Results 121 to 130 of about 419,473 (307)
Advanced Materials Technologies, EarlyView.Hierarchical multi‐material TPMS lattices are engineered as flexible tactile sensors by combining soft and stiff elastomeric layers with a conformal conductive coating. The bilayer architecture delivers sensitivity at low pressures while maintaining a broad detectable range under large loads, enabling reliable pressure and vibration monitoring for ...
Reza Noroozi +3 more
wiley +1 more source
Tapping into play: Flow and brand attitude driving satisfaction in mobile advergaming
Acta CommerciiOrientation: Mobile advergaming, which integrates branded content into interactive gaming platforms, offers an innovative approach to engage consumers digitally.
Mayemba K. Nzita, Isolde Lubbe
doaj +1 more source
Advanced Materials Technologies, EarlyView.We introduce an additively manufactured bioreactor with a perfusion flow system and integrated temperature and pH sensors for skeletal muscle tissue biofabrication. The bioreactor's performance was evaluated by assessing the viability, spreading of the myoblast cells in a printed scaffold, and contraction of the isolated murine musculi interossei ...
Lys Sprenger +9 more
wiley +1 more source
Changes of Coffee Consumption Behaviors in Korea: The Effects of Image Congruity Toward Brand Name Coffee Shops on Customer Attitude and Repurchase Intention [PDF]
, 2011 This study attempts to apply the theory of image congruity to the context of brand coffee shops. The purpose of this stuy is to examine the effects of self-congruity and functional congruity on customer attitude and repurchase intention.
Bosselman, Robert +3 more
core +2 more sources
Advanced Materials Technologies, EarlyView.A high‐density wearable body‐surface potential mapping array reveals how gravity reshapes cardiac conduction in real time. By resolving spatiotemporal delay patterns invisible to conventional ECG, the platform uncovers posture‐dependent electrophysiological adaptations across the thorax.
Ruben Ruiz‐Mateos Serrano +4 more
wiley +1 more source
Brand Image as a Function of Self-Image and Self-Brand Connection
Management Dynamics in the Knowledge Economy, 2014 This study investigates how brand image relates to self-image and how brand consumption contributes to the construction of self. Most of the research on brand image refers to brand attitudes. Day (1970) considers attitudes "a central integrating feature”
Rares MOCANU
doaj
Journal of Management Small and Medium Enterprises (SME's)This study analyzes the role of social media marketing activities in influencing purchase intention and purchase decision for XYZ Coffee, with brand trust, brand attitude, and customer engagement acting as mediating variables. A quantitative explanatory
Haferta Devanof, Kurniawati Kurniawati
doaj +1 more source
A quantitative research of consumer’s attitude towards food products advertising [PDF]
Computational Methods in Social Sciences, 2014 Identifying the consumers' attitude towards television/radio/press advertising is especially important, a fact which is highlighted by national and international speciality literature.
Voicu Mirela-Cristina
doaj
Modeling Airline Crisis Management Capability: Brand attitude, brand credibility and intention. [PDF]
J Air Transp Manag, 2020 Hsiu-Ying Kao G, Wang SW, Farquhar JD.
europepmc +1 more source
MOBILE MARKETING FUTURE TRENDS [PDF]
The present article proposes an introspection into the field of a new marketing specialization – mobile marketing. The concept mainly refers to all marketing activities related to the new communication channel – Short Message Service, Multimedia ...
CĂTOIU, Iacob +2 more
core