Results 101 to 110 of about 12,462 (263)
The Importance of Brand Image on Consumer Purchase Attitude: A Case Study of E-Commerce in Taiwan
Studies in Business and Economics, 2018 This study intends to investigate the relationships of brand image, consumer purchasing attitude, intention, and loyalty. Purposive sampling is adopted in this study and three hundred questionnaires are sent to graduate students, who have experiences ...
Lin Cheng-Ta Lin, Chuang Shuang-Shii
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Advanced Robotics Research, EarlyView.Pak Biawak, a necrobot, embodies an unusual fusion of biology and robotics. Designed to repurpose natural structures after death, it challenges conventional boundaries between nature and engineering. Its movements are precise yet unsettling, raising questions about sustainability, ethics, and the untapped potential of biointegrated machines.
Leo Foulds +2 more
wiley +1 more source
Tapping into play: Flow and brand attitude driving satisfaction in mobile advergaming
Acta CommerciiOrientation: Mobile advergaming, which integrates branded content into interactive gaming platforms, offers an innovative approach to engage consumers digitally.
Mayemba K. Nzita, Isolde Lubbe
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Advanced Robotics Research, EarlyView.This work presents a state‐adaptive Koopman linear quadratic regulator framework for real‐time manipulation of a deformable swab tool in robotic environmental sampling. By combining Koopman linearization, tactile sensing, and centroid‐based force regulation, the system maintains stable contact forces and high coverage across flat and inclined surfaces.
Siavash Mahmoudi +2 more
wiley +1 more source
Journal of Management Small and Medium Enterprises (SME's)This study analyzes the role of social media marketing activities in influencing purchase intention and purchase decision for XYZ Coffee, with brand trust, brand attitude, and customer engagement acting as mediating variables. A quantitative explanatory
Haferta Devanof, Kurniawati Kurniawati
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Modeling Airline Crisis Management Capability: Brand attitude, brand credibility and intention. [PDF]
J Air Transp Manag, 2020 Hsiu-Ying Kao G, Wang SW, Farquhar JD.
europepmc +1 more source
Multimodal Engagement Assessment in Children During Invented Story Paradigm With a Social Robot
Advanced Robotics Research, EarlyView.A multimodal framework is proposed to assess children's engagement during storytelling interactions with a social robot. Gaze, physiological, and behavioral data are combined and validated against observer ratings. An automated gaze‐labeling strategy is introduced, and supervised classifiers achieve high accuracy. The study supports scalable engagement
Laura Fiorini +7 more
wiley +1 more source
Brand Image as a Function of Self-Image and Self-Brand Connection
Management Dynamics in the Knowledge Economy, 2014 This study investigates how brand image relates to self-image and how brand consumption contributes to the construction of self. Most of the research on brand image refers to brand attitudes. Day (1970) considers attitudes "a central integrating feature”
Rares MOCANU
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Compliant Pneumatic Feet with Real‐Time Stiffness Adaptation for Humanoid Locomotion
Advanced Robotics Research, EarlyView.A compliant pneumatic foot with real‐time variable stiffness enables humanoid robots to adapt to changing terrains. Using onboard vision and pressure control, the foot modulates stiffness within each gait cycle, reducing impact forces and improving balance. The design, cast in soft silicone with embedded air chambers and Kevlar wrapping, offers durable,
Irene Frizza +3 more
wiley +1 more source
A quantitative research of consumer’s attitude towards food products advertising [PDF]
Computational Methods in Social Sciences, 2014 Identifying the consumers' attitude towards television/radio/press advertising is especially important, a fact which is highlighted by national and international speciality literature.
Voicu Mirela-Cristina
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