The Effect of Color Saturation on Brand Attitudes in Brand Logo Redesign
Maketingu JanaruAn increasing number of brands have been redesigning their logos. While the manner of redesigning varies, some brands change only the logo color. This study examined the effect of changes in color saturation while brand logo redesigns on consumers’ brand
Hisashi Kawamata, Takeshi Moriguchi
doaj +1 more source
Research trends, developments, and future perspectives in brand attitude: A bibliometric analysis utilizing the Scopus database (1944-2021). [PDF]
Heliyon, 2023 Hashem E AR +5 more
europepmc +1 more source
Analisis Efek Moderasi Familiaritas Merek terhadap Hubungan antara Frekuensi Menonton dengan Sikap Atas Merek Pemirsa dalam Strategi Penyisipan Produk di Acara Televisi X Factor Indonesia [PDF]
, 2014 The aim of this research is to know the effect of brand familiarity as moderating variable toward the relationship among movie viewing frequency with brand attitude audience in product placement strategy in television shows X Factor Indonesia. Respondent
Hadiyanto, I. S. (Inka) +1 more
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The Relationship of Brand Attitudes and Brand Performance: The Role of Brand Loyalty
Marketing Management Journal, 1999 Path Analysis is used to analyze the direct and indirect influences of brand attitudes and brand loyalty on brand performance measures (shelf facings and price). A model concerning these relationships is developed and tested in two separate studies. Results indicate that brand attitudes are directly and indirectly related to shelf facings and price ...
openaire +1 more source
Beyond Earth: Resilience of Quasi‐2D Perovskite Solar Cells in Space
Advanced Materials, EarlyView.In the article (DOI: 10.1002/adma.202520433), Christoph Putz and co‐workers demonstrate rigid quasi‐2D perovskite solar cells operating in low Earth orbit, delivering stable power for more than 100 days under real‐space conditions. In‐orbit performance is correlated with extensive ground‐based thermal and proton‐irradiation studies on rigid and ...
Christoph Putz +17 more
wiley +1 more source
The Impact of Food Tourism Branding on Green Restaurant Brand Radiance: The Mediating Role of Customer Cognitive Perspective (Case Study: Green Restaurants in Tehran) [PDF]
مطالعات مدیریت توسعه سبزIntroductionIn today’s increasingly volatile global marketplace, the restaurant industry faces mounting competitive pressures. With numerous dining options offering similar aesthetics and services, consumers’ choice behavior presents a significant ...
Yazdan Shirmohammadi +1 more
doaj +1 more source
Customers' Experiences of Compassion and Brand Attitude: Evidence From Low-Cost Carriers. [PDF]
Front Psychol, 2021 Ko SH, Choi Y, Kim J.
europepmc +1 more source
Advanced Materials, EarlyView.An overview of design principles and scalable fabrication strategies for multifunctional bio‐based packaging. Radiative cooling films, modified‐atmosphere films/membranes, active antimicrobial/antioxidant platforms, intelligent optical/electrochemical labels, and superhydrophobic surfaces are co‐engineered from material chemistry to mesoscale structure
Lei Zhang +6 more
wiley +1 more source
The Effects of Types of Service Providers on Experience Economy, Brand Attitude, and Brand Loyalty in the Restaurant Industry. [PDF]
Int J Environ Res Public Health, 2022 Hwang J +4 more
europepmc +1 more source
PENGARUH KESADARAN MEREK, CITRA MEREK, LOYALITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN DENGAN SIKAP MEREK SEBAGAI VARIABEL INTERVENING PADA ONLINE TRAVEL AGENT TIKET.COM [PDF]
, 2018 This study is aimed at showing the influence of Brand Awareness, Brand Image, and Brand Loyalty to the consumer purchase decision through brand attitudes on Online Travel Agent Tiket.com. The data obtained are taken from 100 respondents who are users of
APSYARI, Firdha, RAHARDJO, Susilo Toto
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