Results 131 to 140 of about 419,473 (307)

Get in the game : the effects of game-product congruity and product placement proximity on game players' processing of brands embedded in advergames [PDF]

open access: yes
The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf ...
Peters, Sara Jean
core   +1 more source

Soft Robotic Excretory Care Simulator for Nursing Education: Functional and Perceptual Biomimetics Approach

open access: yesAdvanced Robotics Research, EarlyView.
A soft robotic simulator is developed to replicate the digital removal of feces (DRF), a sensitive yet essential nursing procedure. Integrating soft actuators, sensors, and a realistic rectal model, the simulator balances functional fidelity with perceptual realism. Engineering evaluations and nurse feedback confirm its potential to enhance training in
Shoko Miyagawa   +10 more
wiley   +1 more source

From Rigid to Soft Robotic Approaches for Neuroendoscopy

open access: yesAdvanced Robotics Research, EarlyView.
Robotic assistance has had minimal impact on deep intraventricular surgeries, where small‐scale, precision, and reduced invasiveness can contribute to improved patient outcomes. Emerging technologies in rigid, soft, and hybrid robotics are reviewed to identify the most promising mechanisms for deep brain navigation in addition to an attempt to identify
Kieran Gilday   +3 more
wiley   +1 more source

ANALISIS PENGARUH BRAND IMAGE DAN PERCEIVED USEFULNESS TERHADAP REPURCHASE DECISION BROWSER MOZILLA FIREFOX DENGAN BRAND ATTITUDE SEBAGAI VARIABEL INTERVENING (Studi pada pengguna Mozilla Firefox Semarang)

open access: yes, 2016
The problem that occurs is a decrease in the number of users of Mozilla Firefox. It is characterized by the number of users of other web browsers are increased each month followed by a decline in the number of users of Mozilla Firefox, this indicates ...
PRAMANAWATI, Felyna   +1 more
core  

Product Placement and the Effects of Persuasion Knowledge [PDF]

open access: yes, 2009
This study examines the effect of persuasion knowledge and cognitive busyness on attitude toward a brand embedded in a popular movie. Product placement is filling an increasingly important role in marketing strategy as conventional techniques have been ...
Fitch, Stephen
core   +1 more source

Soft Robotic Snake with Tunable Undulatory Gait for Efficient Underwater Locomotion

open access: yesAdvanced Robotics Research, EarlyView.
This study designs an underwater soft snake robot using 3D‐printed soft actuators, controlled by specific signals to generate sinusoidal undulation. Results show a positive correlation between speed and swing amplitude, with optimal performance at 2/3π phase offset, PLA tail, 1.2 voltage growth rate, and 6s undulation period achieving a maximum speed ...
Huichen Ma, Junjie Zhou, Raye Yeow
wiley   +1 more source

Attitude toward fashion influencers and its impact on purchase behavior: the roles of brand attitude and purchase intention

open access: yesFrontiers in Communication
IntroductionThe rise of social media has transformed fashion influencers into key players in shaping consumer attitudes and behavior, especially among Generation Z.
Yunita Wijaya Handranata, Shifa Kalila
doaj   +1 more source

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