Results 31 to 40 of about 419,473 (307)

A new model of how celebrity endorsements work: attitude toward the endorsement as a mediator of celebrity source and endorsement effects [PDF]

, 2015
This research introduces attitude towards the endorsement as a mediating variable in the relationships between celebrity source and endorsement factors and brand attitude.
Ajzen I., Amos C., Anne W. Mägi, Atkin C., Freiden J.B., Hanna Hjalmarson, Hovland C.I., Lars Bergkvist, Mehta A., Ohanian R., Pedhazur E.J., Rossiter J.R.   +11 more
core   +2 more sources

PENGARUH BRAND SIGNATURE DAN BRAND FAMILIARITY TERHADAP BRAND ATTITUDE

Jurnal Ilmu Manajemen, 2023
This study aims to examine how brand familiarity and brand signature affect brand attitude. The knowledge gap in this study's research pertains to brand signature and familiarity with brand attitudes. Since there has never been research on brand signature and familiarity, this study fills a novelty gap in the field.
Meilan Mustikasari, Sarah Rusfianti, Lingga Yuliana   +2 more
openaire   +1 more source

Moderating effect of the type of brand on the belief-attitude-behaviour model [PDF]

, 2017
Drawing from the Signaling theory we built a model of the moderating effects of the type of brand in a belief-attitude-behaviour model, namely brand evaluation, brand attitude and purchase intention.
Llonch Andreu, Joan, López Lomelí, Miguel Ángel, Rialp Criado, Josep, Rondán Cataluña, Francisco Javier (Coordinador)   +3 more
core  

Consumer perceptions of co-branding alliances: Organizational dissimilarity signals and brand fit [PDF]

, 2016
This study explores how consumers evaluate co-branding alliances between dissimilar partner firms. Customers are well aware that different firms are behind a co-branded product and observe the partner firms’ characteristics.
A Bangerter, A Bengtsson, A Besharat, A Josiassen, A Parkhe, A Rindfleisch, AB Monga, AM Levin, Annika Baade, AP Man De, AR Rao, AR Rao, AS Ashton, B Faultrier de, B Helmig, B Wernerfelt, BA Lafferty, BL Connelly, BL Simonin, BM Samuelsen, BS Gammoh, BS Gammoh, C Atzmüller, C Baumgarth, C Bluemelhuber, C Cavazos, C Sauer, Carolin Decker, CE Newmeyer, CH Fong, CM Beckman, CS Alexander, CW Park, D Abrahams, D Chaffey, D Dougherty, DB Arnett, DR King, EC Garbarino, FT Rothaermel, G Balabanis, G Hofstede, H Aguinis, H Ahn, H Yang, J Groß, J Jacoby, J Oeppen, J Weber, JA Baum, JH Dyer, JH Dyer, JH Washburn, JJ Reuer, JJ Reuer, JK Lee, JV Singh, JW Payne, K Charry, K Harrigan, K Thompson, KC Lau, KE Voss, KL Keller, KW Glaister, L Aiman-Smith, L Leuthesser, L Sauvée, L Smarandescu, L Zhang, LC Ueltschy, LH Essoussi, LM Bouten, M Graham, M Grębosz, M Meier, M O’Dwyer, M Spence, MA Hitt, MG Colombo, MT Dacin, N Koschate-Fischer, N Li, N Xiao, NJ Ashill, P Ghemawat, P Hall, P Kale, PFA Dilling, R Abratt, R Gulati, R Lans Van der, RJ Karren, S Ahn, S Chung, S Czellar, S Dickinson, S Dickinson, S Erevelles, S Herm, S Menard, S Sharma, S Sénéchal, S Zaheer, S Zhang, SA Al Khattab, SB Walchli, SFA Aghdaie, SM Baxter, SP Kalafatis, ST Hong, SY Jun, T Blackett, T Mellewigt, TE Stuart, TJ Brown, TK Das, TR Graeff, V Swaminathan, V Swaminathan, W Shan, X Fang, X Fang, Y Li, Z Gürhan-Canli   +124 more
core   +2 more sources

Pediatric Oncology Nursing Competencies in Latin America and the Caribbean: A Scoping Review to Inform Practice, Education, and Research

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Background Nurses are central to cancer care for children and adolescents, yet no comprehensive synthesis has defined essential core competencies for pediatric oncology nursing (PON) practice internationally, particularly in Latin America and the Caribbean (LAC).
Luís Carlos Lopes‐Júnior, Edmara Bazoni Soares Maia, Soad Fuentes‐Alabí, Courtney E. Sullivan, Monnie Abraham, Mauricio Maza, Liliana Vásquez Ponce, Regina Aparecida Garcia Lima   +7 more
wiley   +1 more source

‘They Need to Hear You Say It’: Healthcare Professionals’ Perspectives on Barriers and Enablers to End‐of‐Life Discussions With Adolescents and Young Adults With Cancer

Pediatric Blood &Cancer, EarlyView.
ABSTRACT End‐of‐life conversations with adolescents and young adults (AYAs) with cancer rarely occur without the guidance of healthcare professionals. As a part of the ‘Difficult Discussions’ study, focused on palliative care and advance care planning discussions with AYAs with cancer, we investigated the factors that healthcare professionals identify ...
Justine Lee, Holly Evans, Claire E. Wakefield, Antoinette Anazodo, Richard J. Cohn, Brittany C. McGill, Elizabeth A. Lobb, Lori Wiener, Madeleine L. Juhrmann, Ursula M. Sansom‐Daly   +9 more
wiley   +1 more source

When Does the Influencer Matter? [PDF]

, 2020
The purpose of this research is to identify what factors contribute to the effectiveness of social media influencers’ posts. The first phase of this project studied people’s initial feelings towards social media influencers using a focus group.
Tivnan, Ashley
core   +1 more source

Brand placement in music videos: the effect of brand prominence and artist connectedness on brand recall and brand attitude [PDF]

, 2012
This study uses a 2 by 2 between subjects factorial design to investigate the impact of brand prominence and artist connectedness on brand placement effectiveness in music videos.
Cauberghe, Veroline, Faseur, Tine, Hudders, Liselot, Panic, Katarina, Zimmerman, Eva   +4 more
core  

CD47 promotes mitogen‐activated protein kinase and epithelial‐to‐mesenchymal transition molecular programs to drive prometastatic phenotypes in non‐small cell lung cancer

Molecular Oncology, EarlyView.
Beyond its role in immune evasion, this study identified that CD47 drives tumor‐intrinsic signaling in non‐small cell lung cancer (NSCLC). Transcriptomic profiling and functional studies revealed that CD47 regulates cell adhesion, migration, and metastasis through an ERK–EMT signaling axis.
Asa P.Y. Lau, Lilian G. Zhai, Ryunosuke Hoshi, Zackary Rousseau, Abraam Zakhary, Yin Fang Wu, Rola M. Saleeb, Heyu Ni, Kelsie L. Thu   +8 more
wiley   +1 more source

Spreading the virus : emotional tone of viral advertising and its effect on forwarding intentions and attitudes [PDF]

, 2011
iral advertising has attracted advertisers in recent years, yet little is known about how exactly it works from an information processing perspective. This study extends knowledge by exploring how the emotional tone (pleasant, unpleasant, coactive) of ...
Bolls, Paul, Eckler, Petya
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