Results 31 to 40 of about 12,462 (263)
The Influence of Instagram Advertising on Destination Visit Intention [PDF]
African Journal of Hospitality, Tourism and Leisure, 2020 The current study examines the effect of social media-based (Instagram) influencer advertising, on advertising cognition, attitude towards a brand, brand beliefs, as well as intention to visit a tourist destination, on a sample of consumers in Gauteng ...
Rejoice Jealous Tobias-Mamina +3 more
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Tạp chí Khoa học Đại học Đà Lạt, 2022 Creating shared value (CSV) has been predicted as the next evolution of corporate social responsibility. Companies that follow the CSV approach integrate economic, societal, and environmental objectives in their strategy to pursue sustainability and ...
Ha Thu Nguyen, Phong Lam Le
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The Effect of Color Saturation on Brand Attitudes in Brand Logo Redesign
Maketingu Janaru, 2023 An increasing number of brands have been redesigning their logo. While the manner of change varies, some brands only change the logo color. This study examined the effect of changes in color saturation during brand logo changes on consumers’ brand ...
Hisashi Kawamata, Takeshi Moriguchi
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PENGARUH BRAND SIGNATURE DAN BRAND FAMILIARITY TERHADAP BRAND ATTITUDE
Jurnal Ilmu Manajemen, 2023 This study aims to examine how brand familiarity and brand signature affect brand attitude. The knowledge gap in this study's research pertains to brand signature and familiarity with brand attitudes. Since there has never been research on brand signature and familiarity, this study fills a novelty gap in the field.
Meilan Mustikasari +2 more
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Effects of Corporate Social Responsibility on consumer brand loyalty [PDF]
Revista Brasileira de Gestão De Negócios, 2019 Purpose – This paper analyses the influence of CSR associations on brand loyalty. We propose a theoretical model that includes the mediating role of brand awareness, brand attitude and customer satisfaction in the effect of CSR on loyalty, measured as a ...
José Javier Rivera +2 more
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Model analysis of slogan attitude, brand attitude, and brand recall of retail brands
The Research Journal of the Costume Culture, 2013 In this study, it was explored a research model consisting of slogan attitude, brand familiarity, brand attitude, brand recall, and product category recall of retailers. Experimental research was conducted with 3,028 males and females in their 20`s to 40`s using stimuli of 10 slogan-brand sets from various types of retailers.
openaire +2 more sources
Sports Celebrity endorsement impact on purchase intention
Revista Galega de Economía, 2023 This research aims to study Celebrity Endorsement in the context of Social Media when practiced by Sports Celebrities and its influence on Purchase Intention.
Francisco Moreira +3 more
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BRAND: Brand recognition and attitude norms database
Behavior Research MethodsAbstract Research involving brands has increased substantially in recent decades. However, no extensive and free dataset of consumer responses to branding stimuli exists. The present research develops and validates such a dataset, which we call the Brand Recognition and Attitude Norms Database (BRAND).
Raffaelli, Carolina +3 more
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PLoS ONE, 2023 The importance of agricultural products' regional public brands, owned by relevant organizations and jointly used by several agricultural production and operation entities, is increasing in contemporary marketing research.
Qiyun Liu, Xinyuan Wang
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BRAND EXPERIENCE, ATTITUDE, AND LOYALTY IN BRAND EQUITY FASHION LUXURY BRAND
International Journal of Application on Economics and Business, 2023 Luxury products have become a means of self-actualization in society to show prosperity or wealth. Even so, the consumption of luxury goods is the prerogative of people in the world. There are several studies and research that discuss this luxury item to understand how consumer experiences with brands are either negative or positive, how luxury ...
Esti Mulya Fanandaru +3 more
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