Results 71 to 80 of about 419,473 (307)

Analisis Online Brand Community Terhadap Brand Attitude Wafer Coklat Beng Beng (Survey Pada Anggota Komunitas Fanbase Facebook Asyikberatid) [PDF]

, 2016
Persaingan yang kompetitif di industri makanan khususnya kategori produk wafer coklat beng bengyang ditandai dengan menurunnya pengetahuan, ekspektasi dan evaluasi atas keseluruhan kinerjamerek dari konsumen yang merupakan indikasi dari penurunan brand ...
Hurriyati, R. (Ratih), Nusantara, G. P. (Galang)   +1 more
core  

Design Strategies and Emerging Applications of High‐Performance Flexible Piezoresistive Pressure Sensors

Advanced Functional Materials, EarlyView.
Flexible piezoresistive pressure sensors underpin wearable and soft electronics. This review links sensing physics, including contact resistance modulation, quantum tunneling and percolation, to unified materials/structure design. We highlight composite and graded architectures, interfacial/porous engineering, and microstructured 3D conductive networks
Feng Luo, Artur Ciesielski, Paolo Samorì   +2 more
wiley   +1 more source

How perceived corporate social responsibility and consumer brand preference are linked in pre-emerging economies: the role of brand credibility and brand attitude

Cogent Business & Management
Despite the inclusive beneficiation inherent in Corporate Social Responsibility (CSR), emergent literature suggests that it has become a serendipitous differentiation strategy.
Phillip Dangaiso, Paul Mukucha, Divaries Cosmas Jaravaza, Forbes Makudza   +3 more
doaj   +1 more source

Online Video Contest Effects on Brand and Ad Attitudes [PDF]

, 2010
This research investigates how online video contests (OVCs) affect brand image, as measured by brand and advertisement attitudes. After conducting a pre-test to discover an appropriate product for the Generation Y target market, we ran an experiment ...
Janis, Daniel A.
core   +1 more source

Disclosing brand placement to young children [PDF]

, 2016
As children may still be exposed to brand placement (despite the EU ban concerning children’s programs), it is examined how different types of disclosures may enable them to cope with this advertising format.
Cauberghe, Veroline, De Pauw, Pieter, Hudders, Liselot   +2 more
core   +3 more sources

Texoskeletons: Developing the Fundamental Technologies for Creating Intelligent Soft Robotic Clothing With Integrated 1D Sensors and Actuators

Advanced Functional Materials, EarlyView.
ABSTRACT Traditional wearable exoskeletons rely on rigid structures, which limit comfort, flexibility, and everyday usability. This work introduces the fundamental technologies to create the first soft, lightweight, intelligent textile‐based exoskeletons (Texoskeletons) built using 1D sensors and actuators.
Amy Lukomiak, Rameesh Bulathsinghala, Jack Varga, Shuxin Meng, Kalana Marasinghe, Imaad Refai, Biyon Fernando, Amitkumar Patel, Chamika M. Halloluwa‐Arachchige, Carlos Oliveira, Arash M. Shahidi, Zahra Rahemtulla, Alexander Turner, Ziyun Ding, Bernard X. W. Liew, Andy Kerr, Ezio Preatoni, Theo Hughes‐Riley, Ishara Dharmasena, Pasindu Lugoda   +19 more
wiley   +1 more source

LET’S PLAYING GAME: THE EFFECTS OF BRAND-GAME-SELF CONGRUITIES ON PLAYER'S ATTITUDE TOWARDS BRANDS IN ADVERGAMES

MIX: Jurnal Ilmiah Manajemen, 2017
. The purpose of this research is to examine the extent to which game-self congruity, brand-self congruity and brand-game congruity simultaneously affect game player‟s attitude towards the advertised brand in advergame.
Yuaniko Paramitra, Daniel Tumpal H. Aruan   +1 more
doaj  

Brand attachment importance to corporate social responsibility causes adherence [PDF]

RAE: Revista de Administração de Empresas, 2018
This study examines the joint effect of brand-cause congruence, brand attachment, and attitude toward corporate social responsibility (CSR) on the intention of consumers to adhere to causes sponsored by a brand.
Annaysa Salvador Muniz Kamiya , José Mauro da Costa Hernandez, Agnne Karoline S. Xavier, Débora Beserra Ramos   +3 more
doaj  

‘Branding’ explained: Defining and measuring brand awareness and brand attitude

Journal of Brand Management, 2014
Writing in the very first issue of this journal, the present author proposed a comprehensive model of ‘branding’, a managerial process that requires the marketer to establish, in the consumer’s mind, two essential communication effects: brand awareness and then brand attitude. In the present article, he expands this model from two to now three types of
openaire   +3 more sources

The Interplay Between Perceived Brand Globalness, Domestic Brand Origin, and Brand Attitude

, 2015
We argue that conflicting results of global branding studies with regard to the impact of globalness of brands may be due to a crucial distinction that has been left out in these studies: the distinction between domestic global and foreign global brands. By using consumer data from thirty different countries and cross-classified random effects modeling,
Taşoluk, Burcu, Calantone, Roger, Deligönül, Şeyda, Cavuşgil, S. Tamer   +3 more
openaire   +3 more sources