increasingly becoming a part of companiesâ marketing communications tools.
Riskos, K. +3 more
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