Results 81 to 90 of about 23,304 (213)

Brand Image as a Function of Self-Image and Self-Brand Connection

Management Dynamics in the Knowledge Economy, 2014
This study investigates how brand image relates to self-image and how brand consumption contributes to the construction of self. Most of the research on brand image refers to brand attitudes. Day (1970) considers attitudes "a central integrating feature”
Rares MOCANU
doaj  

XYZ COFFEE IN THE DIGITAL ERA : ANALYSIS OF BRAND TRUST AND CUSTOMER ENGAGEMENT AS DETERMINANTS OF PURCHASE DECISION

Journal of Management Small and Medium Enterprises (SME's)
This study analyzes the role of social media marketing activities in influencing purchase intention and purchase decision for XYZ Coffee, with brand trust, brand attitude, and customer engagement acting as mediating variables. A quantitative explanatory
Haferta Devanof, Kurniawati Kurniawati
doaj   +1 more source

A quantitative research of consumer’s attitude towards food products advertising [PDF]

Computational Methods in Social Sciences, 2014
Identifying the consumers' attitude towards television/radio/press advertising is especially important, a fact which is highlighted by national and international speciality literature.
Voicu Mirela-Cristina
doaj  

A SYSTEMATIC ANALYSIS OF PREFERENCE CHANGE IN CO-BRANDING [PDF]

This paper presents current theoretical and empirical findings on consumers� preference change in cobranding. We develop a conceptual model to illustrate attitudinal changes in co-branding based on the findings of previous research.
Chia-Lin LEE, Reinhold DECKER
core  

Modeling Airline Crisis Management Capability: Brand attitude, brand credibility and intention. [PDF]

J Air Transp Manag, 2020
Hsiu-Ying Kao G, Wang SW, Farquhar JD.
europepmc   +1 more source

International retail brand origin recognition

, 2010
Recent academic literature into consumer perceptions of Country of Origin (C-O-O) raises questions regarding the importance of this concept, indicating that few consumers have clear or accurate perceptions of products’ or brands’ C-O-O.
Moore, Marguerite, Moore, M, Doherty, A M, Carpenter, Jason, Alexander, Nicholas, Alexander, N S, Doherty, Anne Marie, Carpenter, J   +7 more
core  

Attitude toward fashion influencers and its impact on purchase behavior: the roles of brand attitude and purchase intention

Frontiers in Communication
IntroductionThe rise of social media has transformed fashion influencers into key players in shaping consumer attitudes and behavior, especially among Generation Z.
Yunita Wijaya Handranata, Shifa Kalila
doaj   +1 more source

The Influence of Green Brand Affect on Green Purchase Intentions: The Mediation Effects of Green Brand Associations and Green Brand Attitude. [PDF]

Int J Environ Res Public Health, 2020
Chen YS, Chang TW, Li HX, Chen YR.
europepmc   +1 more source

The Importance of Brand Liking and Brand Trust in Consumer Decision Making: Insights from Bulgarian and Hungarian Consumers During the Global Economic Crisis [PDF]

This paper presents the research findings of a global brand study conducted during the recent global economic crisis. The study sought to understand how four brand constructs (country-of-origin, brand familiarity, brand liking and brand trust) would ...
Al Rosenbloom, James E. Haefner, Zsuzsa Deli-Gray   +2 more
core  

Dataset on the relationship between consumer satisfaction, brand attitude, brand preference and purchase intentions of dairy product: The case of the Laayoune-Sakia El Hamra region in Morocco. [PDF]

Data Brief, 2020
Boubker O, Douayri K.
europepmc   +1 more source