Results 101 to 110 of about 23,304 (213)
CHILDREN THOUGHTS about BRANDS [PDF]
The paper explores theoretically and empirically the brand concept among children. Group interviews were conducted to examine the children’s associations to this concept.
Paulo Lencastre, Ana Côrte-Real
core
Brand Loyalty- Impact of Cognitive and Affective Variables [PDF]
Studies on brand loyalty typically focus on the behavioural side of brand loyalty or on the attitudinal side. Rare are the studies that examine simultaneously both components of brand loyalty.
Mourad TOUZANI, Azza TEMESSEK
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The effect of video game placements on brand attitude
, 2010 This study explores the effects of use-simulated and peripheral placements in video games on attitude to the brand. Results indicate that placements do not lead to enhanced brand attitude, even when controlling for involvement and skill.
L. Kuhn, Kerri-Ann +3 more
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Psychological switching mechanism of consumers' luxury and non-luxury brand attitude formation: the effect of store location prestige and self-congruity. [PDF]
Heliyon, 2019 Kumagai K, Nagasawa S.
europepmc +1 more source
The Influence of Brand Satisfaction and Attitude on Brand Attachment
FoodService Industry Journal, 2014 null 이정원, null 조현준
openaire +1 more source
The impact of step-down line extension on consumer-brand relationships: A risky strategy for luxury brands [PDF]
This paper analyzes the role of the brand concept (luxury vs. non-luxury) in the impact of step-down line extension on consumer-brand relationships. A before-and-after pseudo-experimental study conducted on the Internet among BMW and Peugeot buyers shows
E. Roux, P. Valette-Florence, F. Magnoni
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Indonesian Interdisciplinary Journal of Sharia EconomicsThis study investigates how negative electronic word-of-mouth (e-WOM) from social media influencers affects brand loyalty in the cosmetics industry. Specifically, it examines the mediating roles of brand attitude and consumer dissatisfaction and the ...
Hasrini Hasrini +2 more
doaj
Influence of Brand Name in Variety Seeking Behavior of Consumers: An Empirical Analysis [PDF]
The variety-seeking behavior and the brand choice among the consumers have been discussed extensively in the previous research contributions from the stochastic point of view.
Rajagopal
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Brand attitude as the catalyst: transforming perceived ESG to consumer's purchase intention in low-carbon consumption. [PDF]
Front PsycholZhang R, Zhou X, Liu Q, Wang C.
europepmc +1 more source