STUDI MENGENAI CITY BRANDING KOTA YOGYAKARTA SEBAGAI KOTA PELAJAR DI INDONESIA
Matrik, 2019 Penelitian ini bertujuan untuk menganalisis pengaruh attitude toward brand, brand uniqueness, dan brand personality terhadap self-brand connection serta pengaruh self-brand connection terhadap brand advocacy.
Steffanie Yu, Ari Setiyaningrum
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Consumer Perceptions of Brand Localness and Globalness in Emerging Markets: A Cross-Cultural Context
Frontiers in Psychology, 2022 The globalization of markets and consumer behavior has changed dramatically in recent years. Similarly, global and local brands are facing many challenges in emerging markets.
Asif Ali Safeer +3 more
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Emotional Brand Attachment and Attitude toward Brand Extension
, 2020 This study aims to investigate how emotional brand attachment contributes to attitude toward brand extension. Data were collected from 1236 users of Apple and Samsung Smartphones using structured questionnaire and analyzed by structural equation modeling
Thaichon, P +3 more
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Asia Marketing Journal, 2013 Research on purchase intention had showed remarkable progress in contributing to the theory of consumer behavior. Despite the popularity of academic discussions on various issues influencing purchase intention, the mediating role of brand recall and ...
Azaze Azizi Abdul Adis, Hyung Jun Kim
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News Feed Advertising and Positive Attitude: An Interpretation Model Based on Information Processing
Frontiers in Psychology, 2021 This study mainly examines the different effects and mechanisms of news feed advertising (vs. traditional display advertising) on advertising attitude and brand attitude by using an observational experiment that categorized participants based on their ...
Qinglong Du +3 more
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The role of brand trust within related and unrelated brand extension activities : a consumer perspective [PDF]
, 2003 The research examines the structure of consumer-brand `trust', and the concept's role within brand extension evaluation decisions, an association largely neglected within existing consumer brand extension literature.
Reast, Jon David
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The impact of nostalgic corporate storytelling on brand heritage: A multiple mediation model
International Journal of Business Science and Applied Management, 2022 Given that previous studies have supported the idea that brand storytelling has a significant impact on consumer behaviour, brand stories are increasingly becoming a part of companiesâ marketing communications tools.
Riskos, K. +3 more
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The Effect of Destination Brand Experience on Tourist Citizenship Behavior: With Emphasis on the Role of Tourism Destination Brand Attitude, Passion and Commitment (Case Study: Isfahan) [PDF]
Muṭāli̒āt-i Mudīriyyat-i Gardishgarī, 2021 Tourists' experience of a tourism destination brand is the basis of many of their behavioral consequences. Therefore, in the present study, the effect of tourism destination brand experience on tourist citizenship behaviors with Emphasis on the role of ...
Saied Saieda Ardakani +2 more
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Investigating brand romance, brand attitude and brand loyalty in the cellphone industry
Acta Commercii, 2013 Orientation: Fast growth and intense competition characterise the South African cellphone industry. Customers switch easily between cellphone brands and marketers are challenged to cultivate brand relationships with customers in order to ensure brand ...
Liezl-Marié Kruger +3 more
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Russian Journal of Agricultural and Socio-Economic Sciences, 2020 This study was designed to test empirical truths between two or more research variables that have been formulated in the hypothesis. The research variables used were expertness, trustworthiness, similarity, attractiveness, attitude to advertisement, and ...
Sulivyo L., Handra T.
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