Service-dominant logic in the hotel industry: Pathway to brand awareness and loyalty
Asian Management and Business ReviewThis study aims to analyze the influence of service-dominant logic (SDL) on brand attitude, emotional brand attachment, and brand engagement and the impact of these three variables on brand awareness and brand loyalty among hotel users in Bandung City ...
Tanty Sondari +2 more
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, 2009 This thesis was submitted for the degree of Doctor of Philosophy and awarded by Brunel University.This research recommends a new approach to brand strategy for Korean professional football teams, focusing on the relationships between team brand identity ...
Koo, Ja Joon
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How brand attitude, brand quality, and brand value affect Thai canned tuna consumer brand loyalty. [PDF]
Heliyon, 2021 Chuenban P, Sornsaruht P, Pimdee P.
europepmc +1 more source
Hedonic and symbolic consumption perceived values: opportunities for innovators and designers in the fields of brand and product design [PDF]
This paper's objective is to stress the interest for both innovators and designers of a marketing concept that has been widely explored since the early 80's in the fields of customer behaviour and brand management.
Laure Ambroise +2 more
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Internal branding : an enabler of employees' brand-supporting behaviours [PDF]
, 2008 The purpose of this paper is to understand the internal branding process from the employees' perspective; it will empirically assess the relationship between internal branding and employees' delivery of the brand promise as well as the relationships ...
Punjaisri, K. +8 more
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« Retail Brand Equity: A PLS Approach [PDF]
In large retail stores, France is characterized by market saturation and even a decline of several retail concepts such as variety stores, or even supermarkets and hypermarkets (Cliquet, 2000).
Magali Jara
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Corporate Brand Image: Antecedents, Mediating Role and Impact on Stakeholder Expectations [PDF]
Corporate identity and image are shaped by the entirety of perceptions of a variety of stakeholders, both existing and potential ones, such as customers, suppliers, employees, general public, opinion makers, and government officials.
Oburai, Prathap +4 more
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Measuring brand image: Shopping centre case studies
, 2002 'Branding' is well known for consumer products but power has shifted from manufacturers' brands towards retailers'. The term 'image' is more common than 'brand' in the context of shopping centres, but 'branding' may become more important.
Marsland, D +4 more
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The Importance of Brand Image on Consumer Purchase Attitude: A Case Study of E-Commerce in Taiwan
Studies in Business and Economics, 2018 This study intends to investigate the relationships of brand image, consumer purchasing attitude, intention, and loyalty. Purposive sampling is adopted in this study and three hundred questionnaires are sent to graduate students, who have experiences ...
Lin Cheng-Ta Lin, Chuang Shuang-Shii
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Tapping into play: Flow and brand attitude driving satisfaction in mobile advergaming
Acta CommerciiOrientation: Mobile advergaming, which integrates branded content into interactive gaming platforms, offers an innovative approach to engage consumers digitally.
Mayemba K. Nzita, Isolde Lubbe
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