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Consumer behavior [PDF]

open access: yesAnalele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie, 2010
The study of consumers helps firms and organizations improve their marketing strategies by understanding issues such as: the psychology of how consumers think, feel, reason, and select between different alternatives; the psychology of how the consumer is
Silvia PUIU   +2 more
core   +10 more sources

How health warning labels on wine and vodka bottles influence perceived risk, rejection, and acceptance

open access: yesBMC Public Health, 2022
Background Wine consumption has a particular place in the culture of many European countries, and beliefs that wine offers health benefits are widespread. High consumption of wine and other alcoholic beverages among many Europeans correlates with alcohol-
Cornelia Staub, Michael Siegrist
doaj   +1 more source

Development of a Consumer-Based Quality Scale for Artisan Textiles: A Study with Scarves/Shawls

open access: yesTextiles, 2021
Modern textile consumers are increasingly becoming more watchful of the quality of the textiles that they purchase. This has increased the need for textile producers, especially artisan textile makers (e.g., knitters, tailors, dressmakers, seamstresses ...
Denis Richard Seninde   +3 more
doaj   +1 more source

Job Assessment Through Bioelectrical Measures: A Neuromanagement Perspective

open access: yesFrontiers in Psychology, 2021
During recruitment, human resource departments face two challenges: finding the right people for the job and attracting talent. Therefore, the hiring process requires both the ability to communicate a good company brand image and to understand the ...
Margherita Zito   +9 more
doaj   +1 more source

Determining Which Cooking Method Provides the Best Sensory Differentiation of Potatoes

open access: yesFoods, 2020
There are many ways to prepare potatoes that each provide a unique set of sensory properties. However, when conducting a descriptive sensory study, it is important to utilize a cooking method that will highlight, and not distract from, the sensory ...
Melissa Ciccone   +3 more
doaj   +1 more source

Comparing the Rate-All-That-Apply and Rate-All-Statements Question Formats across Five Countries

open access: yesFoods, 2021
Rate All That Apply (RATA) is a derivative of the popularly used Check-All-That-Apply (CATA) question format. For RATA, consumers select all terms or statements that apply from a given list and then continue to rate those selected based on how much they ...
Denis Richard Seninde, Edgar Chambers
doaj   +1 more source

Identity-based consumer behavior [PDF]

open access: yesInternational Journal of Research in Marketing, 2012
Although the influence of identity on consumer behavior has been documented in many streams of literature, the absence of a consistent definition of identity and of generally accepted principles regarding the drivers of identity-based behavior complicates comparisons across these literatures.
Reed, Americus   +3 more
openaire   +2 more sources

Risk communication with pictographs: The role of numeracy and graph processing

open access: yesJudgment and Decision Making, 2011
We conducted three studies to investigate how well pictographs communicate medical screening information to persons with higher and lower numeracy skills. In Study 1, we conducted a 2 (probability level: higher vs.
Rebecca Hess   +2 more
doaj   +1 more source

Comparing Four Question Formats in Five Languages for On-Line Consumer Surveys

open access: yesMethods and Protocols, 2020
Question formats are critical to the collection of consumer health attitudes, food product characterizations, and perceptions. The information from those surveys provides important insights in the product development process.
Denis Richard Seninde, Edgar Chambers
doaj   +1 more source

Time series of useful energy consumption patterns for energy system modeling

open access: yesScientific Data, 2021
Measurement(s) space heat consumption patterns • hot water consumption patterns • space cooling consumption patterns • process cooling consumption patterns • mechanical energy consumption patterns • information and communication (ICT) consumption ...
Jan Priesmann   +3 more
doaj   +1 more source

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