Results 131 to 140 of about 23,304 (213)

The Effectiveness of Advertising Matching Purchase Motivation

Several authors have proposed frameworks to help advertisers predict and plan advertising effectiveness. Rossiter and Percy's advertising grid (1997) recommends that the ad appeal should match the purchase motivation or attitude base.
Loef, J., Raaij, W.F. van, Antonides, G.
core  

Research on the impact of User-Generated Content (UGC) in shaping the purchase behavior of environmentally friendly products and the moderatings role of brand reputation. [PDF]

PLoS One
Tran TN, Hang NPT.
europepmc   +1 more source

A systematic analysis of the preference change in co-branding

This paper presents current theoretical and empirical findings on consumers’ preference change in co-branding. We develop a conceptual model to illustrate consumers’ attitudinal changes in co-branding based on the findings of Park et al.
Decker, Reinhold, Lee, Chia-Lin
core  

The McCormick Science Institute: Mission, Funding Guidelines, Governance, and 20 Years of Contributions to the Research and Public Health Communities Pertaining to Spices and Herbs. [PDF]

Nutr Rev
Faridi H, Johnson GH.
europepmc   +1 more source

Exploring the association between pharmacy curricular tracks and students' attitudes toward generic medicines: insights from a comparative study in Egypt. [PDF]

Front Pharmacol
Sawan ES, Mostafa M, Sayed YT, Binsaleh AY, Mohamed MA, Hussein RRS.   +5 more
europepmc   +1 more source

From image to trust: Cross-national pathways to brand evangelism in hospitality sector. [PDF]

PLoS One
Nghia NC, Duy PK, Truong-Dinh BQ.
europepmc   +1 more source

The impact of sports event brand experience on spectator loyalty: mediating roles of attitude and subjective norms. [PDF]

Sci Rep
Chen B, Shi Z.
europepmc   +1 more source

From jealousy to loyalty: the power of brand attachment. [PDF]

BMC Psychol
Sohaib M, Ali MA, Ahmad-Ur-Rehman M, Naseem Z.   +3 more
europepmc   +1 more source

Integrating customer-based brand equity and the theory of planned behavior to predict electric vehicle adoption in China: The moderating role of perceived price. [PDF]

PLoS One
Zheng C, Sun D, Khamarudin M, Ahmad A, Wei H, Xu J.   +5 more
europepmc   +1 more source

Research on the impact mechanism of Green Emotional Involvement on Consumer Engagement Behavior: the chain mediating roles of Perceived Authenticity and Perceived Value. [PDF]

Front Psychol
Yang Y, Su Q.
europepmc   +1 more source