A presumption of most consumer research is that consumers endeavor to maximize the utility of their choices and are in complete control of their purchasing and consumption behavior.
Liu, J.
core
The crux of green marketing: an empirical effusive study
No product on this planet has a nix impact on the business and environment one is surrounded by and therefore, ‘green products/brands and environmental-friendly products/brands’ is the word used to express those products/brands that work to shield and ...
Osman, Ms. Amber +2 more
core
Narcissistic consumption in athletes: parallel mediation of brand evangelism between narcissistic personality and hedonic consumption attitude. [PDF]
Front PsycholAydin G +5 more
europepmc +1 more source
Dataset on Generation Z's green purchase intentions toward packaged non-alcoholic beverages: Evidence from Vietnam. [PDF]
Data BriefNguyen QD, Phan DH.
europepmc +1 more source
Characteristics of sports brand content on social media and their effects on consumers. [PDF]
Front Sports Act LivingLiu Y.
europepmc +1 more source
Technology Empowers Emotions: How AR Technology Triggers Consumers' Purchase and Spread Behavior Towards Intangible Cultural Heritage Brands. [PDF]
Behav Sci (Basel)Sheng Y, Zhao J, Jung E.
europepmc +1 more source
The magic of first impressions: Do facial displays on online platforms affect users' offline conversion rate? [PDF]
PLoS OneZhang X, Li Q, Han C, Huang X.
europepmc +1 more source
The influence of perceived design source (AI vs. human) on Chinese consumers' purchase intention: The mediating roles of novelty, perceived brand effort, and product type. [PDF]
PLoS OneFeng Y, Ran Y.
europepmc +1 more source
Brand Attitude and Communication Media: High Involvement Services Context
, 2008 Maulana, Amalia E.
core
Adolescents' Exposure to Zero-Alcohol Advertisements and Attitudes and Consumption Intentions Towards Alcohol: A Cross-Sectional Study. [PDF]
Drug Alcohol RevBartram A +10 more
europepmc +1 more source