Results 51 to 60 of about 23,304 (213)
Empirical developments in the measurement of involvement, brand loyalty and their structural relationships in grocery markets [PDF]
, 1995 The paper reports on a research design that attempts to integrate prior theory on consumer involvement and brand loyalty through a unifying model which we test in a longitudinal study of grocery product purchasing.
Walker, David, Knox, Simon
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MIX: Jurnal Ilmiah Manajemen, 2017 . The purpose of this research is to examine the extent to which game-self congruity, brand-self congruity and brand-game congruity simultaneously affect game player‟s attitude towards the advertised brand in advergame.
Yuaniko Paramitra +1 more
doaj
Brand attachment importance to corporate social responsibility causes adherence [PDF]
RAE: Revista de Administração de Empresas, 2018 This study examines the joint effect of brand-cause congruence, brand attachment, and attitude toward corporate social responsibility (CSR) on the intention of consumers to adhere to causes sponsored by a brand.
Annaysa Salvador Muniz Kamiya +3 more
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The role of brand trust within related and unrelated brand extension activities : a consumer perspective [PDF]
, 2003 The research examines the structure of consumer-brand `trust', and the concept's role within brand extension evaluation decisions, an association largely neglected within existing consumer brand extension literature.
Reast, Jon David
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Response formats in questionnaires: Itemized rating scales versus continuous rating scales [PDF]
This paper presents the results of an experimental study comparing itemized rating scales and continuous rating scales. Three dimensions, and one particular construct (brand attitude) served as the basis of the comparisons of multi-item applications of ...
Söderlund, Magnus, Lange, Fredrik
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Sustainable Brand Extensions of Fast Fashion Brands; the Influence on Parent Brand Attitude
International Journal of Advanced Business StudiesFashion industry to be one of the largest consumer industries & the second most polluting in the world because only a few industries confront as many sustainability issues as the fashion industry.
Shreyansh Umesh Sagare, Najla Shafighi
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‘Branding’ explained: Defining and measuring brand awareness and brand attitude
Journal of Brand Management, 2014 Writing in the very first issue of this journal, the present author proposed a comprehensive model of ‘branding’, a managerial process that requires the marketer to establish, in the consumer’s mind, two essential communication effects: brand awareness and then brand attitude. In the present article, he expands this model from two to now three types of
openaire +3 more sources
Journal of Management and Entrepreneurship ResearchObjective: Grounded in the Theory of Planned Behavior (TPB) and the Match-Up Hypothesis, this study examines how celebrity endorsement credibility influences consumers’ purchase intention, with attitude toward the brand as a mediating variable and brand ...
Budhi Haryanto +5 more
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Consumer reactions to self-expressive brand display [PDF]
Brand names and other brand elements are often displayed on one’s body or clothes for the purpose of personal value expression. Despite the frequency of such brand displays in the marketplace, we know little about how consumers respond to seeing brands ...
Raska, David +3 more
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The Effect of Color Saturation on Brand Attitudes in Brand Logo Redesign
Maketingu JanaruAn increasing number of brands have been redesigning their logos. While the manner of redesigning varies, some brands change only the logo color. This study examined the effect of changes in color saturation while brand logo redesigns on consumers’ brand
Hisashi Kawamata, Takeshi Moriguchi
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