Results 31 to 40 of about 132,681 (258)

Commercial Advertisements and Their Role in Consumer Behavior

open access: yesالاكاديمي
The problem of the research tagged (commercial advertisements and their role on consumer behavior) was how to effectively influence consumer behavior.
Abdul Khaleq Samin Fattah
doaj   +1 more source

A cross-cultural comparison to find the most promising protein sources for milk and cheese alternatives among four European countries

open access: yesFuture Foods
The transition to more sustainable diets can be facilitated by substituting milk and cheese with plant-based alternatives. To increase the consumption of milk and cheese alternatives, it is important to understand which protein sources are most accepted ...
Kirsten Pronk   +3 more
doaj   +1 more source

Consumers’ Behavior toward Plant-Based Milk Alternatives

open access: yesProceedings
In recent years, more people have expressed interest in Plant-Based Milk Alternatives (PBMAs). Our research focused on Greek consumers to examine consumer behavior regarding PBMAs.
Dimitris Alexandridis   +2 more
doaj   +1 more source

Development and Validation of a Recipe Method for Doughs

open access: yesFoods, 2018
Recipes have a great impact on consumers’ behavior in the kitchen; building a recipe requires the understanding of the potential user. The objective of this study was to develop and evaluate different recipe styles for the preparation of doughs by ...
Adriana Lezama-Solano, Edgar Chambers
doaj   +1 more source

Segmentation of Potato Consumers Based on Sensory and Attitudinal Aspects

open access: yesFoods, 2020
Consumer hedonic scores for potatoes were linked to sensory characteristics to understand the underlying consumer segments, flavor and texture preferences and attitudinal associations regarding potatoes.
Chetan Sharma   +3 more
doaj   +1 more source

Exercise Capacity, Physical Activity, Fatigue, and Neurocognitive Function in Adult Survivors of Childhood Acute Lymphoblastic Leukemia

open access: yesPediatric Blood &Cancer, EarlyView.
ABSTRACT Background Adult survivors of childhood acute lymphoblastic leukemia (ALL) are at risk of reduced exercise capacity, decreased physical activity levels, persistent fatigue, and neurocognitive deficits. The aim was to investigate exercise capacity and physical activity levels of adult survivors of childhood ALL and their associations with ...
Laura Jess   +5 more
wiley   +1 more source

Generating New Snack Food Texture Ideas Using Sensory and Consumer Research Tools: A Case Study of the Japanese and South Korean Snack Food Markets

open access: yesFoods, 2021
Food companies spend a large amount of money and time to explore markets and consumer trends for ideation. Finding new opportunities in food product development is a challenging assignment.
Rajesh Kumar   +3 more
doaj   +1 more source

Consumer Financial Behavior

open access: yesFoundations and Trends® in Marketing, 2014
Consumer financial behavior is a domain between micro-economics, behavioral finance, and marketing. It is based on insights and behavioral theories from cognitive, economic, and social psychology (biases, heuristics, social influences), in the context of and sometimes in conflict with micro-economic theories of consumers, investors, and markets ...
openaire   +2 more sources

Feeding, Fear, and Acceptance: Caregivers’ Experiences of Nutritional Support During Childhood Cancer Treatment

open access: yesPediatric Blood &Cancer, EarlyView.
ABSTRACT Purpose To explore caregivers' experiences and perceptions of the nutritional challenges faced by children and adolescents undergoing cancer treatment, including oral intake and the use of nutritional support. Methods This was a qualitative study based on focus groups with parents and caregivers at a Brazilian pediatric oncology hospital ...
Danyelle Apparecida Balsamão Marques   +5 more
wiley   +1 more source

Customer Engagement in Multi-Sensory Virtual Reality Advertising: The Effect of Sound and Scent Congruence

open access: yesFrontiers in Psychology, 2022
Despite the power of VR in immersing viewers in an experience, it generally only targets viewers via visual and auditory cues. Human beings use more senses to gather information, so expectedly, the full potential of this medium is currently not yet ...
Malaika Brengman   +3 more
doaj   +1 more source

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