Results 11 to 20 of about 23,304 (213)
, 2023 This study aims to determine the effect of brand attitude, brand affect and brand characteristic on consumer brand intention attitude with brand loyalty as an intervening variable on Iphone smartphone products.
Hasbullah Hasbullah, Sriyono Sriyono
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STUDI MENGENAI CITY BRANDING KOTA YOGYAKARTA SEBAGAI KOTA PELAJAR DI INDONESIA
Matrik, 2019 Penelitian ini bertujuan untuk menganalisis pengaruh attitude toward brand, brand uniqueness, dan brand personality terhadap self-brand connection serta pengaruh self-brand connection terhadap brand advocacy.
Steffanie Yu, Ari Setiyaningrum
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News Feed Advertising and Positive Attitude: An Interpretation Model Based on Information Processing
Frontiers in Psychology, 2021 This study mainly examines the different effects and mechanisms of news feed advertising (vs. traditional display advertising) on advertising attitude and brand attitude by using an observational experiment that categorized participants based on their ...
Qinglong Du +3 more
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The effect of social media communication on consumer perceptions of brands [PDF]
, 2013 Researchers and brand managers have limited understanding of the effects social media communication has on how consumers perceive brands. We investigated 504 Facebook users in order to observe the impact of firm-created and user-generated social media ...
Dabrowski, D +6 more
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Emotional Brand Attachment and Attitude toward Brand Extension
, 2020 This study aims to investigate how emotional brand attachment contributes to attitude toward brand extension. Data were collected from 1236 users of Apple and Samsung Smartphones using structured questionnaire and analyzed by structural equation modeling
Thaichon, P +3 more
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Upajiwa Dewantara: Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat, 2018 The purpose of this research is to know the positive influence of brand awareness toward brand attitude, subjective norm toward brand attitude, belief of label of halal to brand attitude, brand attitude toward buying interest, brand awareness to buying ...
maratush sholihah, Henny Welsa
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The Effect of Destination Brand Experience on Tourist Citizenship Behavior: With Emphasis on the Role of Tourism Destination Brand Attitude, Passion and Commitment (Case Study: Isfahan) [PDF]
Muṭāli̒āt-i Mudīriyyat-i Gardishgarī, 2021 Tourists' experience of a tourism destination brand is the basis of many of their behavioral consequences. Therefore, in the present study, the effect of tourism destination brand experience on tourist citizenship behaviors with Emphasis on the role of ...
Saied Saieda Ardakani +2 more
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Attitudes towards American brands and Brand America [PDF]
Place Branding and Public Diplomacy, 2007 A study of 556 students at colleges and universities in Australia, Hong Kong and Singapore explored the relationship between attitude towards the United States and brand attitudes and preferences. Singaporean student attitudes towards both the US Government and US people were higher than were those of the Australian and Hong Kong students.
Fullerton, Jami +4 more
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Transfer of brand knowledge in business-to-business markets: A qualitative study [PDF]
, 2009 This is the author's accepted manuscript (under the provisional title "Transfer of brand knowlede in business-to-business markets by brand when personified as a human: A qualitative study").
Michael Bourlakis +6 more
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The impact of nostalgic corporate storytelling on brand heritage: A multiple mediation model
International Journal of Business Science and Applied Management, 2022 Given that previous studies have supported the idea that brand storytelling has a significant impact on consumer behaviour, brand stories are increasingly becoming a part of companiesâ marketing communications tools.
Riskos, K. +3 more
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