Results 31 to 40 of about 23,304 (213)
BRAND: Brand recognition and attitude norms database
Behavior Research MethodsAbstract Research involving brands has increased substantially in recent decades. However, no extensive and free dataset of consumer responses to branding stimuli exists. The present research develops and validates such a dataset, which we call the Brand Recognition and Attitude Norms Database (BRAND).
Raffaelli, Carolina +3 more
openaire +2 more sources
Management Analysis JournalThe market for food and beverage products in Indonesia has experienced positive development, especially with the success of Kopiko candy, which reinforces its positive image among consumers. This research explores the impact of brand attitude on positive
Ilham Sigit, Ferry Tema Atmaja
doaj +1 more source
Negative brand beliefs and brand usage
, 2008 This research focuses on consumer brand usage segments and the responses they give to negative attributes in brand image studies. Analysis was conducted across three markets and four approaches for measuring brand beliefs with respondents who were ...
Jenni Romaniuk +3 more
core +1 more source
PENGARUH BRAND SIGNATURE DAN BRAND FAMILIARITY TERHADAP BRAND ATTITUDE
Jurnal Ilmu Manajemen, 2023 This study aims to examine how brand familiarity and brand signature affect brand attitude. The knowledge gap in this study's research pertains to brand signature and familiarity with brand attitudes. Since there has never been research on brand signature and familiarity, this study fills a novelty gap in the field.
Meilan Mustikasari +2 more
openaire +1 more source
The Impact of Fit and Goal Congruency on Consumers’ Attitude to Brand Extensions
Marketing Management Journal, 2006 This paper investigates the role of a brand extension's fit and consumer goal congruence in the formation of consumers' attitude to an extension. Experimental results found that brand extension fit impacted attitude toward brand extensions.
SUSAN BRUDVIG, PUSHKALA RAMAN
doaj +1 more source
Match them, if you can! The similarity between brand personality and endorser personality as determinant of perceived fit and purchase intentions [PDF]
, 2009 Objectives. The match-up hypothesis states that endorsements will be more effective in advertisements when there is congruence between endorser (i.e., a celebrity) and endorsed product (e.g., Till & Busler, 2000). Unlike most previous research, which has
Felser, Georg +2 more
core +1 more source
Manajemen dan Bisnis, 2015 This study integrates the research model developed by Ng et al., (2014), Chen (2010), and Bekk et al., (2016) and aims to analyze the antecedent and impact of green brand equity on Honda motorcycle with Programmable Fuel Injection (PGM-FI) technology in ...
Michael Saputra Prajugo
doaj +1 more source
Jurnal Riset Manajemen Sains Indonesia, 2014 The purpose of the research are to describe brand knowledge, perceived quality and consumer innovativeness toward brand extension attitude, to test the influence of brand knowledge toward brand extension attitude, to test the influence of perceived ...
Mohammad Rizan +2 more
doaj
BRAND EXPERIENCE, ATTITUDE, AND LOYALTY IN BRAND EQUITY FASHION LUXURY BRAND
International Journal of Application on Economics and Business, 2023 Luxury products have become a means of self-actualization in society to show prosperity or wealth. Even so, the consumption of luxury goods is the prerogative of people in the world. There are several studies and research that discuss this luxury item to understand how consumer experiences with brands are either negative or positive, how luxury ...
Esti Mulya Fanandaru +3 more
openaire +1 more source
Buletin Riset Psikologi dan Kesehatan Mental, 2021 Penelitian ini bertujuan untuk mengetahui pengaruh attitude toward green product dan green brand knowledge terhadap green purchase intention pada generasi milenial. Penelitian ini melibatkan 125 partisipan dengan rentang usia 21-41 tahun.
Dea Shinta Saraswati +1 more
doaj +1 more source