Results 21 to 30 of about 419,473 (307)
ANALISA LOYALITAS GENERASI Z TERHADAP PILIHAN SKINCARE
Jurnal Ilmiah Bisnis dan Ekonomi Asia, 2023 Penelitian ini dilakukan dengan tujuan untuk mengetahui pengaruh brand satisfaction dan customer engagement terhadap brand loyalty melalui brand attitude, brand attachment dan customer trust.
Alifia Lisda Zetty Aqmi +1 more
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The Influence of Instagram Advertising on Destination Visit Intention [PDF]
African Journal of Hospitality, Tourism and Leisure, 2020 The current study examines the effect of social media-based (Instagram) influencer advertising, on advertising cognition, attitude towards a brand, brand beliefs, as well as intention to visit a tourist destination, on a sample of consumers in Gauteng ...
Rejoice Jealous Tobias-Mamina +3 more
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Russian Journal of Agricultural and Socio-Economic Sciences, 2020 This study was designed to test empirical truths between two or more research variables that have been formulated in the hypothesis. The research variables used were expertness, trustworthiness, similarity, attractiveness, attitude to advertisement, and ...
Sulivyo L., Handra T.
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Tạp chí Khoa học Đại học Đà Lạt, 2022 Creating shared value (CSV) has been predicted as the next evolution of corporate social responsibility. Companies that follow the CSV approach integrate economic, societal, and environmental objectives in their strategy to pursue sustainability and ...
Ha Thu Nguyen, Phong Lam Le
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The Effect of Color Saturation on Brand Attitudes in Brand Logo Redesign
Maketingu Janaru, 2023 An increasing number of brands have been redesigning their logo. While the manner of change varies, some brands only change the logo color. This study examined the effect of changes in color saturation during brand logo changes on consumers’ brand ...
Hisashi Kawamata, Takeshi Moriguchi
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Effects of Corporate Social Responsibility on consumer brand loyalty [PDF]
Revista Brasileira de Gestão De Negócios, 2019 Purpose – This paper analyses the influence of CSR associations on brand loyalty. We propose a theoretical model that includes the mediating role of brand awareness, brand attitude and customer satisfaction in the effect of CSR on loyalty, measured as a ...
José Javier Rivera +2 more
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BRAND: Brand recognition and attitude norms database
Behavior Research MethodsAbstract Research involving brands has increased substantially in recent decades. However, no extensive and free dataset of consumer responses to branding stimuli exists. The present research develops and validates such a dataset, which we call the Brand Recognition and Attitude Norms Database (BRAND).
Raffaelli, C. +3 more
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Sports Celebrity endorsement impact on purchase intention
Revista Galega de Economía, 2023 This research aims to study Celebrity Endorsement in the context of Social Media when practiced by Sports Celebrities and its influence on Purchase Intention.
Francisco Moreira +3 more
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Model analysis of slogan attitude, brand attitude, and brand recall of retail brands
The Research Journal of the Costume Culture, 2013 In this study, it was explored a research model consisting of slogan attitude, brand familiarity, brand attitude, brand recall, and product category recall of retailers. Experimental research was conducted with 3,028 males and females in their 20`s to 40`s using stimuli of 10 slogan-brand sets from various types of retailers.
openaire +2 more sources
PLoS ONE, 2023 The importance of agricultural products' regional public brands, owned by relevant organizations and jointly used by several agricultural production and operation entities, is increasing in contemporary marketing research.
Qiyun Liu, Xinyuan Wang
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