Results 31 to 40 of about 1,218,319 (284)
도시특성평가가 도시브랜드개성과 도시태도에 미치는 영향에 대한 탐색적 연구
Asia Marketing Journal, 2008 The purpose of this study is to investigate the antecedents of city brand personality and those effects on city brand personality and attitude toward city.
Chang Jo Yoo +2 more
doaj +1 more source
The Influence of Instagram Advertising on Destination Visit Intention [PDF]
African Journal of Hospitality, Tourism and Leisure, 2020 The current study examines the effect of social media-based (Instagram) influencer advertising, on advertising cognition, attitude towards a brand, brand beliefs, as well as intention to visit a tourist destination, on a sample of consumers in Gauteng ...
Rejoice Jealous Tobias-Mamina +3 more
doaj +1 more source
Asia Marketing Journal, 2010 In this research, through experiments, we show that incongruity of color between mediums has positive influence on brand attitude in terms of integrated management of brand.
Sang Eun Lee, Sang Yong Kim
doaj +1 more source
ANALISA LOYALITAS GENERASI Z TERHADAP PILIHAN SKINCARE
Jurnal Ilmiah Bisnis dan Ekonomi Asia, 2023 Penelitian ini dilakukan dengan tujuan untuk mengetahui pengaruh brand satisfaction dan customer engagement terhadap brand loyalty melalui brand attitude, brand attachment dan customer trust.
Alifia Lisda Zetty Aqmi +1 more
doaj +1 more source
Tạp chí Khoa học Đại học Đà Lạt, 2022 Creating shared value (CSV) has been predicted as the next evolution of corporate social responsibility. Companies that follow the CSV approach integrate economic, societal, and environmental objectives in their strategy to pursue sustainability and ...
Ha Thu Nguyen, Phong Lam Le
doaj +1 more source
The Effect of Color Saturation on Brand Attitudes in Brand Logo Redesign
Maketingu Janaru, 2023 An increasing number of brands have been redesigning their logo. While the manner of change varies, some brands only change the logo color. This study examined the effect of changes in color saturation during brand logo changes on consumers’ brand ...
Hisashi Kawamata, Takeshi Moriguchi
doaj +1 more source
Management Analysis JournalThe market for food and beverage products in Indonesia has experienced positive development, especially with the success of Kopiko candy, which reinforces its positive image among consumers. This research explores the impact of brand attitude on positive
Ilham Sigit, Ferry Tema Atmaja
doaj +1 more source
Effects of Corporate Social Responsibility on consumer brand loyalty [PDF]
Revista Brasileira de Gestão De Negócios, 2019 Purpose – This paper analyses the influence of CSR associations on brand loyalty. We propose a theoretical model that includes the mediating role of brand awareness, brand attitude and customer satisfaction in the effect of CSR on loyalty, measured as a ...
José Javier Rivera +2 more
doaj +1 more source
Pediatric Blood &Cancer, EarlyView.ABSTRACT Background Young adult childhood cancer survivors (YA‐CCS) have an increased risk of treatment‐related health complications throughout their lives. Lifelong survivorship care is recommended, yet many YA‐CCS experience disruptions in care during pediatric‐to‐adult transitions and do not receive recommended survivorship care.
Kevin Shanchen Pu +8 more
wiley +1 more source
Sports Celebrity endorsement impact on purchase intention
Revista Galega de Economía, 2023 This research aims to study Celebrity Endorsement in the context of Social Media when practiced by Sports Celebrities and its influence on Purchase Intention.
Francisco Moreira +3 more
doaj +1 more source