Effects of Store Brand Perceived Risk on Buyers’ Behavior – Four Decades of Research Overview [PDF]
, 2015 Celem artykułu jest prezentacja pojęcia postrzeganego przez konsumentów ryzyka związanego z markami własnymi oraz przegląd najważniejszych badań nad tym konstruktem, prowadzonych na przestrzeni ostatnich 40 lat.
Łukasik, Przemysław +4 more
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The Impact of Food Tourism Branding on Green Restaurant Brand Radiance: The Mediating Role of Customer Cognitive Perspective (Case Study: Green Restaurants in Tehran) [PDF]
مطالعات مدیریت توسعه سبزIntroductionIn today’s increasingly volatile global marketplace, the restaurant industry faces mounting competitive pressures. With numerous dining options offering similar aesthetics and services, consumers’ choice behavior presents a significant ...
Yazdan Shirmohammadi +1 more
doaj +1 more source
Research trends, developments, and future perspectives in brand attitude: A bibliometric analysis utilizing the Scopus database (1944-2021). [PDF]
Heliyon, 2023 Hashem E AR +5 more
europepmc +1 more source
Influence of Advertising Variability, Brand Extension Effects, Brand Name, Variety Seeking Behavior and Customer Value on Buying Decisions: A Multi-experiment Analysis [PDF]
The belief that individual difference in brand preference or choice behavior are caused by personality differences has not always been supported by empirical research.
Rajagopal
core
Customers' Experiences of Compassion and Brand Attitude: Evidence From Low-Cost Carriers. [PDF]
Front Psychol, 2021 Ko SH, Choi Y, Kim J.
europepmc +1 more source
The Relationship of Brand Attitudes and Brand Performance: The Role of Brand Loyalty
Marketing Management Journal, 1999 Path Analysis is used to analyze the direct and indirect influences of brand attitudes and brand loyalty on brand performance measures (shelf facings and price). A model concerning these relationships is developed and tested in two separate studies. Results indicate that brand attitudes are directly and indirectly related to shelf facings and price ...
openaire +1 more source
Societal communication and brand equity [PDF]
Previous research on corporate social responsibility generally acknowledges that consumers develop more favourable perceptions of responsible firms.
Florence Benoît-Moreau +1 more
core +2 more sources
The Effects of Types of Service Providers on Experience Economy, Brand Attitude, and Brand Loyalty in the Restaurant Industry. [PDF]
Int J Environ Res Public Health, 2022 Hwang J +4 more
europepmc +1 more source
Effects of Celebrity Characteristics, Perceived Homophily, and Reverence on Consumer-Celebrity Para-Social Interaction and Brand Attitude. [PDF]
Front Psychol, 2021 Zhang K, Zhang M, Li C.
europepmc +1 more source
Self-identity and consumption : a study of consumer personality, brand personality, and brand relationship [PDF]
This thesis investigates the relationship between self-identity and consumption by discussing the conceptual and measurement issues of consumer personality, brand personality, and brand relationship.
Huang, Hazel Hsiu-chen
core