Brand’s sustainable design activities and brand attitude
Korea Institute of Design Research Society, 2022 Soyoung Lee +5 more
openaire +1 more source
, 2014 Over the last 30 years, China has moved to establish itself as a global economic superpower. This has contributed to the Chinese luxury market becoming one of the largest emerging markets on the world stage in the last two decades. However, the market is
Li, Ning
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Promoting healthy foods in the new digital era on Instagram: an experimental study on the effect of a popular real versus fictitious fit influencer on brand attitude and purchase intentions. [PDF]
BMC Public Health, 2020 Folkvord F, Roes E, Bevelander K.
europepmc +1 more source
« Retail brand equity: a conceptual and differentiated approach » [PDF]
This research focuses on retail branding in France. A qualitative study aims at identifying which are the specific dimensions of brand equity to be adapted to retail brands and which feedback effects of brand extension can occur on the image of retailer ...
Gérard Cliquet, Magali Jara
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All for one and one for all : encouraging prosocial behaviours through brand-convened consumer groups [PDF]
, 2013 Academic and practitioner interest in sustainable consumer behaviour continues to grow. Yet the focus remains on marketing appeals based on awareness raising, perspective taking and concern.
Champniss, Guy
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Conational Drivers Influencing Brand Preference among Consumers [PDF]
Consumers recognize brands by building favorable attitude towards them and through the purchase decision process. Brand preference is understood as a measure of brand loyalty in which a consumer exercises his decision to choose a particular brand in ...
Rajagopal
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Nonprofit brand strength’s moderational role
Ekonomski Vjesnik, 2015 The nature and characteristics of the nonprofit brand strength construct are conceptualized. Brand strength is defined as a multidimensional construct, composed by brand familiarity, brand remarkability, and brand attitude.
Walter Wymer
doaj
Sexual Appeals in Advertising: The Role of Nudity, Model Gender, and Consumer Response
Administrative SciencesThis study examines whether sexual appeals, specifically nudity (body coverage) and model gender, shape consumer responses to advertising. Guided by the Elaboration Likelihood Model, we test whether these factors operate as peripheral cues when argument ...
Aníta Karen Sigurðardóttir +2 more
doaj +1 more source
Experiential marketing – A consumption of fantasies, feelings and fun. An investigation of the relationship between brand experience and loyalty within the context of the luxury cosmetics sector in Thailand [PDF]
, 2013 This thesis was submitted for the degree of Doctor of Philosophy and was awarded by Brunel UniversityThe concept of ‘brand experience’ has evolved as an essential area of study within the brand management and marketing discipline.
Ueacharoenkit, Supawan
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The influence of product design on establishing brand equity
, 2008 This thesis was submitted for the degree of Doctor of Philosophy and awarded by Brunel University.This study investigated the role of product design on brand equity by investigating the effect of consumers' perception about product design on brand equity.
Na, Kwang Jin
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