Results 1 to 10 of about 132,681 (258)

Restructuring areas, reshaping norms: Denormalizing (e-)cigarette use in Swiss vocational and high schools

Tobacco Prevention and Cessation
Introduction Adolescents often overestimate peer smoking and vaping, increasing the likelihood of initiation. School environments play a central role in shaping these perceptions.
Anna Morf, Frank Wieber, Dominique Truninger, Gilles Chatelain, Bettina Höchli   +4 more
doaj   +1 more source

Perspective-taking in video advertising: insights from EEG connectivity and channel-wise spectral analysis

Frontiers in Behavioral Neuroscience
Perspective-taking, a key social cognition process, plays a significant role in shaping consumer behavior. Despite its relevance, existing research has largely focused on its visuo-spatial dimensions, with little attention given to its cognitive and ...
Marco Bilucaglia, Marco Bilucaglia, Chiara Casiraghi, Chiara Casiraghi, Vincenzo Russo, Vincenzo Russo, Margherita Zito, Margherita Zito   +7 more
doaj   +1 more source

Propagation, not aggregation: linking individual psychological flexibility to organizational functioning

Frontiers in Psychology
Individual psychological flexibility is reliably associated with worker health, and interventions that raise it improve how individuals fare; yet such interventions do not reliably change the organizations those individuals belong to.
Simone Guida, Simone Guida, Claudia Minutola, Claudia Minutola, Giovambattista Presti   +4 more
doaj   +1 more source

Enjoy it! Cosmetic try-on apps and augmented reality, the impact of enjoyment, informativeness and ease of use

Frontiers in Virtual Reality
Virtual Try-On cosmetics apps based on Augmented Reality (AR) technology can improve both consumer product evaluation and purchase decisions, while also supporting companies’ marketing strategies. This study explores the factors influencing the use of AR-
V. Micheletto, S. Accardi, A. Fici, A. Fici, F. Piccoli, C. Rossi, M. Bilucaglia, V. Russo, V. Russo, M. Zito, M. Zito   +10 more
doaj   +1 more source

Behavioral Economics in Consumer Behavior Analysis [PDF]

The Behavior Analyst, 2017
openaire   +2 more sources

AI-driven marketing tactics and consumer behavior: a bibliometric review and systematic literature review. [PDF]

Front Res Metr Anal
Ahuja S, Dutt A, Sahni N, Kaur J.
europepmc   +1 more source

To Buy or Not to Buy Under Brand Image Transgression? Consumer Behavior and Underlying Mechanisms from a Power Distance Belief Perspective. [PDF]

Behav Sci (Basel)
Zhang L, Shi B.
europepmc   +1 more source

Consumer Behavior Toward Andean Grains Among Young Peruvian Adults: Purchase Patterns, Motivations, and Barriers Across Cultural Contexts. [PDF]

Foods
Millones-Liza DY, García-Salirrosas EE, Escobar-Farfán M, Veas-González I, Amasifuen-Reategui M, Acosta-Miraval EO.   +5 more
europepmc   +1 more source

Shaping consumer behavior with artificial intelligence and brand elements. [PDF]

Carbon Balance Manag
Armutcu B.
europepmc   +1 more source

The Role of Health Claims on Consumer Behavior and Food Choice: A Narrative Review. [PDF]

Foods
Tavares HFM, Sampaio GR, de Camargo AC, Torres EAFDS.   +3 more
europepmc   +1 more source