Results 111 to 120 of about 23,304 (213)

The Influence of Packaging Sustainability on Brand Experience and Brand Attitude

, 2021
In the past years, consumers have unarguably become more environmentally conscious. With the packaging industry being the main generator of plastic waste globally, companies must seek ways to respond to the current trends and make packaging more sustainable.
openaire   +1 more source

Does Brand Attitude Complement Influencer Credibility in Shaping Purchase Intention of Indian GenZ Consumers? [PDF]

F1000Res
Vilas Chavare P, Nayak S, Birau R, Alapati V.   +3 more
europepmc   +1 more source

Brand Information Mitigating Negative Shocks on Animal Welfare: Is It More Effective to “Distract†Consumers or Make Them Aware?

To create and sustain a competitive advantage in markets that increasingly value animal welfare attributes, meat companies need to meet public and private production standards while communicating to final consumers through their brands.
Calantone, Roger J., Dentoni, Domenico, Peterson, H. Christopher, Tonsor, Glynn T.   +3 more
core  

The Effect of Expertise on the Relation between Implicit and Explicit Attitude Measures:An formation Availability/Accessibility Perspective [PDF]

In this paper, three experiments investigate the role of expertise as a moderator of the relationship between implicit and explicit measures of attitudesobject knowledge and expertise; attitude measurement; implicit measures of attitudes; Implicit ...
Czellar, Sandor, Luna, David
core  

Psychological process of loyalty formation towards professional sport brands : the differences and similarities between domestic and overseas customers [PDF]

The way consumers perceive professional sport brands and form their loyalty towards the brands has been one of the central interests of researchers and practitioners.
Choi, June Kyu
core  

Brand Equity in the Australian domestic beef market

Branding remains in a fairly nascent state within the Australian domestic beef market. Several brands have begun to emerge in recent years including Certified Angus, 1824, Hereford Prime, Stockyard Beef and Diamantina.
Eastburn, Mark, Morrison, Mark
core  

WHEN DOES NEGATIVE BRAND PUBLICITY HURT? The Moderating Influence of Analytic Versus Holistic Thinking [PDF]

Negative publicity can diminish positive consumer perceptions of a brand. We explore the impact of processing style on mitigating the effects of negative publicity.
Alokparna (Sonia) Basu Monga, Deborah Roedder John   +1 more
core  

Impact of Advertising Variability on Building Customer Based Brand Personality under Competitive Environment : Empirical analysis in reference to Mexico [PDF]

The brand equity is built around brand personality as one of the core dimensions. The psychographic variables like emotions associated with the brand image constitute the personality of a brand.
Rajagopal
core  

Research on the influencing factors and mechanism of AR e-commerce consumers' purchase intention. [PDF]

PLoS One
Zhang X, Yang P, Guo C, He P.
europepmc   +1 more source

The Effects of Brand Equity of Constituent Brand on the Co-branding Brand Equity and Brand Attitudes

Journal of Practical Research in Advertising and Public Relations, 2016
null 이진균, null 임연수, null 이기영   +2 more
openaire   +1 more source